Four Ways to Win at Convenience in B2B eCommerce

Four Ways to Win at Convenience in B2B eCommerce

by | Apr 16, 2021 | Commerce Strategy, UX/UI Design

Megan Wenzl

Megan Wenzl

SEO Content Manager

Megan Wenzl is the SEO Content Manager at Linnworks, a total commerce solution that connects, manages and automates commerce operations. Megan enjoys creating useful, informative stories to help businesses succeed. When not writing, Megan enjoys spending time with her family.

 

 

In the world of enterprise B2B eCommerce, ever-changing consumer trends continue to cling to one constant — convenience. 

 

In fact, a convenient buying journey has become the cornerstone for success in B2B eCommerce. But what makes a buying journey effortless?

 

Keep reading for four ways to win at convenience in B2B eCommerce to increase conversion rates and revenue.

 

 

Focus on a Frictionless Customer Experience

 

frictionless customer experience with advanced search

 

According to research on total commerce by Linnworks, convenience is defined by a frictionless online buying journey. In fact, 58% of consumers have stopped using a website altogether if they find it difficult to navigate, and 90% prioritize a trouble-free experience. 

 

So what can be done to create a frictionless CX? Every interaction a user has with a brand needs to be smooth and quick to avoid abandonment. Two of the most critical touchpoints are search and check-out. (Two out of three consumers have abandoned a purchase over complicated search and check-out touchpoints.) Offering smart, advanced search and check-out features will encourage buyers to stay on your site at the beginning of their journey and complete their transaction near the end. 

 

Speed is also a significant player in the eCommerce experience. No one wants to wait for pages to load. To increase speed, it’s essential to upgrade software, consolidate integrations, and minimize extensions. 

 

It’s also critical to increase product traceability and avoid human errors like over-selling by automating inventory management and similar processes. Automating inventory management will speed up the user experience and minimize errors across all channels, creating a more frictionless CX. (Read more about the importance of inventory management here.) 

Personalization is Key 

 

 

Ultimately B2B decision-makers are searching for solutions to a problem they’re experiencing. The buying journey needs to be as personalized as possible for them to feel like your company has the exclusive and best answer to their problem.

 

Employing AI technology to extract data can help automate this process. AI software gathers analytics from search, recently viewed, and purchase history. It can also collect demographics like location, company, email — and more to determine what problem a B2B consumer is trying to solve. Then, this data is used to create the most customized web-based experience possible that provides a solution. 

 

During a recent website migration, B2B enterprise company Sea Bags added a new AI feature to their website that collects data from previously visited pages and recent purchases to help consumers find recommended products. The addition of AI technology to personalize the buying journey was a significant contributing factor to an astounding 53% growth in revenue in just three months. 

Upgrade the Mobile Experience

 

mobile online shopping buying experience b2b

 

With the upsurge of easy-to-navigate eCommerce platforms, consumers have come to expect a seamless omnichannel experience. According to the research from Linnworks, 81% of consumers want a buying journey to begin on one device and end on another — without interruption. And to increase traffic and conversion rates, this seamless omnichannel experience undoubtedly should include updated mobile channels. 

 

The current expectation is that mobile purchasing should be as effortless as desktop. To optimize the mobile experience, focus on sleek minimalist design with features that surprise and delight your users — more specifically, micro-interactions. These seemingly insignificant moments pack a big punch when it comes to keeping buyers engaged (and coming back). 

 

High-end coffee giant Jura Coffee saw a hefty increase in mobile traffic and conversion rates after updating its mobile channel design. After creating an experience that closely measured up to that of the desktop, they saw a 55% increase in traffic and a 44% boost to their mobile conversion rate! With statistics like that, most companies can’t afford to continue offering archaic mobile buying experiences. 

Offer Innovative Features

 

innovative eCommerce features shipping inventory

 

At its core, consumer convenience is rooted in innovation. To keep up with the competition and trends in buyer habits, companies have to capitalize on innovation at every turn. Luckily, the fluctuating landscape of eCommerce affords the opportunity to continually offer buyers new and convenient ways to examine products and make purchases with the push of the button. 

 

B2B distributor The Binding Source worked hand-in-hand with Redstage Business Analysts to create a convenient buying experience for their customers with innovative features. Some of the additions to their website that capitalized on convenience were custom product filtering, advanced shipping options, customer segmentation, and payment storage. The addition of these convenient and innovative features helped increase their conversion rate by 170% in just one month! 

