Guy Harvey – Intradeco

Guy Harvey – Intradeco

Digital Transformation Done Right

With a newly launched digital back-end admin system on Shopify’s robust B2B platform, Guy Harvey’s inventory and fulfillment processes are faster, more efficient, and more successful than ever before!

Projects Objectives

Guy Harvey needed help keeping track of all of their moving inventory between warehouses, as well as create a more user friendly portal for quickly placing large orders. Utilizing the extreme customizability allowed in Shopify, as well as their increased investment in the B2B uses and technologies of the platform, we helped them build a custom, frictionless home on the juggernaut eCommerce platform.


A New Way to Place Orders

Already living on an “Out of the Box” version of Shopify, Guy Harvey now has a cleaner and more efficient platform for placing orders. Their sales reps are already loving the new digital platform, making their lives much, much easier.

Creative Design

Built off one of Shopify’s many themes, Redstage customized the site as well designed a new logo, banners, fonts, and colors. We take conversion rate and customer experiences into account to ensure the most successful design.

Security and Maintenance

Like any Redstage client, Guy Harvey’s site has been secured to the maximum potential, ensuring no data breaches. We provide ongoing support to ensure maximum uptime and top-notch performance.

Custom Shopify Development

A custom Shopify app for backend processes, Guy Harvey’s team now has a much more organized view of inventory on-hand and in-transit, a previous pain point for them.

Custom Integrations

Needing to integrate their processes into the new site took some custom work, specifically their SAP ERP solution. Redstage mapped the necessary metafields and removed the need for manual spreadsheets entirely.


Boosted Sales and Productivity

From manual spreadsheets and email/phone orders, to a brand new digital B2B buying portal on Shopify. 100s of new orders already placed with easier and faster digital processes.

Increased Fulfillment Efficiency, Minimizing Errors

Going digital made it easier for the team to stay on top of order fulfillment and efficiency, limiting missed ship dates and double orders. Speeding up warehouse processes and raising their bottom line.

Improved Site Performance and Web Security

With increased web and transaction volume, we also had to ensure the site would perform as good, if not better, than before with new integrations and processes.

Hear what the Guy Harvey team has to say!

We have accounts that prefer to do orders on their own and this system is easy enough for them to do that. This platform is a huge advantage for the sales team and very easy to work with, utilizing the live photos of the items is great. Thanks so much Redstage. Super upgrade for the sales team!


Very nice upgrade overall. Kudos to Redstage and the team! This new system will save us a ton of manual labor hours both in the office and in the warehouse.Thanks!


What’s Next

More Digital Transformation and Support

Guy Harvey’s goal is to continue down the road of Digital Transformation, now focusing on a fully self-serving B2B buying portal for their customers. The team will continue to partner with Redstage long-term, ready to make improvements and optimizations further on their new platform.

Sea Bags

Sea Bags

eCommerce Growth Amid a New Landscape

Sea Bags migrated to Salesforce Commerce Cloud, improving site performance, conversion rates, traffic, and revenue growth within three months post-launch! 

Revenue and Transactions Growth

In the 3 months post-launch of Sea Bags’ new site, they were bringing in more traffic and in-turn saw an increase in revenue. Transactions are up 47% on the new site, and revenue is up 53%.




Increased Traffic and Conversion on Multiple Platforms

The new site, given a new mobile-responsive design, is seeing an increase in traffic on both mobile and desktop. 25% more new users visited the site post-launch, with 57% more transactions on mobile devices. Desktop conversion rate is up 16%, and mobile conversions are up 20%.

Increased Site Speed To Serve More Page Views

Sea Bags’ new site has seen significant growth in site performance as well, their pages are loading approximately 35% faster on Salesforce Commerce Cloud down to 2.5 seconds despite now seeing 31% more page views and sessions.

Selected Solutions

Magento Migration

Creative Design

Custom Integrations

Salesforce Development

Security & Maintenance

Project Objectives

Sea Bags had to scale their business onto a new eCommerce platform, and fast as the busy holiday season approached. We had to migrate Sea Bags off of Magento 2, and build them a new, modern, responsive home on Salesforce Commerce Cloud.

Magento 2 Migration

Sea Bags’ needed to switch to a platform that better suited their business needs. In order to have the site up in time for their busy holiday season, they needed to migrate all their product information, content, data, and extensions very quickly to a new platform that may not have immediately translatable cartridges to fill these gaps.


Creative Design

With a new platform comes an opportunity to give your new site and fresh and modernized look. Our award-winning creative team had the task of putting together a style guide that matched Sea Bags’ branding and identity and helping to give the merchant and stylish, innovative new design.

“Einstein AI”

A new Artificial Intelligence feature to Sea Bags’ site, the “Einstein” integration helps customers find recommended products depending on the page they were on, or what products were bought in the past, among other variables utilizing valuable customer data and insights only available on eCommerce platforms.

