by Jose Suarez | Mar 14, 2022
A Powerful Partnership with Long-Term Success
Jura Coffee has been a Redstage client since 2015 and has seen consistent upward growth throughout their eCommerce journey. Utilizing the Magento (Adobe Commerce) platform, the Coffee Machine manufacturer is continuing this growth trajectory through innovation, optimization, and the right agency by their side.
A Long-Standing Relationship
For the better part of a decade, Jura Coffee and Redstage have been building a partnership driven by results and backed by trust, forging a path to eCommerce growth and success that only a team with deep experience and knowledge in Magento (Adobe Commerce) & eCommerce can provide. After launching their Capresso brand together, Jura continues to see massive success through their eCommerce channels, to the tune of:
50% Revenue Growth in the past year, 65% increase in gross sales, consistent transaction volume and conversion rate growth year over year, and more!
Keep scrolling down to follow the journey from Magento 1 to Magento 2, and onto constant improvements on the underlying platform, Jura is becoming a leading pioneer in eCommerce innovation.
So, how did they do it?…
A Magento Build and Migration
Jura Coffee began their eCommerce journey by migrating the company’s original site, as well as their Capresso brand onto Magento 1 together. This transformation gave the Coffee Manufacturing juggernaut:
After seeing great success with their Magento 1 eCommerce operations, Jura re-enlisted Redstage to migrate their site from Magento 1 to Magento 2. This included migrating all their data and customers, giving the site a fresh, new, mobile responsive design and installing a wealth of new, custom features to give their customers unique experiences. Ensuring the site was stable, secure, and ready for a new look and feel, we launched in 2020 to more major growth and successes.
One year post launch, Jura Coffee saw these results from their initial Magento 1 Build:
- 124% Revenue Growth
- $2.9M in Added Revenue
- 25% Transaction Volume Growth
- 13% AOV Growth
Since launching their newly designed and mobile-friendly Magento 2 site, Jura saw even more major growth than ever before:
- 54% Revenue Growth
- 57% Transaction Growth
- 55% Mobile Traffic Growth
- 44% Mobile Conversion Rate Growth
Jura LIVE
Jura LIVE is Jura Coffee’s live, virtual, 1-on-1 product demo booking service. Built in 2020, this web element won a Gold AVA Digital Award in the Custom Web Elements category, While unable to experience Jura products in person during the pandemic, Jura Coffee uses this system built directly into Magento to allow customers to experience their products online in a revolutionary new way.
Demo this interactive 3D model, just like the ones we implemented on Jura’s site.
Augmented Reality and 3D Modeling
During the COVID-19 pandemic, Jura Coffee found it difficult to give customers the in-store experience at home. With JURA Live giving customers a way to get demos of machines at home, the Augmented Reality and 3D Model implementation allowed customers further freedom in experiencing Jura’s products online.
Being able to see the fit and shape of the machines at home, see dimensions and feature annotations, and move and open the various parts gives customers much more confidence in the products. Product confidence and experience were paramount to Jura Coffee, and this implementation has seen amazing results.
Help from our Friends at Signifyd!
Signifyd protects shopper journeys globally with technology that recognizes the identity and intent behind every payment, restoring trust between merchants and customers.
With our Guarantee Fraud Protection Solution, we are allowing Jura Coffee to fearlessly run their business knowing they have a partner in Signifyd that will help manage their fraud.
Approval Rate ~99.3%
Chargeback rate ~0.04%
Hear what the JURA team has to say!
“Personalized service and 100% access to my PM gives me the peace of mind I am looking for. We were a small company that has grown substantially over the last decade, and a huge factor in our success has been the expansion of our DTC revenue through shopjura.com. Redstage has been there with us every step of the way.”
Bradley Cooper
Sr. eCommerce Manager, Jura Inc.
Post Magento 1 Build, Jura Coffee saw huge results from the beginning of their eCommerce journey:
- 124% Revenue Growth
- $2.9M in Added Revenue
- 25% Transaction Volume Growth
- 13% AOV Growth
Looking to scale, Jura migrated onto the Magento 2 platform. The new site saw huge growth:
- 54% Revenue Growth
- 57% Transaction Growth
- 55% Mobile Traffic Growth
- 44% Mobile Conversion Rate Growth
With constant additions to the site utilizing the Magento 2 platform, like AR, 3D Models, and more, Jura has seen:
- 65% increase in gross sales for AR and 3D enabled product
- 15% lift in Conversion Rate post-AR implementation
- 21% boost in Transactions
- 36% increase in Average Order Value
New Features, Optimizations, and More!
Jura Coffee is continuously pioneering new ways for customers to experience their products online. Stay tuned for more new features to enhance this experience, continuous optimizations and updates to the site, and more from the Jura team as we continue our eCommerce partnership. Check out more from their site here and follow them on social media to stay in the loop!
by Jose Suarez | Jan 7, 2021
The Power of Exponential Growth
As a Redstage Client since 2015, Jura Coffee has seen continuous revenue growth from their DTC eCommerce operations every year since. In 2021, Jura received the AVA Gold Award for Most Innovative Website Element, Jura Live.
In the month post-launch of the new site, Jura Coffee’s multistore saw huge boosts to their transaction volume, and in-turn their revenue. Compared year over year, Jura Coffee had gained 54% more revenue and 57% more transactions.