2021 MARKET SURVEY

2021 State of eCommerce Report

Answer 5 quick questions for our 2021 State of eCommerce Report to receive a free usability assessment from Redstage!

Learn More

Conclusion

 

To win at convenience in B2B eCommerce, the primary focus needs to be keeping up with innovation and subsequent consumer demand. If you don’t create a personalized and frictionless buying experience or offer innovative features to meet B2B decision makers’ needs, another company will. Contact Redstage to start maximizing convenience for your buyers today. 

Download the Latest Research from Linnworks for More Insights

 

How to Meet B2B Customers New Expectations in a Self-Service World

How to Meet B2B Customers New Expectations in a Self-Service World

by | Mar 25, 2021 | Commerce Strategy, Web Development

In the age of self-checkouts and one-click online shopping, how many B2B companies are still forcing their customers to order and reorder materials and products through an offline, sales rep only model? The answer will surprise you: 37% of B2B companies are primarily selling through in-person means. Meanwhile, only 41% sell primarily through online, eCommerce buying options.

 

Whether over the phone, through fax, or email, the friction of your buying process is losing customers and revenue. In the rapidly evolving and almost entirely online world, how important is it to allow your customers to serve themselves online with eCommerce?

 

The answer? Extremely, the shift is urgently imperative and unavoidable.

 

With 46% of B2B buyers being in the 25-34 age range, and expected to grow to 75% by 2025, the new largest group in the workforce demands the features they’ve come to expect from buying and selling online themselves, at work.

 

They don’t want to talk to a sales rep.

They don’t want to use a fax machine.

They don’t want to go through multiple hoops to get a quote.

 

So, how do you service a demographic that wants fast, direct buying options without the friction of the typical B2B buying experience? Why should you work to provide the experiences and features this group has come to expect, as soon as possible? Let’s find out.

 

 

Why do you need self-service options now?

 

b2b eCommerce self service options

 

Changing buyer expectations, both due to COVID-19 and the inevitable shift of millennials in the buying force, is the biggest reason why B2B companies need to start providing online self-service buying options.

 

“During the pandemic, it was revealed that all communications, even purchasing through a business, can be done digitally,”

– Redstage CEO Adam Morris.

 

Now that these faster, easier, and more convenient channels of selling have been proven to be able to be done, they are now the expectation of buyers. What used to be “nice-to-have” features, like advanced site searching capabilities, product filtering, and shipping options, are expectations for the new generation of B2B buyers. Let buyers speak for themselves, as Demand Gen Report’s B2B Buyers Survey found that 67% of B2B buyers surveyed said they wanted easier access to pricing as one of their top desires in the buying process. It’s never been more important to invest in your online buying portal or eCommerce operations.

 

 

2021 MARKET SURVEY

2021 State of eCommerce Report

Answer 5 quick questions for our 2021 State of eCommerce Report to receive a free usability assessment from Redstage!

Learn More

Another one of the biggest things you’re missing out on but not fully utilizing digital self-service buying options is capturing quality, actionable, and insightful data from your customers. Without this extremely valuable data, outlining how your customers move from product to product, how they interact with checkout, when they checkout, and more, you are unable to optimize the sales process to its full potential. 

 

Australian-based, packaged explosives materials manufacturer Orica has its materials in 1,500 explosions per day. Up until very recently, the data for these materials was kept on pen and paper, according to the Harvard Business Review. Orica decided to invest heavily into digitizing this data into one source of truth, allowing for more efficient model development, post-blast measurements, and product analytics. Their new data hub, endearingly titled Blast IQ, is said to provide “benchmarks and insights to ensure sustainable, cost-effective improvements in performance.”

How Do I Get Started?

 

 

Ultimately, in order to provide a buying process with minimal friction, that captures insightful and impactful analytics, and is easily scalable and sustainable you must invest in digital, self-serving buying options through eCommerce. It begins with overcoming what we call “technical debt” and investing in upgrading your current infrastructure, check out this on-demand Q&A our Senior eCommerce Platform Expert put on explaining technical debt here.

 

This paves the way for implementing digital options like Enterprise Resource Planning (ERP) software, a Customer Relationship Manager (CRM), or many other digital solutions for complex business operations. Streamlining and automating these processes opens the door to increased flexibility to scale, increased productivity, and revenue growth.

