Jura Coffee

Jura Coffee

A Powerful Partnership with Long-Term Success

Jura Coffee has been a Redstage client since 2015 and has seen consistent upward growth throughout their eCommerce journey. Utilizing the Magento (Adobe Commerce) platform, the Coffee Machine manufacturer is continuing this growth trajectory through innovation, optimization, and the right agency by their side.

A Long-Standing Relationship

 

For the better part of a decade, Jura Coffee and Redstage have been building a partnership driven by results and backed by trust, forging a path to eCommerce growth and success that only a team with deep experience and knowledge in Magento (Adobe Commerce) & eCommerce can provide. After launching their Capresso brand together, Jura continues to see massive success through their eCommerce channels, to the tune of:

50% Revenue Growth in the past year, 65% increase in gross sales, consistent transaction volume and conversion rate growth year over year, and more!

Keep scrolling down to follow the journey from Magento 1 to Magento 2, and onto constant improvements on the underlying platform, Jura is becoming a leading pioneer in eCommerce innovation. 

So, how did they do it?…

A Magento Build and Migration

 

 

 

 

A New Site on a New Platform

Jura Coffee began their eCommerce journey by migrating the company’s original site, as well as their Capresso brand onto Magento 1 together. This transformation gave the Coffee Manufacturing juggernaut:

  • more freedom to scale
  • more customizability to give their customers a tailored experience
  • more flexibility with integrations and technologies
  • to really supercharge their DTC eCommerce arm.

 

 

Scaling with Magento 2

After seeing great success with their Magento 1 eCommerce operations, Jura re-enlisted Redstage to migrate their site from Magento 1 to Magento 2. This included migrating all their data and customers, giving the site a fresh, new, mobile responsive design and installing a wealth of new, custom features to give their customers unique experiences. Ensuring the site was stable, secure, and ready for a new look and feel, we launched in 2020 to more major growth and successes.

Results of the Magento 1 Build

One year post launch, Jura Coffee saw these results from their initial Magento 1 Build:

 

  • 124% Revenue Growth
  • $2.9M in Added Revenue
  • 25% Transaction Volume Growth
  • 13% AOV Growth

 

 

Results of the Magento 2 Migration

Since launching their newly designed and mobile-friendly Magento 2 site, Jura saw even more major growth than ever before:

 

  • 54% Revenue Growth
  • 57% Transaction Growth
  • 55% Mobile Traffic Growth
  • 44% Mobile Conversion Rate Growth

Post Magento 2

 

 

Jura LIVE

 

Jura LIVE is Jura Coffee’s live, virtual, 1-on-1 product demo booking service. Built in 2020, this web element won a Gold AVA Digital Award in the Custom Web Elements category, While unable to experience Jura products in person during the pandemic, Jura Coffee uses this system built directly into Magento to allow customers to experience their products online in a revolutionary new way.

 

 

 

 

 

 

 

 

Demo this interactive 3D model, just like the ones we implemented on Jura’s site.

Augmented Reality and 3D Modeling

 

During the COVID-19 pandemic, Jura Coffee found it difficult to give customers the in-store experience at home. With JURA Live giving customers a way to get demos of machines at home, the Augmented Reality and 3D Model implementation allowed customers further freedom in experiencing Jura’s products online.

 

Being able to see the fit and shape of the machines at home, see dimensions and feature annotations, and move and open the various parts gives customers much more confidence in the products. Product confidence and experience were paramount to Jura Coffee, and this implementation has seen amazing results.

 

 

Help from our Friends at Signifyd!

 

Signifyd protects shopper journeys globally with technology that recognizes the identity and intent behind every payment, restoring trust between merchants and customers.

With our Guarantee Fraud Protection Solution, we are allowing Jura Coffee to fearlessly run their business knowing they have a partner in Signifyd that will help manage their fraud.

 

Approval Rate ~99.3%

Chargeback rate ~0.04%

Hear what the JURA team has to say!

