Senproco

Senproco

by | Feb 2, 2022

Modernizing B2B eCommerce on BigCommerce

In need of a more modern eCommerce system, Senproco enlisted Redstage to automate their manual systems and supercharge their eCommerce arm, bringing huge boosts to revenue and conversion rate! Learn more below.

Projects Objectives

 

One of the premiere names in animal grooming technology, Senproco wanted to modernize the way they interacted with their customer base, consisting primarily of animal grooming businesses. At the time, a majority of their sales were processed with manual input from their sales team. Senproco saw this as a scalable opportunity and wanted to automate the purchases of their machines, shampoos, and other materials.  

 

What did this transformation entail? A new and improved website design, an integration with a new ERP system, and a wealth of new, customer-centric B2B features to drastically enhance the usability and user experience for the company and its network of clients. 

 

See how we did it…

 

The Solution

Data Driven Design for B2B's

Redstage’s award-winning design team takes data and analytics into account for all their design decisions. The team helped Senproco redesign their site and used primary customer journey data to drive various decisions throughout, from where to place certain buttons, to the colors and layouts of various pages. The new site design has helped Senproco’s conversion rate skyrocket and helped reduce cart abandonment.

Business for the 21st Century

Senproco’s all-new B2B Order Portal allows their customers to purchase their necessary equipment and supplies without the need of a sales representative. The system is directly integrated with their new ERP, Syspro, which helps move data from sales to fulfillment and keeps track of all related analytics. This helps customers get through the buying process faster and easier, while saving the sales reps’ time, allowing them to focus on more strategic customers resulting in increased revenue and profitability.

Elite B2B features for B2B Customers

With niche B2B businesses, it’s essential to provide the customer experience buyers expect and need. With Senproco, Redstage implemented per-store budgets for buyers with multiple stores, where owners can establish minimum and maximum monthly budgets, with notifications when they exceed. The solution also established custom shipping options for large-sized shipments of equipment that need special handling and from various warehouses, allowing the buyer to see shipping costs and information.

Results

 

126%

With the new surge of orders, costs are also down as many manual processes are now automated and streamlined. Thanks to this and many other factors, net revenue is up 126% for Senproco when compared to the previous period.

30%

With the new streamlined buying portal, Senproco’s buyers could now more quickly and easily buy the supplies and equipment they need. Thanks to this, the conversion rate on the site has increased by over 30% post-launch.

15%

With all the new features and integrations, and the influx of new customers, the site’s speed had to stay consistent. In fact. Redstage helped improve site speed by 15%

What’s Next

Continuous Improvements and Optimizations

 

Wanting to stay ahead of the curve on eCommerce technology and features, Senproco plans on implementing additional advanced features & functionality. Some of the upcoming roadmap includes automating equipment subscriptions and leasing, automated address verification, Hubspot integrations, and much more. 

 

Redstage is continuing to support Senproco through an ongoing development and maintenance program. 

Sunshine Metals

Sunshine Metals

by | Jan 18, 2022

A Never-Before-Seen Way to Sell on BigCommerce

In a groundbreaking new way to utilize the BigCommerce platform, Redstage built Sunshine Metals a custom, never-before-seen way of selling custom products to consumers, and they couldn’t be happier.

Projects Objectives

 

Sunshine Metals was executing much of their business through over-the-phone ordering and managing through Excel Spreadsheets. The company came to Redstage with a desire to modernize, converting their current offline buyers to online customers.  

 

The goal? Making the ordering process easier and lowering costs.  

 

The roadblock? How to work with custom orders inside the BigCommerce platform, which do not have an inventory value assigned to them.  

 

 So, Redstage had to get a little creative… 

 

Solution

Creative Design

Our Award-winning Creative Design team took this opportunity to also give the website a fresh, new look and implement many quality changes. These small changes have an impact on conversion rate and cart abandonment, like icons, colors, fonts and more.

