Our Year In Review: 5 Top Insights Of 2018
“It is easier to invent the future than it is to predict it.”
This variation of a quote by computer scientist Alan Kay was the last line of a 1994 job listing written by Jeff Bezos, and still holds true to this day. While Redstage’s team of forward thinkers possess a knack for accurate predictions, we’ve also helped shape the future of eCommerce through our mobile research initiatives.
Throughout 2018, our team made strides to advance the cause of B2B eCommerce, offering insight into new technology, mobile commerce, and the millennial customer experience. We remain dedicated to helping clients and readers alike stay informed of emerging trends and the strategies you can use to master them. With this said, here are the top insights and articles of the past year:
OUR YEAR IN REVIEW: TOP ARTICLES OF 2018
#1. 5 Things to Consider When Selecting Your B2B eCommerce Platform
“B2B eCommerce has several types of customers, each with their individual requirements for how they define their success. These customer types include B2B consumers (the company plans to resell the product or service to them). Other customer types include wholesalers/distributors who will sell your products and services to other B2B companies and dealers who sometimes resell the company’s product for them. Knowing your customers, here’s a few things to consider when selecting the best eCommerce platform for your online store.” — Read More
#2. What Technology Will Have The Biggest Impact On Marketing In 2018?
“Will it be the illustrious AI, the illuminating abilities of augmented reality, delivery drones, or perhaps… chatbots? With the emergence of all this new tech, marketers are left to base their budget allocation for 2018 on speculation. As a result, I am inclined to believe that without a doubt, 2018 will be somewhat of a plateau for marketing; defined by a knowledge-gap surrounding new avenues for advertising and the deteriorating value of current methods. Here’s why…” — Read More
#3. The Mobile-First Holiday: eCommerce Stats You Need To Know!
“At this very moment, it’s likely that retail executives around the US are screaming about their Black Friday and Cyber Monday sales performance. For some, these sounds resemble a triumphant war chant. For others, these are the shrill cries of defeat. The reason? Mobile-first adoption. No matter where you stand, this data changes the eCommerce landscape. Here are the latest stats and key trends from the long-weekend of holiday sales events.” — Read More
#4. AI And Big Data In The Future Of Customer Loyalty
“The development of AI and Big data, in recent years, has given online retailers both opportunities and challenges. In the next decade, digital stores will be equipped more optimized tools based on AI, and through this, they are empowered to strengthen customer relationship and enhance customer retention. This is a technology competition and I believe that the one who wins the game will also win the customer’s heart.” –Read More
#5. What The Net Neutrality Repeal Means For Advertising
“Today, a single blogger has the same opportunity to get a million comments on a post as Walmart does. A mom and pop online store has the same chance of winning over customers as Amazon. Time, resources and budget notwithstanding, the Internet provides a fair medium for all business to compete, and we owe the state of our world to this universal marketplace of ideas… With the Net Neutrality repeal in effect, major changes are coming that will affect every businesses, especially in the world of advertising and eCommerce.” — Read More
Top 5 Most Popular Articles of 2017:
#1. Online Buying Behavior: The Difference Between Men & Women
#2. Selling & Upselling with Psychology & Human Behavior
#3. How All B2C Companies Should Be Marketing By 2020
#4. The Incredible Benefits of Magento 2
#5. Top eCommerce Challenges Stores Will Face This Holiday Season
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