Personalized service and 100% access to my PM gives me the peace of mind I am looking for. We were a small company that has grown substantially over the last decade, and a huge factor in our success has been the expansion of our DTC revenue through shopjura.com. Redstage has been there with us every step of the way.

Bradley Cooper

Sr. eCommerce Manager, Jura Inc.

Results

Magento 1 Build

 

Post Magento 1 Build, Jura Coffee saw huge results from the beginning of their eCommerce journey:

 

  • 124% Revenue Growth
  • $2.9M in Added Revenue
  • 25% Transaction Volume Growth
  • 13% AOV Growth

Magento 2 Migration

 

Looking to scale, Jura migrated onto the Magento 2 platform. The new site saw huge growth:

 

  • 54% Revenue Growth
  • 57% Transaction Growth
  • 55% Mobile Traffic Growth
  • 44% Mobile Conversion Rate Growth

Post-M2 Optimizations

 

With constant additions to the site utilizing the Magento 2 platform, like AR, 3D Models, and more, Jura has seen:

 

  • 65% increase in gross sales for AR and 3D enabled product
  • 15% lift in Conversion Rate post-AR implementation
  • 21% boost in Transactions
  • 36% increase in Average Order Value

What’s Next

New Features, Optimizations, and More!

Jura Coffee is continuously pioneering new ways for customers to experience their products online. Stay tuned for more new features to enhance this experience, continuous optimizations and updates to the site, and more from the Jura team as we continue our eCommerce partnership. Check out more from their site here and follow them on social media to stay in the loop!

Sea Bags

Sea Bags

eCommerce Growth Amid a New Landscape

Sea Bags migrated to Salesforce Commerce Cloud, improving site performance, conversion rates, traffic, and revenue growth within three months post-launch! 

Revenue and Transactions Growth

In the 3 months post-launch of Sea Bags’ new site, they were bringing in more traffic and in-turn saw an increase in revenue. Transactions are up 47% on the new site, and revenue is up 53%.

 

 

 

Increased Traffic and Conversion on Multiple Platforms

The new site, given a new mobile-responsive design, is seeing an increase in traffic on both mobile and desktop. 25% more new users visited the site post-launch, with 57% more transactions on mobile devices. Desktop conversion rate is up 16%, and mobile conversions are up 20%.

Increased Site Speed To Serve More Page Views

Sea Bags’ new site has seen significant growth in site performance as well, their pages are loading approximately 35% faster on Salesforce Commerce Cloud down to 2.5 seconds despite now seeing 31% more page views and sessions.

Selected Solutions

Magento Migration

Creative Design

Custom Integrations

Salesforce Development

Security & Maintenance

Project Objectives

Sea Bags had to scale their business onto a new eCommerce platform, and fast as the busy holiday season approached. We had to migrate Sea Bags off of Magento 2, and build them a new, modern, responsive home on Salesforce Commerce Cloud.

Magento 2 Migration

Sea Bags’ needed to switch to a platform that better suited their business needs. In order to have the site up in time for their busy holiday season, they needed to migrate all their product information, content, data, and extensions very quickly to a new platform that may not have immediately translatable cartridges to fill these gaps.

 

Creative Design

With a new platform comes an opportunity to give your new site and fresh and modernized look. Our award-winning creative team had the task of putting together a style guide that matched Sea Bags’ branding and identity and helping to give the merchant and stylish, innovative new design.

“Einstein AI”

A new Artificial Intelligence feature to Sea Bags’ site, the “Einstein” integration helps customers find recommended products depending on the page they were on, or what products were bought in the past, among other variables utilizing valuable customer data and insights only available on eCommerce platforms.

Salesforce Commerce Cloud Development

Sea Bags chose Salesforce Commerce Cloud (SFCC) as the home for their new site. They needed a platform that was lower maintenance, more user friendly, and could still fit their business needs in terms of scalability. Salesforce Commerce Cloud provides these, along with an extensive library of cartridges.