 

 

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8 B2B eCommerce Resources You Need To Bookmark Now

8 B2B eCommerce Resources You Need To Bookmark Now

by | Sep 28, 2020 | System Integrations, UX/UI Design

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”<span class="su-quote-cite">Jeff Bezos, Amazon</span>

eCommerce juggernaut Jeff Bezos knows the importance of the customer experience better than anyone. How does Amazon continue to innovate in this area year over year and lead the pack? For one thing, Amazon acts quickly to move on to new trends in buyer habits. For B2B eCommerce companies, being late to the party means losing authority and customers to competitors.

 

The most pressing questions we get from clients and partners are: How can B2B companies differentiate themselves from the competition? How do these companies attract and retain customers? What trends in the industry should we be aware of and take advantage of? If you share these concerns, look no further!

From eCommerce features that make revenue explode to areas B2Bs are investing for the year ahead, we’ve compiled our top tips and insights from 2020 in our latest B2B Round-Up! Take a look.

 

5 Must-Have B2B eCommerce Features of 2020

 

must have b2b eCommerce features

 

“According to TrustRadius, 45% of the B2B buyer demographic is 25-34 years old. This makes them the single largest demographic of B2B buyers today. But what does this mean for you, the B2B seller?

As buyers grow more accustomed to better customer experiences provided by top eCommerce platforms, there’s a growing number of features this new generation of B2B buyers has come to demand from their suppliers. In order to grow your sales pipeline, retain, and attract these buyers you should seriously consider these 5 must-have B2B eCommerce features.” — Read More Here

 

10 On-Site Search Practices to Boost Your B2B eCommerce Business

 

 

“As far back as 2014, 60% of B2B buyers said an on-site search was one of their top three features, with a further 48% of B2B sellers citing enhanced search as a top technology priority. Shoppers who interact with on-site search are typically 216% more likely to convert and generate up to 14% of all revenue. Make sure you’re paying close attention to the way your B2B operation caters to this profitable segment.

This guide will walk you through 10 ways enhanced on-site search can be used to help B2B retailers earn outstanding ROI.” — Get The Full Guide Here

 

7 Ways B2Bs are Investing In Digital During the COVID-19 Crisis

 

 

“While stock market experts work to price in risk, today’s largest retailers, wholesalers, and distributors are doing the same. What are the risks of doing nothing while we ride out the COVID-19 storm? Where and how can enterprise companies re-focus their efforts to guarantee growth once this is all over?

From remote-teams to supply chain automation and even augmented reality, the value of digital enablement has never been more apparent. In fact, only 12% of B2B companies are taking a “wait-and-see” approach to eCommerce as COVID-19 plays out. Here’s what the other 88% are doing today to ensure success down the line…” — View This Report Online Here

 

How to Stay Competitive in the Shifting B2B eCommerce Landscape

 

how to stay competitive in the shifting b2b eCommerce landscape

 

“B2B eCommerce sales are growing 7X faster than any other electronic channel. Yet, only 73% of B2B sellers sell through eCommerce or online marketplace portals today…

What does this all mean? It means there’s still some room for companies to begin their digital transformation, adopt eCommerce, or build industry-specific online marketplaces… B2B’s digital leaders in eCommerce are vastly outperforming their competitors. Digital B2B leaders who adopted online buying opportunities have reported up to 5x revenue growth, 8x operating profit growth, and up to double their return on shareholder growth.” — Find Out More Here

 

3 eCommerce Technologies B2B Sellers Need

 

3 b2b technologies sellers need

 

“In 2019, customers became bolder with their demands and expectations. You may have learned how to satisfy them with evergreen content, site optimization, and fraud protection. However, as 2020 picks up, merchants need to stay one step ahead of the competition by studying trends and going beyond customer expectations.

These 3 new eCommerce technologies help B2B companies boost sales and improve shopping experiences…” — Learn more about all 3 technologies here.

 

2020 B2B Industry Trends: Marketplace, Customer, and Business IT Insights

 

2020 b2b trends webinar

 

In a webinar hosted by CEO Adam Morris, he helps B2B Digital Leaders determine the new buyer personas they must tend to in the shifting B2B eCommerce market. Also, he demonstrates the newest trends threatening to disrupt B2B companies in 2020 and beyond.

