by Don Pingaro | Mar 27, 2019 | eCommerce Platforms
On June 14th during Adobe’s first earnings call since the announcement of the Magento acquisition, the company reported, “The addition of Magento Commerce will enable commerce to be seamlessly integrated into Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally while providing the flexibility to scale to serve mid-market and large enterprise customers.” No clear details of the software giant’s Magento roadmap were divulged on the call in June, setting off alarm bells across the world of internet retail… This week, we received some much needed clarity.
Back when the acquisition first occurred, we learned more about how “Adobe Magento” (Now Commerce Cloud) will create a premiere eCommerce experience for customers. Various Adobe and Magento execs have since shed light on how we can expect the Magento-verse to fold into the new cloud offering.
Adobe: Reimagining Experience Driven Commerce
The addition of Magento to the Experience Cloud portfolio creates a comprehensive suite of integrated tech to help merchants maximize their commerce capabilities. On the other side of this coin, current Magento customers gain the added advantage of real-time personalization and optimization from Adobe Sensei (the AI behind Adobe’s “intelligent experiences”). Altogether, this makes one compelling opportunity for Adobe Commerce users to upgrade to the new Magento Commerce stack.
Now, online retailers will be able to leverage the combined power of Magento BI and Adobe Analytics as an industry leading data tool, giving them unique insight into customer buying habits. With both Magento BI and Adobe Analytics pumping data to store owners, merchants can monitor exactly what’s happening with their products online and act quickly to get a leg up on competition.
“Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints. The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable.”Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento
Adobe Cloud, Magento Managed Services Offering
Adobe’s Director of Commerce Program and Strategy, Errol Denger, explains “We’ve taken care of that primary integration between Experience Cloud and Magento.” Customers can now acquire the combined offering of Magento and Adobe Experience Cloud as a managed service. The bundle is integrated with Magento, I/O Runtime for experience extensibility and integration, Target Premium, Analytics Foundation, and 90 hours of engineering service.
“We’re excited to see Adobe integrate world class eCommerce into their suite of high-end experience platforms. Adobe Commerce Cloud will undoubtedly offer incredibly advanced B2B features backed by the firepower of best in class user experience tools.”Adam Morris, CEO, Redstage
The platform is built on top of Magento’s robust cloud eCommerce platform, with direct links to all of Adobe’s powerful marketing and experience tools. “For Adobe, that’s really important because it actually closes the last mile in its Experience offering,” Jason Woosley, Adobe’s VP of commerce product and platform (and Magento’s former VP of product and technology) told Tech Crunch. “It’s no mystery that they’ve been looking at commerce offerings in the past. We’re just super glad that they settled on us.”
Delivering Best In Class Omnichannel Commerce
“Adobe and Magento provide and integrated omnichannel platform to meet every commerce requirement, unlike competitive platforms that limit control and flexibility. We believe there’s a better way…” Denger says, “the combined solution of Adobe and Magento will help merchants create a competitive advantage in the marketplace.”
Some merchants already working with the combined power of both platforms include: LD Products, Harbor Freight and Abbott Labs. And don’t worry, your Magento 2 extensions will still work on Adobe’s Commerce Cloud. However, if you’re on Magento 1, we recommend you take a look at this.
by Don Pingaro | Mar 11, 2019 | Press
Chief Executive Officer
Dear Redstage Clients,
Here at Redstage, we’re constantly working to improve every aspect of our business. From customer experience to our in-house innovation team, we have exciting developments to report for the year ahead. First I’d like to reflect on our achievements from 2018.
Quick Recap of 2018
Last year Redstage’s business transformed both digitally and physically. We launched a completely redesigned website, at the same time renovating and increasing the size of our Jersey City office. We strengthened our commitment to B2B with new content and messaging, while bringing on additional clients in aerospace, manufacturing, wholesale, and distribution. Hasan Elkomey joined the team to provide leadership for sales and partnerships, and his experience in B2B and digital transformation are driving big opportunities.
Our teams put their heads together and forged a renewed innovation practice within the company to test and drive additional client services. We held our first ever Fall Wine Tasting event and our first Tandem event, Redstage & Fulcrum Digital’s annual celebration of innovation and culture. This year, I’m proud to say we’re aiming even higher.
Redstage was ranked among the top 3 Magento B2B Developers in the world, earning us a place in the Clutch 1000 for 2018. We were also awarded the titles of Top Magento Developers, Top Shopify Developers, and Top eCommerce Developers in New York, trophies and plaques that now hang proudly in our office.
We helped create the Mobile Optimization Initiative with PayPal, HiConversion, and Magento with the aim of closing the mobile conversion gap, and created new partner initiatives. The Redstage team continued to develop relationships with clients in the US, Brazil, Australia, India and the UK; opportunities nowpoised to blossom in the year ahead. Additionally, the team worked on 90 different sites for the year, a new annual high for our organization. Lastly, we achieved Elite BigCommerce Partner status, and look forward to working with their team in 2019.
The Year Ahead:
For 2019, we’ve planned to make customer experience, employee experience, delivery quality, and research & development our foremost focus areas. I’ll dive into our goals for developing and innovating on each below:
Increasing Quality & Expanding Practice Areas:
We’re enhancing code quality with code review automation and better processes for manual overview. Additionally, continuous integration tools will speed up the deployment process. These new tools are all part of Redstage’s Dev Ops practice, which is critical for our workflow and project success.