Custom Integrations

All of the integrations Sea Bags had come to need had to be ported to SFCC. On their previous Magento instance, they had extensions such as ShipStation’s custom shipping options, Cybersource Credit and PayPal processingTaxJar’s tax automation software, Bronto’s email marketing software and more. 

1

Successful Magento Migration to Salesforce

Seamlessly, our team was able to migrate all of Sea Bags’ product and customer data over to an entirely new platform, Salesforce Commerce Cloud. While some of the previous extensions did not have Salesforce cartridges, like Bronto’s email marketing software and Sea Bags’ Data Feed integration, Redstage custom made new connectors and ensured Sea Bags still had all their previous features.

2

Innovative Site Design and Features

Our creative team gave Sea Bags a new, modern-looking website that exemplifies the brand’s values and identity while also delivering new features and experiences to their customer base. With their new “Einstein” AI recommendation engine, customers are recommended perfect upsell products, maximizing average order value and revenue, and giving them more reasons to come back.

 

3

Mobile Responsiveness and Increased Performance

Sea Bags’ new website is also performing much better on the new platform. We helped declutter the backend operations by reducing the number of integrations and automated many of their processes as well. This not only speeds up website load times but gives customers better experiences on desktop, tablet, and mobile, leading to more conversions and higher average order value on all mediums. 

Major Growth Post-Launch

Sea Bags is seeing major improvements to most metrics post-launch of the new Salesforce Commerce Cloud site. With new features and a new designalong with a better performing site, many new customers are finding their way to Sea Bags already

“Our volume grew more than expected last year, partially due to the pandemic and the sudden shift to online business. As a result, it was a fortuitous decision that we re-platformed when we did…I don’t think our site would’ve been able to handle the volume of the holidays without our re-platforming.” – Don Oakes, CEO at Sea Bags

  • 53% revenue growth
  • 47% transaction growth
  • 31% more site users
  • 32% faster page load time
  • 20% growth to mobile conversions
  • 57% more mobile transactions

“Redstage’s dedication to doing whatever they had to do to meet our Halloween launch deadline and be ready for the holidays more than anything exemplified their commitment to Sea Bags’ success. From getting more resources on the project to working side by side with Salesforce and the various partners who handled our cartridge implementations, and seeing challenges none of us could have anticipated, we could not have launched without Redstage.”

Don Oakes

CEO, Sea Bags

The Benefits of a Dedicated Partnership

Sea Bags’ new site significantly reduces administrative overhead and helps better leverage time and resources in other areas. The migration helped consolidate integrations, which in turn significantly increases site performance, as shown by page load times. 

  • 53% revenue growth
  • 47% transaction growth
  • 31% more site users
  • 32% faster page load time
  • 20% growth to mobile conversions
  • 57% more mobile transactions

         What’s Next?

Continuously Innovative and Scaling

Sea Bags is continuing to innovate with their customer experience by integrating new technical solutions continuously. Integrations like Yotpo, Amazon Pay, and more of Redstage’s ecosystem of solutions partners. These solutions will help keep Sea Bags’ customer journey fresh and provide unique experiences as the year rolls on.

As they continue to scale rapidly during the current landscape of online business, Redstage will continue to support them both on the back-end in site support and ongoing maintenance, and as a business with continuous strategy and long-term consulting. 

 

Jura Coffee & Capresso

Jura Coffee & Capresso

The Power of Exponential Growth

As a Redstage Client since 2015, Jura Coffee has seen continuous revenue growth from their DTC eCommerce operations every year since. In 2021, Jura received the AVA Gold Award for Most Innovative Website Element, Jura Live.

Revenue and Transactions Growth

In the month post-launch of the new site, Jura Coffee’s multistore saw huge boosts to their transaction volume, and in-turn their revenue. Compared year over year, Jura Coffee had gained 54% more revenue and 57% more transactions.

 

 

 

Mobile Conversion Rate and Traffic Growth

With their new, mobile responsive design their mobile traffic has increased by over 55%. Their new boost to traffic also converted at a much higher clip, getting a boost of 44% to their conversion rate post-launch.

