1. Enrich your product catalog
In the beginning, all search engines were “the same,” they relied on keywords and manual inputs. Merchandisers were left to scour Analytics to find out the search terms that are resulting in zero results. At that point, they would update their catalog. But as that kept happening, they would find they were unable to accommodate the number of words necessary in product titles and descriptions. Then, systems opened the back end and enabled merchandisers to add synonyms there, so they didn’t need to keep adding keywords to the front end. Sounds good, right?
The problem with this approach, however, is a customer had to be shown a ‘no results’ page first in order for the retailer to know synonyms needed to be added, resulting in a poor experience. By the time the synonym was added to the system, the real customer was gone, possibly never to return. Enter Klevu.
Klevu AI helps retailers automatically add relevant synonyms to their product catalog without any manual work. It takes a product feed, considers the context of a store, and injects synonyms so whatever way a shopper is searching, they will find relevant products. For example, if they type in “jeans,” denim will appear. If they search for “beige,” neutral will also appear. And no customers are hit with unnecessary “no results” pages.
Klevu’s product catalog enrichment is a huge time saver for B2B and wholesale businesses who may have large catalogs that update frequently, as well as customers who come back to the website over and over again, searching for items their own unique way.