Together with our parent company Fulcrum Digital, we’ve also built an innovation lab in our Jersey City office, bringing in leading edge technologies to continue our pursuit of data-driven eCommerce experimentation. The tech we’re implementing in the lab will help us provide advanced client work for the next wave of new experiences. We’ve already begun experimenting with virtual reality, voice-shopping, IoT, and hope to expand to AR, and eye-tracking.
Our team is hard at work refining our processes to enhance our customer experience. This year we will be releasing a variety of new offerings, relaunching our support plans with the goal of better tailoring our products to the needs of the market. These product bundles include baked-in tools for conversion optimization, business uptime, security, site monitoring, and more. As a result of our collaboration the past year, we’ve been named a the #1 Top Magento agency in both New York and Chicago for 2019!
Research & Development:
The innovation team is hard at work, striving to increase the amount of “Accelerators” — home-grown, reusable components that help clients get where they want to go faster at reduced costs. We are in the process of developing a partner portal, as well as additional middleware tools online retailers can use on top of their platforms.
We’ve put renewed focus on career development, learning & development skills, and implementing a learning management system to help scale up, train new employees, and grow each team’s capabilities, furthering our mission: To be a world-class B2B agency by cultivating top talent in the industry.
Our increasing knowledgebase of B2B systems and operations continues to drive the company further into the manufacturing, wholesale, and distribution segments. Additionally, we’re getting more and more attention from the aerospace industry and related government agencies, creating new opportunities in the government sector.
Transformative B2B eCommerce: The dramatic B2B transformation in the market is our top focus, helping companies not only to develop their online presence, but redevelop the teams and skills necessary to go digital. More and more, we’re doing our best to inform B2B business about millennials’ views on B2B ordering, and the new paradigm of customer experience as a whole (Get our free Digital Sales Handbook here).
Magento 1 End of Life: With Magento ending support for the Magento 1 platform in June of 2020, we’ve started a massive awareness initiative to keep retailers informed of the opportunities of migrating to the latest eCommerce platforms and revamp their customer experience. Many retailers don’t understand that moving from Magento 1 to Magento 2 isn’t a simple upgrade, but more of a full-replatforming process. Redstage and our partners are working diligently to inform the market of the impending dangers of migrating too late (Learn more here).
Mobile Optimization Initiative: Redstage continues to lead the way in mobile optimization, working with a community of system integrators and merchants as we expand the initiative around the world. So far, the initiative has increased revenue per visitor by an average of 8.56% for customers who have already made it to the checkout page. With new data coming out each week from a variety of different tests, merchants now have the info they need to justify starting tests of their own. The initiative has already yielded $22 million in additional revenue across all merchants involved in the initiative. As a result of our collaborative work, it’s clearer than ever that these testing methods help merchants to capture more mobile revenue (Learn more here).
Events: We’ve put our heads together and nailed down a list of industry and platform events we’ll be attending and speaking at this year. We hope to see you there!
- Northeast eCommerce Summit (April 3-4; Atlantic City, NJ)
- Design Thinking (April 16-17: Austin, TX)
- Magento Imagine – (May 13-15; Las Vegas, NV)
- Shopify Unite: (June 18-20; Toronto, CAN)
- B2B Online: Digital Marketing Conference for Manufacturers & Distributors (April 29 – May 1; Chicago, IL)
- IRCE – (Jun. 25-26; Chicago, IL)
- BigCommerce: Make It Big (Aug. 6-10; Austin, TX)
As a Final Note…
I’d like to thank all of our clients, partners, and employees for your trust, dedication, and continued support of our vision. Here’s to a wonderful 2019!
by Don Pingaro | Mar 8, 2019 | Press
Ahead of the Competition
The Redstage team works tirelessly to provide nothing less than exceptional solutions for our clients, continuously striving to remain among the world’s best eCommerce agencies. That said, we’re proud to announce several awards received from Clutch for 2019.
This year, Redstage was ranked the #1 Magento Development agency and the #1 Magento Design agency in New York. Additionally, we were awarded as the #1 Magento Developers in Chicago, and as one of the Top eCommerce Development agencies in both New York and Chicago. Currently, Redstage Ranks #6 for Top B2B Magento Developers in the world.
“Not only are we proud to receive recognition for our efforts in the eCommerce industry, but we’re excited for new opportunities the platform is bringing us,” said Redstage CEO, Adam Morris. “As the #1 Magento Agency in New York and Chicago for 2019, we’re confident our team is delivering the level of service modern companies need, nationwide.”
Out of nearly 90 magento developers on Clutch, Redstage ranks #1 for best in Chicago and New York:
In contrast to awards that emphasize the caliber of a specific project, Clutch looks at a partnerships holistically. Our clients don’t just discuss the results we’ve driven for their business, but also our team’s business acumen, creativity, technical ability, and dedication to their long-term success. As one client noted, “We built a relationship and a bond with them, and the results speak for themselves.”
With the increasing importance of reviews in the buyer’s purchasing journey, Redstage is grateful to have Clutch as a long-term partner. Awards are only given to companies that can prove they go above and beyond for their clients, and Redstage will continue to strive for this high level of excellence. Thank you to Clutch, our clients, and our partners for your continued support. Get in touch with us today to receive our award-winning services.
We are also recognized as a top New Jersey Web Design Agency on DesignRush