Site Speed and Performance Growth

After the upgrade from Magento 1 to Magento 2, lowering the number of extensions and upgrading the hosting, the site is overall performing much better than before. Page load time is up to 10% faster, even with traffic and sessions up 10%!

Selected Solutions

Custom Development

Magento Migration

Business Strategy

Creative Design

Security & Maintenance

Project Objectives

In order to build and migrate to a new Magento 2 site build during the pandemic’s unprecedented eCommerce boom, Redstage had to both maintain the current Magento 1 site while working on the goals for the new one.

Magento 1 Site Security and Maintenance

The first objective for Jura Inc. was keeping their increasingly important DTC arm running throughout the project, as well as throughout the pandemic. We had to keep the older site running on Magento 1 while we got to work on the new Magento 2 build.

 

Creative Design

Our award-winning creative team had the task of putting together a style guide and ensuring the branding of the new site met Jura’s expectations. This included new page layouts, designs, and consistent branding in-line with Jura’s needs.

Business Strategy

Throughout Jura’s decade long partnership with Redstage, we provided guidance on the biggest business challenges and roadblocks they’d face along the way. Staying on the older and outdated platform was a bad idea, so Redstage got to work helping Jura plan their upgrade and everything in between.

Custom Development and Implementation

Crucial to Jura’s online DTC business is their custom virtual 1-on-1 product demo booking service, JURA LIVE.

We built this custom demo booking page in Magento 2 to integrate with their live video chat software, so customers can still get the personalized and hands-on experience with Jura products from home.

Magento 2 Development

With a team of Magento-certified experts working around the clock, and while keeping the old site running, Redstage had to develop a new home for not only Jura Coffee, but Capresso as well. The multistore functionality, along with the flexibility and customization of the platform, made Magento 2 the best choice.

Data Migration and Integration

Every product and line of product data from both the Jura Coffee and Capresso stores had to be migrated over to the new instance. Along with this came their ERP integration, Microsoft Navision, order importing, tracking exporting, a Dotmailer integration, and ensuring everything would transfer over to Magento 2 without a hitch.

1

Seamless Integration and Migration

All of Jura’s integrations were transferred over, either with upgrades to their software or condensing extensions with Magento 2’s native feature set, seamlessly. Combining the two stores onto one instance sped up maintenance, consolidated data, and improves productivity with its ease of use. Magento 2 is a more reliable, stable, and safer platform than it’s predecessor.

2

STUNNING 21ST CENTURY DESIGN

Our Creative Team revamped and refreshed Jura and Capresso’s look with modern new life while keeping the same identity and feel of the coffee giant. Jura loved it, citing “The whole team was very impressed, the aesthetic brought the site into the 21st Century. What was important was looking out for what was best for Jura’s needs, which Redstage always does.” 

 

3

CUSTOMER EXPERIENCE LIKE NO OTHER

With the implementation of Jura LIVE, along with the new out-of-the-box features included with Magento 2, Jura Coffee’s customer experiences had gotten some fine-tuning and their customers are very happy. “Customers love the reworked booking system for Jura Live and have been engaging in the video chat to get demos directly from home much more often,” said Bradley Cooper at Jura Inc. 

Jura LIVE

 

Winner of a Gold AVA Digital Award in the Custom Web Elements category, Jura LIVE is Jura Coffee’s live, virtual, 1-on-1 product demo booking service. While unable to experience Jura products in person during the pandemic, Jura Coffee uses this system built directly into Magento to allow customers to experience their products online in a revolutionary new way.

Responsive Layout

In 2021, catering to your mobile buyers is just as important as any other buy demographic. We had to ensure Jura’s new website, along with Capresso and Jura LIVE, had a customer experience on mobile that rivaled that of the desktop experience. Jura’s customer base are verifiably happy with the design, the numbers speak for themselves…

 

 

On mobile alone, one-month post-launch Jura Coffee saw 55% more traffic on mobile. It was also higher converting traffic: Jura saw a 44% boost to mobile conversion rate with the new design as well.