Learn more about how to tend to millennial buyers, how B2B marketplaces are taking over, and insights from real merchants on centralizing and decentralizing data. This webinar is a can’t miss opportunity for growth. — Watch this Insightful Webinar Here

 

2020’s Biggest Threat to B2B Companies

 

 

“In manufacturing and distribution, digital is no longer a nice-to-have, but an absolute necessity to stay competitive. In a digitally optimized organization, front-end customer experiences can connect seamlessly with back-office operations. This produces an extremely fast and efficient business environment that customers prefer. A ‘wait and see’ approach is no longer a viable option. It’s an invitation to customers to abandon ship, and an invitation for the competition to outpace you.”

With insights into the biggest B2B verticals from experts with real-life experience, learn more about how doing nothing to enhance your digital capabilities during the Covid-19 pandemic is the biggest threat to B2B companies in 2020. — View the Report Here.

 

39 Genius Ways Manufacturers and Distributors Can Supercharge Their 2020 Pipeline

 

digital sales enablement guide eCommerce b2b

 

In this huge and in-depth sales guide, we’ve outlined 39 easy and genius ways B2B companies can enable their sales teams with digital back-end processes that better serve their customers and make their sales teams’ job much easier.

“A report published by Forrester in 2015 titled “Death of A (B2B) Salesman” justifies its title with a few key statistics. Forrester’s data illustrates a growing trend wherein 59% of B2B buyers prefer to research potential suppliers online, rather than talk directly to a sales rep. Most buyers prefer not to interact with sales reps because they believe salespeople focus primarily on the sale itself (and the commission), rather than providing value and a solution to problems customers face.” Learn how you can use automation and data to supercharge your sales pipelines in 2020. —Get the Full Guide Here.

 

Final thoughts

 

Throughout 2020 and beyond, Redstage is helping B2B companies become digital leaders in their industries. How? With automation, optimization, customization, and elite B2B eCommerce feature sets. If you’re not matching up to new standards, and not looking for the next big trend to elevate your eCommerce initiatives, you’re already behind on the times.

 

Here’s the fastest way to get your own eCommerce channel up and running: Redstage’s B2B Accelerator

2800+ Magento 1 merchants were left open to a massive cyber-attack in September that compromised the data of thousands of customers. If B2B merchant’s biggest drawback for migrating off Magento 1, or simply getting onto Magento 2, is time and cost, then let Redstage help. Read more here about the robust feature set included in our B2B Accelerator Suite, as well as look at the responsive and optimized theme. Contact us today to get started now.

 

 

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5 Must-Have B2B eCommerce Features for 2021

5 Must-Have B2B eCommerce Features for 2021

by | Sep 10, 2020 | System Integrations

In the past few years, B2B companies across industries have been adopting eCommerce as the main channel for selling products. B2B eCommerce alone accounts for $1 Trillion in sales today and continues to grow. According to TrustRadius, 45% of the B2B buyer demographic is 25-34 years old, making them the single largest demographic of B2B buyers today. But what does this mean for you, the B2B seller?

As buyers grow more accustomed to better customer experiences provided by top eCommerce platforms, there a growing number of features this new generation of buyers has come to demand from their suppliers. In order to grow your sales pipeline, retain, and attract these buyers you should seriously consider these 5 must-have B2B eCommerce features.

 

B2B eCommerce Features Your Store Needs

 

1. Advanced Site Search

 

site search

 

Advanced on-site search is crucial for making sure your customers can find exactly the products they need quickly and easily. Typically, B2B products have a lot of specific parameters, (weight, length, height, size, shape, etc.), make searches easy by allowing customers to search by these parameters or SKU numbers.

“We’ve seen the conversion rate of users who search be 6-8x that of visitors that don’t use search,” says Redstage CEO Adam Morris. “Utilizing search shows intent and having a powerful search is crucial to capturing high converting customers. If a user can’t find the exact product they’re looking for due to slow, out-of-the-box, and not customized for market searches, you will lose the sale.”

A powerful advanced on-site search can make all the difference. Smart search features reduce the likelihood of expensive returns, refunds, and abandoned carts. In Klevu’s new report, they found that shoppers who interact with on-site search are 216% more likely to convert. This group also accounts for 14% of all revenue. For these reasons, it’s critical to provide the best search experience possible. Don’t let a sub-part search experience keep you from unlocking guaranteed sales. See the rest of the report here.