Creative, Custom Solutions for Seemingly Impossible Problems

Sunshine Metals ultimately needed a custom connection from the server-to-server cart to their Enterprise Resource Planning (ERP) software, BTS-IT, to allow their customers to order custom cut pieces of metal through an online portal instead of over the phone. Our team of BigCommerce-certified technicians and B2B business experts engineered custom middleware that would provide the required functionality.

BundleB2B and Premium B2B features

Aside from the custom development, Redstage utilized BigCommerce’s extensive B2B features and app functionality to provide an all-around optimized B2B customer experience that businesses need. These include: 

  • Ability to get quotes for products immediately 

  • Gated pricing with logins, allowing quotes and custom pricing to be saved 

  • Acceptance of purchase orders 

  • Advanced shipping options from multiple warehouses with shipping quotes 

Results

 

A Modernized Buying Process

Sunshine Metals’ new B2B buying portal allows customers to place order specifications into the portal and get real-time quotes for custom orders. This saves the end-user/buyer significant time and effort while allowing the sales staff to focus on strategic customers and bringing on new business.

Increased Sales and Fulfillment Efficiency

With a new entirely digital backend and fulfillment process, orders can not only be placed faster but fulfilled faster and with less friction, further saving costs when compared to their manual ordering and fulfilling process. 

What’s Next

Direct-To-Consumer Portal and Support 

 

Sunshine Metals’ current self-service B2B workflow works great for their business clients.  Next, they plan on providing this same custom ordering process directly to consumers. Moving to a direct-to-consumer model will vastly widen their customer base without overloading staff.  

 

Redstage will continue to support Sunshine Metals through an ongoing development and maintenance program.  

The Binding Source

The Binding Source

by | Aug 24, 2020

B2B eCommerce,
Bound For Success

 

Wary of Magento 1’s end of support, The Binding Source knew it was time to migrate to a modern eCommerce solution. We helped them migrate to BigCommerce, integrate a multitude of B2B eCommerce features, and redesign their online store.

BOOK CONSULT

B2B eCommerce,
Bound For Success

Wary of Magento 1’s end of support, The Binding Source knew it was time to migrate to a modern eCommerce solution. We helped them migrate to BigCommerce, integrate a multitude of B2B eCommerce features, and redesign their online store.

BOOK CONSULT

 

The Binding Source is a nationwide distributor of 3M Industrial products, as well as many other major industrial manufacturers. Specializing in adhesives, tapes, velcro-type fasteners, and packaging solutions, The Binding Source has been a leading B2B distributor since 1986.

 

OUR STORY

B2B eCommerce Done Right

From lack of security updates to nonexistent technical support, Magento 1 was no longer a sustainable choice for hosting The Binding Source’s B2B eCommerce arm. When choosing a platform that had the B2B functionality they needed as well as easy maintenance, BigCommerce was the clear choice. BigCommerce’s suite of B2B features, from product filtering to price gatekeeping, is why it is one of the leading B2B eCommerce platforms.

The Challenge

The most important aspect of a Magento 1 migration is typically the data and product information migration. Redstage was tasked with bringing their Magento 1 store onto their new SaaS platform, BigCommerce. Along with this, The Binding Source also needed a handful of B2B eCommerce features to be implemented on their new site. These included product filtering, creating a wishlist, checking order status, accepting purchase orders as forms of payment, customer segmentation, gated B2B pricing, advanced shipping options and many more.

With a plethora of new features, The Binding Source also wanted to take this opportunity to redesign their product pages, category pages, home page, and even their logo to give their customers the user experience they strive to provide. From the site build, to the design, Redstage was ready to show its capabilities to cover every single base of The Binding Source’s project.

The Solution

Redstage was able to successfully migrate all The Binding Source’s eCommerce data, including over 6,000 products, from their original Magento 1 home to their new BigCommerce one successfully. As always, we ensured the site was ADA compliant and met our site performance standards. The most important part of the build was their new B2B eCommerce features. Our Business Analysts combed through The Binding Source’s business step by step, with industry experts who have spent time with B2B manufacturers and distributors throughout their careers.