Personalized service and 100% access to my PM gives me the peace of mind I am looking for. We were a small company that has grown substantially over the last decade, and a huge factor in our success has been the expansion of our DTC revenue through shopjura.com. Redstage has been there with us every step of the way.

Bradley Cooper

eCommerce Manager, Jura Inc.

The Value of Long Term Partnership

2017-2018 Growth (M1)

  • 124% Revenue Growth
  • $2.9M In Additional Revenue
  • 25% Transaction Growth
  • 13% AOV Growth

2019-2020 Growth (M2)

  • 54% Revenue Growth
  • 57% Transaction Growth
  • 55% Mobile Traffic Growth
  • 44% Mobile Conversion Rate Growth
  • 10% Traffic and Session Growth

         What’s Next?

3D Models & Augmented Reality

Jura Inc is already in plans to have Redstage develop 3D models of their products for manipulating and viewing online, like the model shown here. 3D models are already becoming a huge investment in retail and CPG, and with Redstage’s help, Jura wants to get ahead of the pack. Jura Inc. is also working with Redstage to allow customers to place Jura Coffee Machines in their homes and view their size and fit in real-time, in Augmented Reality.

 

Continuous Support

After launching not only their original Magento 1 site but now also their new and improved Magento 2 site, Jura Coffee will remain a Redstage customer and continue their consistent and sustained eCommerce growth. With continued security support and site maintenance, Jura will always have a partner looking out for them.

 

Zwilling Beauty Group

Zwilling Beauty Group

REDSTAGE CASE STUDY

PRECISION & PERFORMANCE

Redstage and Zwilling Beauty Group (ZBG) partnered to migrate three Magento 1 sites to Magento 2 Commerce Cloud and launched the first-ever stand alone site for Zwilling Beauty. This merge resulted in an 87% increase in overall revenue.

REDSTAGE CASE STUDY

PRECISION & PERFORMANCE

Redstage and Zwilling Beauty Group (ZBG) partnered to migrate three Magento 1 sites to Magento 2 Commerce Cloud and launched the first-ever stand alone site for Zwilling Beauty. This merge resulted in an 87% increase in overall revenue.

Zwilling Beauty Group is part of the rich, long-standing tradition of Zwilling J.A. Henckels. Trademarked in 1731, Zwilling J.A. Henckels is one of the world’s oldest and most recognizable brands. Zwilling Beauty Group is comprised of three major beauty brands, Zwilling Beauty, Tweezerman, and QVS. ZBG chose Redstage to begin the next chapter, unifying the company’s online properties, and enhancing multi-national eCommerce capabilities for Tweezerman all while building a digital voice for Tweezerman and Zwilling Beauty brands.

Case Study Featured In

digital commerce 360

Patricia Chen Global eCommerce Manager Zwilling Beauty Group

What's it like to work with Redstage?

"Redstage has become an extension of our team. With their support, we were able to launch three new sites in two different countries all within the same month. The team at Redstage worked relentlessly to meet tight deadlines and accommodated our challenging schedules spanning across various time zones. We've already seen positive improvements with our new Magento 2 sites, and we can't wait to see how far we can push our KPIs in the year ahead!"

OUR STORY

Head-to-Toe Essentials

It’s an all too familiar story. An enterprise retailer with multiple sites on various platforms seeking to consolidate its digital infrastructure and propel international growth. The retailer also needed a significant overhaul of its inventory and purchasing options to manage multi-national operations.

On top of these goals, one of ZBG’s brand’s Tweezerman faced additional challenges: Seeking to create a page to streamline the customer experience with their tool sharpening service for certain products and implementing a custom engraving feature, while improving conversions and increasing average order value across the board.

 

The Challenge

The new sites needed to remain independent of one another, but be manageable under a single Magento instance for easy monitoring and management. The new stores also required different inventories,  shipping methods, and multi-currency options.

The ZBG team also noted the importance of keeping the sites’ CX in-tact to avoid alienating customers, requiring custom design work (since Magento 2 themes are quite different from those of Magento 1).