 

 

“We’ve seen the conversion rate of users who search be 6-8x that of visitors that don’t use search” – Redstage CEO Adam Morris

 

 

2. Custom Product Filters

 

product filters

 

Giving your customers the ability to filter by different product parameters allows them to quickly find what they’re looking for on the category page. Custom product filters allow merchants to display more information about a product’s qualities or attributes and allow customers to more easily refine product searches.

AI-driven dynamic filters on your category pages can automatically display the most relevant attributes to customers, making the buying process even easier. Adding images in product filters can make the process even faster and remove another chunk of friction from the process.

One of our Redstage’s platform expert Solution Engineers, Aidan McKnight, had this to say, “If evaluating an eCommerce system, consider what options are available for custom product filters. Does the platform natively support this? Does the native search work well with custom filters? Are there third-party options available? Choose a system that meets your unique requirements or that can be built-to-suit if required.”

These can make all the difference between your customers finding the exact product they need or abandoning your site for a competitor.

 

3. Customer Segmentation Groups and Profiles

 

b2b customer profile

 

Segmenting different buyers into customer groups allows you to create profiles for certain kinds of buyers. This allows you to ensure different customers get the right pricing, see the products most relevant to them. It also enables you to utilize upselling and recommendations to increase average order value (AOV). Keeping your customer groups in mind when setting up site search and custom filters is key to helping the right customers see the right filters and results.

Using segmentation, separate customers into categories by company size, company needs, and industry. This can help you provide another layer of personalization and more value to different kinds of customers. A report done by Econsultancy and IBM Watson Marketing showed that customer segmentation is a top priority to 72% of executives in B2B marketing and eCommerce. If you are not part of that figure, it’s likely your competitors are.

“Successful B2B eCommerce includes considering customers individually and as groups.” says McKnight. “Consider setting aside time to evaluate your current Customer Group/Segmentation strategy and review the data of both customer groups and individual customers. Segmenting your customers is an opportunity to drive additional revenue through your eCommerce platform and provide your marketing team with valuable insight into customer behavior.”

 

4. Advanced Shipping Options

 

advanced shipping options

 

Some B2B buyers want fast shipping, even if it’s not cheap. At the same time, others want shipping to be as cost-effective as possible, no matter how long it may take. Keeping customer groups in mind, B2B sellers must provide advanced shipping options for all their buyers and serve their individual needs. Many B2B companies have complex shipping needs, like delivery to multiple locations or drop-shipping from different warehouses to keep inventory down.

Utilizing fulfillment software, such as ShipperHQ, can increase productivity and decrease headaches. The right shipping software can help build a shipping strategy that aligns with your business goals and these customer demands. Provide automatic checkout that considers what they’re ordering, how frequently, and how much volume every time to increase reorder rates. And provide order tracking and tailored shipping rates to customers with discounts and other arrangements automatically, all within one system.

 

5. Product Information Management software

product information management

 

Due to complex product catalogs and new buyer habits, it can be difficult for online merchants to keep product information updated and consistent across multiple selling channels or sites. Think about how complex information gets across Amazon listings, Walmart, local retailers, and DTC channels. A product information management solution (PIM) can help. These solutions provide a single dashboard to collect, manage, and enrich your product information. 

PIMs save you money by lowering product enrichment costs up to 5 times. They can also reduce returns by as much as 40%, and increase conversion rate by more than 400%, according to Akeneo. Imagine what you could do by empowering your team with a PIM, allowing them to update or change product info in one place and automatically update it wherever it appears on the web? The ability to update product attributes on the fly will only strengthen the power of custom filters and your advanced search. Altogether, these features can pack a punch and give you a serious edge over the competition.

 

Why You Need To Implement Now

 

B2B distributor The Binding Source saw huge gains after optimizing their B2B buying experience with the features mentioned above. They implemented strong custom product filters on their category pages, integrated ShipperHQ for advanced shipping options and optimizing fulfillment, and built customer profiles and groups to segment buyers for custom pricing and product rules. The result? Within 1 month of launching these new features, The Binding Source conversion rate skyrocket 170% and saw transactions grow 33%!

These B2B features aren’t simply “nice to have,” they’re must-haves. The stats speak for themselves. If your B2B eCommerce site doesn’t have all the features the new generation of buyers are expecting, they’ll find a competitor of yours that does. Contact Redstage to implement one or more of these features today!

