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Top SEO Myths Debunked

You'd be surprised how many conversations I have with top executives and e-commerce managers who have major misconceptions about SEO.  The biggest problem is that I often find these myths guiding both decisions and budgets.  Let's look at some of the most common that I hear. First, we need some SEO basics to set the [...]

By |March 28th, 2012|Uncategorized|0 Comments

Cross Sell / Up Sell like Amazon, Target, Walmart

Technology advancements have changed the way we manage our "related products" in e-commerce.  Let's take a look at the way that some of the biggest players are maximising conversion rates and increasing total order values through cross selling. Today we're going to look at Customer Behavior Based Cross Selling (I've also seen it called algorithmic [...]

By |March 2nd, 2012|Marketing|0 Comments