 

The Solution

Choosing Magento Commerce Cloud as the optimal platform for the project, Redstage and ZBG were able to accomplish all of the goals mentioned above and more. The implementations took approximately 10 months to complete, culminating in the course of a few weeks when we launched four new stores:

The U.S.-based website (Tweezerman.com), two Germany-based websites (Tweezerman.de and Zwillingbeauty.com), and the UK-based store (Tweezerman.co.uk). 

It’s an all too familiar story. An enterprise retailer with multiple sites on various platforms seeking to consolidate its digital infrastructure and propel international growth. The retailer also needed a significant overhaul of its inventory and purchasing options to manage multi-national operations.

On top of these goals, one of ZBG’s brand’s Tweezerman faced additional challenges: Seeking to create a page to streamline the customer experience with their tool sharpening service for certain products and implementing a custom engraving feature, while improving conversions and increasing average order value across the board.

 

The Challenge

The new sites needed to remain independent of one another, but be manageable under a single Magento instance for easy monitoring and management. The new stores also required different inventories,  shipping methods, and multi-currency options.

The ZBG team also noted the importance of keeping the sites’ CX in-tact to avoid alienating customers, requiring custom design work (since Magento 2 themes are quite different from those of Magento 1).

 

The Solution

Choosing Magento Commerce Cloud as the optimal platform for the project, Redstage and ZBG were able to accomplish all of the goals mentioned above and more. The implementations took approximately 10 months to complete, culminating in the course of a few weeks when we launched four new stores:

The U.S.-based website (Tweezerman.com), two Germany-based websites (Tweezerman.de and Zwillingbeauty.com), and the UK-based store (Tweezerman.co.uk). 

OVERALL GROWTH: REVENUE

87% Growth in Overall Revenue

The newly launched sites generated an 87% increase in revenue for 2019, compared to 2018.

OVERALL GROWTH: AOV

20% Growth in AOV

The newly launched sites generated an 20% increase in average order value for 2019, compared to 2018.

OVERALL GROWTH: VOLUME

24% Growth in Transaction Volume

The newly launched sites generated a 24% increase in purchases for 2019, compared to 2018.

BLACK FRIDAY BOOM: REVENUE

193% Growth in Black Friday Revenue

The newly launched sites generated a 193% increase in revenue for Black Friday 2019, compared to Black Friday 2018.

BLACK FRIDAY BOOM: VOLUME

190% Growth In Black Friday AOV

The ZBG team experienced a 190% increase in average order value for Black Friday 2019 over Black Friday 2018.

TRAFFIC BOOM: PAGE VIEWS

160% Growth In Page Views

The ZBG team experienced a 160% increase in page views for 2020 over 2019.

TRAFFIC BOOM: MOBILE SESSIONS

58% Growth In Mobile Sessions

The ZBG team experienced a 58% increase in mobile sessions for 2020 over 2019.

A NEW SLATE

Here’s What’s Next

ZBG’s new site designs were updated to reduce friction as much as possible, especially during checkout. The new stores are easy to navigate, order processing is smoother, and there’s less friction across all stages of the customer journey. The centralized infrastructure consolidates maintenance, making upkeep and support much easier than it has ever been between the sites. This was a major focal point for the ZBG team, and they are very happy with the results. Given the incredible short-term results, we anticipate a banner year for the brand’s online sales in 2020.

ZBG’s new site designs were updated to reduce friction as much as possible, especially during checkout. The new stores are easy to navigate, order processing is smoother, and there’s less friction across all stages of the customer journey. The centralized infrastructure consolidates maintenance, making upkeep and support much easier than it has ever been between the sites. This was a major focal point for the ZBG team, and they are very happy with the results. Given the incredible short-term results, we anticipate a banner year for the brand’s online sales in 2020.

RELATED WORK

CUSTOMER SUCCESS STORY

JURA COFFEE

Read about how Redstage helped Jura Coffee revamp their web presence and grow at an extraordinary rate.