Knowing exactly what they needed, Redstage got to work implementing each and every feature crucial to delivering the user experience excellence their customers are used to:

From lack of security updates to nonexistent technical support, Magento 1 was no longer a sustainable choice for hosting The Binding Source’s B2B eCommerce arm. When choosing a platform that had the B2B functionality they needed as well as easy maintenance, BigCommerce was the clear choice. BigCommerce’s suite of B2B features, from product filtering to price gatekeeping, is why it is one of the leading B2B eCommerce platforms.

The Challenge

The most important aspect of a Magento 1 migration is typically the data and product information migration. Redstage was tasked with bringing their Magento 1 store onto their new SaaS platform, BigCommerce. Along with this, The Binding Source also needed a handful of B2B eCommerce features to be implemented on their new site. These included product filtering, creating a wishlist, checking order status, accepting purchase orders as forms of payment, customer segmentation, gated B2B pricing, advanced shipping options and many more. With a plethora of new features, The Binding Source also wanted to take this opportunity to redesign their product pages, category pages, home page, and even their logo to give their customers the user experience they strive to provide. From the site build, to the design, Redstage was ready to show its capabilities to cover every single base of The Binding Source’s project.

The Solution

Redstage was able to successfully migrate all The Binding Source’s eCommerce data, including over 6,000 products, from their original Magento 1 home to their new BigCommerce one successfully. As always, we ensured the site was ADA compliant and met our site performance standards. The most important part of the build was their new B2B eCommerce functionalities. Our Business Analysts combed through The Binding Source’s business step by step, with industry experts who have spent time with B2B manufacturers and distributors throughout their careers. Knowing exactly what they needed, Redstage got to work implementing each and every feature crucial to delivering the user experience excellence their customers are used to:

B2B Features For Success

Gated B2B Portal

Ensure only approved merchants can see pricing information and make orders through the online portal with gated restrictions.

Custom Product Filtering

Make sure your customers find exactly what they’re looking for quickly with the custom filters you need on category pages.

Wishlists

Allow your customers to easily come back and complete transactions at a later time by saving items to their wishlists.

Advanced Shipping Options

With integrations to ShipperHQ, give your customers multiple shipping options that fill their needs while also being cost effective.

Order Tracking and Status Checks

Keep your customers up to date on the status of their order, giving them peace of mind with every purchase.

Acceptance of purchase orders

Allow customers to pay for purchases with purchase orders, the most common form of payment for B2Bs.

Customer Segmentation

Provide custom pricing, quantities, and product rules to different customers with customer groups and segmentation.

Minimum Purchase Quantity

Place minimum purchase quantity limits on certain products for certain customer groups.

Storing Payment Info

No need to re-enter payment info every time, store payment info securely on your site to speed up recurring transactions, and promote auto-reordering.

Tax Credit and Exemption Application

Apply for tax credits and exemptions you are eligible for automatically through one of our tax partners, like Avalara.

A Brand New Identity

Our award-winning Creative Team established a style guide for The Binding Source, used as the basis for the redesign of their site. With all the new features, the user interface of the site needed optimization and Redstage’s different teams all work hand in hand to ensure the best results. The entire site got a completely new look, from the category pages to the home page and even a brand new logo. With a new sleek site design, an array of new B2B eCommerce features, and a new SaaS platform to call home, The Binding Source was ready to scale their online business to its full potential.

Learn More

Already an industry-leading force in distribution and armed with the tools to provide excellence in user experience and customer service, the Binding Source is poised for an extremely successful year in B2B eCommerce.

Learn more about how the B2B eCommerce industry is rapidly changing, and why companies are investing more in it here. Get the latest eCommerce news, trends, and tips directly in your inbox by subscribing to our newsletter here, and follow us on Twitter, Linkedin, and Instagram.

Already an industry-leading force in distribution and armed with the tools to provide excellence in user experience and customer service, the Binding Source is poised for an extremely successful year in B2B eCommerce.

Learn more about how the B2B eCommerce industry is rapidly changing, and why companies are investing more in it here. Get the latest eCommerce news, trends, and tips directly in your inbox by subscribing to our newsletter here, and follow us on Twitter, Linkedin, and Instagram.

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