With their new, mobile responsive design their mobile traffic has increased by over 55%. Their new boost to traffic also converted at a much higher clip, getting a boost of 44% to their conversion rate post-launch.
After the upgrade from Magento 1 to Magento 2, lowering the number of extensions and upgrading the hosting, the site is overall performing much better than before. Page load time is up to 10% faster, even with traffic and sessions up 10%!
In order to build and migrate to a new Magento 2 site build during the pandemic’s unprecedented eCommerce boom, Redstage had to both maintain the current Magento 1 site while working on the goals for the new one.
Magento 1 Site Security and Maintenance
The first objective for Jura Inc. was keeping their increasingly important DTC arm running throughout the project, as well as throughout the pandemic. We had to keep the older site running on Magento 1 while we got to work on the new Magento 2 build.
Creative Design
Our award-winning creative team had the task of putting together a style guide and ensuring the branding of the new site met Jura’s expectations. This included new page layouts, designs, and consistent branding in-line with Jura’s needs.
Business Strategy
Throughout Jura’s decade long partnership with Redstage, we provided guidance on the biggest business challenges and roadblocks they’d face along the way. Staying on the older and outdated platform was a bad idea, so Redstage got to work helping Jura plan their upgrade and everything in between.
Custom Development and Implementation
Crucial to Jura’s online DTC business is their custom virtual 1-on-1 product demo booking service, JURA LIVE.
We built this custom demo booking page in Magento 2 to integrate with their live video chat software, so customers can still get the personalized and hands-on experience with Jura products from home.
Magento 2 Development
With a team of Magento-certified experts working around the clock, and while keeping the old site running, Redstage had to develop a new home for not only Jura Coffee, but Capresso as well. The multistore functionality, along with the flexibility and customization of the platform, made Magento 2 the best choice.
Data Migration and Integration
Every product and line of product data from both the Jura Coffee and Capresso stores had to be migrated over to the new instance. Along with this came their ERP integration, Microsoft Navision, order importing, tracking exporting, a Dotmailer integration, and ensuring everything would transfer over to Magento 2 without a hitch.
Seamless Integration and Migration
All of Jura’s integrations were transferred over, either with upgrades to their software or condensing extensions with Magento 2’s native feature set, seamlessly. Combining the two stores onto one instance sped up maintenance, consolidated data, and improves productivity with its ease of use. Magento 2 is a more reliable, stable, and safer platform than it’s predecessor.
STUNNING 21ST CENTURY DESIGN
Our Creative Team revamped and refreshed Jura and Capresso’s look with modern new life while keeping the same identity and feel of the coffee giant. Jura loved it, citing “The whole team was very impressed, the aesthetic brought the site into the 21st Century. What was important was looking out for what was best for Jura’s needs, which Redstage always does.”
CUSTOMER EXPERIENCE LIKE NO OTHER
With the implementation of Jura LIVE, along with the new out-of-the-box features included with Magento 2, Jura Coffee’s customer experiences had gotten some fine-tuning and their customers are very happy. “Customers love the reworked booking system for Jura Live and have been engaging in the video chat to get demos directly from home much more often,” said Bradley Cooper at Jura Inc.
Jura LIVE
Winner of a Gold AVA Digital Award in the Custom Web Elements category, Jura LIVE is Jura Coffee’s live, virtual, 1-on-1 product demo booking service. While unable to experience Jura products in person during the pandemic, Jura Coffee uses this system built directly into Magento to allow customers to experience their products online in a revolutionary new way.
In 2021, catering to your mobile buyers is just as important as any other buy demographic. We had to ensure Jura’s new website, along with Capresso and Jura LIVE, had a customer experience on mobile that rivaled that of the desktop experience. Jura’s customer base are verifiably happy with the design, the numbers speak for themselves…
On mobile alone, one-month post-launch Jura Coffee saw 55% more traffic on mobile. It was also higher converting traffic: Jura saw a 44% boost to mobile conversion rate with the new design as well.
“Personalized service and 100% access to my PM gives me the peace of mind I am looking for. We were a small company that has grown substantially over the last decade, and a huge factor in our success has been the expansion of our DTC revenue through shopjura.com. Redstage has been there with us every step of the way.”
Bradley Cooper
eCommerce Manager, Jura Inc.
The Value of Long Term Partnership
2017-2018 Growth (M1)
- 124% Revenue Growth
- $2.9M In Additional Revenue
- 25% Transaction Growth
- 13% AOV Growth
2019-2020 Growth (M2)
- 54% Revenue Growth
- 57% Transaction Growth
- 55% Mobile Traffic Growth
- 44% Mobile Conversion Rate Growth
- 10% Traffic and Session Growth
3D Models & Augmented Reality
Jura Inc is already in plans to have Redstage develop 3D models of their products for manipulating and viewing online, like the model shown here. 3D models are already becoming a huge investment in retail and CPG, and with Redstage’s help, Jura wants to get ahead of the pack. Jura Inc. is also working with Redstage to allow customers to place Jura Coffee Machines in their homes and view their size and fit in real-time, in Augmented Reality.
Continuous Support
After launching not only their original Magento 1 site but now also their new and improved Magento 2 site, Jura Coffee will remain a Redstage customer and continue their consistent and sustained eCommerce growth. With continued security support and site maintenance, Jura will always have a partner looking out for them.
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