Salesforce Commerce Cloud Development

Sea Bags chose Salesforce Commerce Cloud (SFCC) as the home for their new site. They needed a platform that was lower maintenance, more user friendly, and could still fit their business needs in terms of scalability. Salesforce Commerce Cloud provides these, along with an extensive library of cartridges.

Custom Integrations

All of the integrations Sea Bags had come to need had to be ported to SFCC. On their previous Magento instance, they had extensions such as ShipStation’s custom shipping options, Cybersource Credit and PayPal processingTaxJar’s tax automation software, Bronto’s email marketing software and more. 


Successful Magento Migration to Salesforce

Seamlessly, our team was able to migrate all of Sea Bags’ product and customer data over to an entirely new platform, Salesforce Commerce Cloud. While some of the previous extensions did not have Salesforce cartridges, like Bronto’s email marketing software and Sea Bags’ Data Feed integration, Redstage custom made new connectors and ensured Sea Bags still had all their previous features.


Innovative Site Design and Features

Our creative team gave Sea Bags a new, modern-looking website that exemplifies the brand’s values and identity while also delivering new features and experiences to their customer base. With their new “Einstein” AI recommendation engine, customers are recommended perfect upsell products, maximizing average order value and revenue, and giving them more reasons to come back.



Mobile Responsiveness and Increased Performance

Sea Bags’ new website is also performing much better on the new platform. We helped declutter the backend operations by reducing the number of integrations and automated many of their processes as well. This not only speeds up website load times but gives customers better experiences on desktop, tablet, and mobile, leading to more conversions and higher average order value on all mediums. 

Major Growth Post-Launch

Sea Bags is seeing major improvements to most metrics post-launch of the new Salesforce Commerce Cloud site. With new features and a new designalong with a better performing site, many new customers are finding their way to Sea Bags already

“Our volume grew more than expected last year, partially due to the pandemic and the sudden shift to online business. As a result, it was a fortuitous decision that we re-platformed when we did…I don’t think our site would’ve been able to handle the volume of the holidays without our re-platforming.” – Don Oakes, CEO at Sea Bags

  • 53% revenue growth
  • 47% transaction growth
  • 31% more site users
  • 32% faster page load time
  • 20% growth to mobile conversions
  • 57% more mobile transactions

“Redstage’s dedication to doing whatever they had to do to meet our Halloween launch deadline and be ready for the holidays more than anything exemplified their commitment to Sea Bags’ success. From getting more resources on the project to working side by side with Salesforce and the various partners who handled our cartridge implementations, and seeing challenges none of us could have anticipated, we could not have launched without Redstage.”

Don Oakes

CEO, Sea Bags

The Benefits of a Dedicated Partnership

Sea Bags’ new site significantly reduces administrative overhead and helps better leverage time and resources in other areas. The migration helped consolidate integrations, which in turn significantly increases site performance, as shown by page load times. 

  • 53% revenue growth
  • 47% transaction growth
  • 31% more site users
  • 32% faster page load time
  • 20% growth to mobile conversions
  • 57% more mobile transactions

         What’s Next?

Continuously Innovative and Scaling

Sea Bags is continuing to innovate with their customer experience by integrating new technical solutions continuously. Integrations like Yotpo, Amazon Pay, and more of Redstage’s ecosystem of solutions partners. These solutions will help keep Sea Bags’ customer journey fresh and provide unique experiences as the year rolls on.

As they continue to scale rapidly during the current landscape of online business, Redstage will continue to support them both on the back-end in site support and ongoing maintenance, and as a business with continuous strategy and long-term consulting. 


Jura Coffee & Capresso

Jura Coffee & Capresso

The Power of Exponential Growth

As a Redstage Client since 2015, Jura Coffee has seen continuous revenue growth from their DTC eCommerce operations every year since. In 2021, Jura received the AVA Gold Award for Most Innovative Website Element, Jura Live.

Revenue and Transactions Growth

In the month post-launch of the new site, Jura Coffee’s multistore saw huge boosts to their transaction volume, and in-turn their revenue. Compared year over year, Jura Coffee had gained 54% more revenue and 57% more transactions.




Mobile Conversion Rate and Traffic Growth

With their new, mobile responsive design their mobile traffic has increased by over 55%. Their new boost to traffic also converted at a much higher clip, getting a boost of 44% to their conversion rate post-launch.

Site Speed and Performance Growth

After the upgrade from Magento 1 to Magento 2, lowering the number of extensions and upgrading the hosting, the site is overall performing much better than before. Page load time is up to 10% faster, even with traffic and sessions up 10%!

Selected Solutions

Custom Development

Magento Migration

Business Strategy

Creative Design

Security & Maintenance

Project Objectives

In order to build and migrate to a new Magento 2 site build during the pandemic’s unprecedented eCommerce boom, Redstage had to both maintain the current Magento 1 site while working on the goals for the new one.

