In the age of self-checkouts and one-click online shopping, how many B2B companies are still forcing their customers to order and reorder materials and products through an offline, sales rep only model? The answer will surprise you: 37% of B2B companies are primarily selling through in-person means. Meanwhile, only 41% sell primarily through online, eCommerce buying options.
Whether over the phone, through fax, or email, the friction of your buying process is losing customers and revenue. In the rapidly evolving and almost entirely online world, how important is it to allow your customers to serve themselves online with eCommerce?
The answer? Extremely, the shift is urgently imperative and unavoidable.
With 46% of B2B buyers being in the 25-34 age range, and expected to grow to 75% by 2025, the new largest group in the workforce demands the features they’ve come to expect from buying and selling online themselves, at work.
They don’t want to talk to a sales rep.
They don’t want to use a fax machine.
They don’t want to go through multiple hoops to get a quote.
So, how do you service a demographic that wants fast, direct buying options without the friction of the typical B2B buying experience? Why should you work to provide the experiences and features this group has come to expect, as soon as possible? Let’s find out.