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How to Stay Competitive In The Shifting B2B eCommerce Landscape

How to Stay Competitive In The Shifting B2B eCommerce Landscape

by | Jul 8, 2020 | Commerce Strategy, System Integrations

eCommerce and digital transformation are taking over the B2B industry at a rapid pace. Prior to COVID-19, 2020 was already looking like the biggest year in B2B sales by dollar value, operating at twice the size of the B2C market at $6.7 Trillion. Why are things changing so quickly, and what steps can you take to make sure you aren’t left behind?

 

Buyer Demographics

millennial eCommerce

A big part of this overall macroeconomic force is the changing demographics of B2B buyers. The B2B landscape is changing dramatically as Millennials take hold of most buying responsibilities in B2B and distribution to B2C firms. Unknown to most, millennials are already the largest generation in the workforce. By 2025, millennials will account for 75% of the workforce worldwide. This is a generation of digitally connected, technologically dependent, and software-savvy workers.

What does this mean for B2B companies? Right now, more than 46% of all B2B purchases are made by millennials. For millennials, the convenience and ease of digital buying experiences are more important than other factors impacting their choice to buy. In fact, 69% of millennials say that the ease of doing business is why they choose the companies that they work with. For more than two-thirds of the customers you attempt to sell to, your online portal or buying experience is the most important aspect of your business for retaining them.

 

“Millenials don’t want to have a conversation with a sales rep, they want to have a conversation with your website.” – Adam Morris, Redstage CEO

 

How Amazon’s Marketplace is Hurting B2B Business

b2b business

Pre-COVID, Amazon Business was projected by Bank of America to take 10% of the US market for B2B. With eCommerce and online sales booming during the crisis (up 25% industry-wide since March), Amazon’s dominant market share has only grown. How can Amazon’s push into the B2B eCommerce market hurt your business?

As the market expands, customers without brand loyalty will shop on the Amazon Marketplace for things like materials, parts, and even industrial chemicals. Customers will see your products alongside your competition, where the only comparable attributes are price and quantity. Without your differentiation and product knowledge, you are losing a large number of sales to competitors.

Many industry leaders are trying to get ahead of this trend. Honeywell established the Honeywell Marketplace for aerospace parts companies, and in an industry dominated by brand loyalty and trust, it’s almost impossible to get buyers to see your products if you aren’t on Honeywell’s trusted marketplace. This has given Honeywell a major advantage in the market in terms of industry leadership, as well as increasing revenue by being a “middle man” of sorts in the industry. However, it may hurt smaller distributors who are competing for sales with every one of their competitors also on the marketplace.

In another industry vertical, DMEhub partnered with Redstage to build a buyer and seller portal for durable medical equipment. The new site connected physicians and other medical practitioners with medical equipment suppliers directly, allowing consumers to get their medical equipment from an online marketplace with direct access to their prescriptions. This majorly cut down the timeline for accepting these orders, as well as greatly improving the security of highly sensitive medical data in the backend of the site. Learn more about the project here.

 

What can you do to get ahead of your competition?

b2b eCommerce

B2B eCommerce sales are growing 7X faster than any other electronic channel. Yet, only 73% of B2B sellers sell through eCommerce or online marketplace portals today. While that may seem fairly low, keep in mind that 86% of US-based B2B companies with over $500 million in annual revenue have already implemented these solutions.

What does this all mean? It means there’s still some room for companies to begin their digital transformation, adopt eCommerce, or build industry-specific online marketplaces. However, we’re starting to get to a point in this journey where executives have already thought through these strategies and have implemented or are implementing them. If you continue to hold off on digital transformation projects, your competition will start looking at you through their rearview mirror.

According to a study by McKinsey, B2B’s digital leaders in eCommerce are vastly outperforming their competitors. Digital B2B leaders who adopted online buying opportunities have reported up to 5x revenue growth, 8x operating profit growth, and up to double their return on shareholder growth. The value of showcasing your products to your customers, highlighting key product attributes, and allowing those customers to buy from you quickly how they want to, is extremely self-evident.

 

Final thoughts

As B2B online marketplaces and buying portals become more and more commonplace, the room to differentiate yourself is growing scarce. Don’t get left behind the pack by waiting to innovate, the time to utilize eCommerce platforms is now. Check out how we helped Zwilling Beauty Group boost their revenue year over year by 87% by tapping into the power of Magento Commerce Cloud here.

If you’d like to know more about how to implement these solutions or have any other technology questions, contact us here.

If you’d like to get B2B eCommerce news and insights directly to your inbox, subscribe to our newsletter here!