Magento 1 Site Security and Maintenance

The first objective for Jura Inc. was keeping their increasingly important DTC arm running throughout the project, as well as throughout the pandemic. We had to keep the older site running on Magento 1 while we got to work on the new Magento 2 build.


Creative Design

Our award-winning creative team had the task of putting together a style guide and ensuring the branding of the new site met Jura’s expectations. This included new page layouts, designs, and consistent branding in-line with Jura’s needs.

Business Strategy

Throughout Jura’s decade long partnership with Redstage, we provided guidance on the biggest business challenges and roadblocks they’d face along the way. Staying on the older and outdated platform was a bad idea, so Redstage got to work helping Jura plan their upgrade and everything in between.

Custom Development and Implementation

Crucial to Jura’s online DTC business is their custom virtual 1-on-1 product demo booking service, JURA LIVE.

We built this custom demo booking page in Magento 2 to integrate with their live video chat software, so customers can still get the personalized and hands-on experience with Jura products from home.

Magento 2 Development

With a team of Magento-certified experts working around the clock, and while keeping the old site running, Redstage had to develop a new home for not only Jura Coffee, but Capresso as well. The multistore functionality, along with the flexibility and customization of the platform, made Magento 2 the best choice.

Data Migration and Integration

Every product and line of product data from both the Jura Coffee and Capresso stores had to be migrated over to the new instance. Along with this came their ERP integration, Microsoft Navision, order importing, tracking exporting, a Dotmailer integration, and ensuring everything would transfer over to Magento 2 without a hitch.


Seamless Integration and Migration

All of Jura’s integrations were transferred over, either with upgrades to their software or condensing extensions with Magento 2’s native feature set, seamlessly. Combining the two stores onto one instance sped up maintenance, consolidated data, and improves productivity with its ease of use. Magento 2 is a more reliable, stable, and safer platform than it’s predecessor.



Our Creative Team revamped and refreshed Jura and Capresso’s look with modern new life while keeping the same identity and feel of the coffee giant. Jura loved it, citing “The whole team was very impressed, the aesthetic brought the site into the 21st Century. What was important was looking out for what was best for Jura’s needs, which Redstage always does.” 




With the implementation of Jura LIVE, along with the new out-of-the-box features included with Magento 2, Jura Coffee’s customer experiences had gotten some fine-tuning and their customers are very happy. “Customers love the reworked booking system for Jura Live and have been engaging in the video chat to get demos directly from home much more often,” said Bradley Cooper at Jura Inc. 



Winner of a Gold AVA Digital Award in the Custom Web Elements category, Jura LIVE is Jura Coffee’s live, virtual, 1-on-1 product demo booking service. While unable to experience Jura products in person during the pandemic, Jura Coffee uses this system built directly into Magento to allow customers to experience their products online in a revolutionary new way.

Responsive Layout

In 2021, catering to your mobile buyers is just as important as any other buy demographic. We had to ensure Jura’s new website, along with Capresso and Jura LIVE, had a customer experience on mobile that rivaled that of the desktop experience. Jura’s customer base are verifiably happy with the design, the numbers speak for themselves…



On mobile alone, one-month post-launch Jura Coffee saw 55% more traffic on mobile. It was also higher converting traffic: Jura saw a 44% boost to mobile conversion rate with the new design as well.

Personalized service and 100% access to my PM gives me the peace of mind I am looking for. We were a small company that has grown substantially over the last decade, and a huge factor in our success has been the expansion of our DTC revenue through Redstage has been there with us every step of the way.

Bradley Cooper

eCommerce Manager, Jura Inc.

The Value of Long Term Partnership

2017-2018 Growth (M1)

  • 124% Revenue Growth
  • $2.9M In Additional Revenue
  • 25% Transaction Growth
  • 13% AOV Growth

2019-2020 Growth (M2)

  • 54% Revenue Growth
  • 57% Transaction Growth
  • 55% Mobile Traffic Growth
  • 44% Mobile Conversion Rate Growth
  • 10% Traffic and Session Growth

         What’s Next?

3D Models & Augmented Reality

Jura Inc is already in plans to have Redstage develop 3D models of their products for manipulating and viewing online, like the model shown here. 3D models are already becoming a huge investment in retail and CPG, and with Redstage’s help, Jura wants to get ahead of the pack. Jura Inc. is also working with Redstage to allow customers to place Jura Coffee Machines in their homes and view their size and fit in real-time, in Augmented Reality.


Continuous Support

After launching not only their original Magento 1 site but now also their new and improved Magento 2 site, Jura Coffee will remain a Redstage customer and continue their consistent and sustained eCommerce growth. With continued security support and site maintenance, Jura will always have a partner looking out for them.