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RESHAPING FOOTWEAR BRANDS

Redstage rescued the company’s existing sites from technical issues and launched two new brands through the White Mountain’s upgraded multi-store site.

RESHAPING FOOTWEAR BRANDS

Redstage rescued the company’s existing sites from technical issues and launched two new brands through the White Mountain’s upgraded multi-store site.

White Mountain Footwear, a shoe manufacturer born from the collaboration of four independent shoemakers in the mountains of New Hampshire, drives three stylish footwear brands through a multi-store site online. Redstage helped them through an uphill battle to reach the summit of their status in the footwear market.

Amy Barnes

The White Mountain Footwear Group

"Redstage helped take our 3 brand women’s footwear ecommerce site to the next level, in additional to managing the design and launch of websites for an additional 2 brands.

Anyone who has ever created and managed a website knows that it involves making continuous tweaks and changes. Having a developer who is not only highly knowledgeable but also able to build a professional, efficient and fun working partnership, is invaluable. It’s that kind of relationship that leads to success.

Their knowledge of the Magento platform and the industry as a whole is top notch. Our PM and Account Manager are pleasures to work with; bridging the gap between technical and creative minds with ease, and all the while pushing us to be the best we can be. We look forward to many more years of growing together."

OUR STORY

A STEP IN THE RIGHT DIRECTION

White Mountain came to Redstage experiencing frequently site outages. Their technology issues were holding them back and the company had yet to launch their premium brand, Summit, online.

 

White Mountain came to Redstage experiencing frequently site outages. Their technology issues were holding them back and the company had yet to launch their premium brand, Summit, online.

 

Ecommerce Platform Support

Launching Summit

Redstage migrated the site to one of our hosting partners and audited their code for best practices. Solving stability issues was the first step to improving online sales. From stable ground, Redstage was able to design, build and launch the premium brand, Summit, within their multi-store environment.

Ecommerce Strategy & Consulting

Continued Innovation

All the while, White Mountain worked with our strategy team to implement conversion enhancements across all four of their stores.  Redstage also reworked a few aspects of White Mountain’s ERP integration to increase stability and warn of failures.

Ecommerce Platform Support

Launching Summit

Redstage migrated the site to one of our hosting partners and audited their code for best practices. Solving stability issues was the first step to improving online sales. From stable ground, Redstage was able to design, build and launch the premium brand, Summit, within their multi-store environment.

Ecommerce Strategy & Consulting

Continued Innovation

LAll the while, White Mountain worked with our strategy team to implement conversion enhancements across all four of their stores.  Redstage also reworked a few aspects of White Mountain’s ERP integration to increase stability and warn of failures.

RESULTS

The Climb Upward

After launching the new store designed & developed by the Redstage team, White Mountain’s growth started with an 11.15% conversion increase for the first quarter (YOY), leading to a 90% increase in revenue! Working with the strategy team, we collaborated to implement a smorgasbord of customizations, theme updates, extensions and enhancements. Redstage supported all of White Mountain’s stores and brands in the run-up to the launch, and continues to support them today.

After launching the new store designed & developed by the Redstage team, White Mountain’s growth started with an 11.15% conversion increase for the first quarter (YOY), leading to a 90% increase in revenue! Working with the strategy team, we collaborated to implement a smorgasbord of customizations, theme updates, extensions and enhancements. Redstage supported all of White Mountain’s stores and brands in the run-up to the launch, and continues to support them today.

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