Research & Development:
The innovation team is hard at work, striving to increase the amount of “Accelerators” — home-grown, reusable components that help clients get where they want to go faster at reduced costs. We are in the process of developing a partner portal, as well as additional middleware tools online retailers can use on top of their platforms.
Employee Experience:
We’ve put renewed focus on career development, learning & development skills, and implementing a learning management system to help scale up, train new employees, and grow each team’s capabilities, furthering our mission: To be a world-class B2B agency by cultivating top talent in the industry.
Industry Focus
Our increasing knowledgebase of B2B systems and operations continues to drive the company further into the manufacturing, wholesale, and distribution segments. Additionally, we’re getting more and more attention from the aerospace industry and related government agencies, creating new opportunities in the government sector.
Big Initiatives:
Transformative B2B eCommerce: The dramatic B2B transformation in the market is our top focus, helping companies not only to develop their online presence, but redevelop the teams and skills necessary to go digital. More and more, we’re doing our best to inform B2B business about millennials’ views on B2B ordering, and the new paradigm of customer experience as a whole (Get our free Digital Sales Handbook here).
Magento 1 End of Life: With Magento ending support for the Magento 1 platform in June of 2020, we’ve started a massive awareness initiative to keep retailers informed of the opportunities of migrating to the latest eCommerce platforms and revamp their customer experience. Many retailers don’t understand that moving from Magento 1 to Magento 2 isn’t a simple upgrade, but more of a full-replatforming process. Redstage and our partners are working diligently to inform the market of the impending dangers of migrating too late (Learn more here).
Mobile Optimization Initiative: Redstage continues to lead the way in mobile optimization, working with a community of system integrators and merchants as we expand the initiative around the world. So far, the initiative has increased revenue per visitor by an average of 8.56% for customers who have already made it to the checkout page. With new data coming out each week from a variety of different tests, merchants now have the info they need to justify starting tests of their own. The initiative has already yielded $22 million in additional revenue across all merchants involved in the initiative. As a result of our collaborative work, it’s clearer than ever that these testing methods help merchants to capture more mobile revenue (Learn more here).
Events: We’ve put our heads together and nailed down a list of industry and platform events we’ll be attending and speaking at this year. We hope to see you there!
- Northeast eCommerce Summit (April 3-4; Atlantic City, NJ)
- Design Thinking (April 16-17: Austin, TX)
- Magento Imagine – (May 13-15; Las Vegas, NV)
- Shopify Unite: (June 18-20; Toronto, CAN)
- B2B Online: Digital Marketing Conference for Manufacturers & Distributors (April 29 – May 1; Chicago, IL)
- IRCE – (Jun. 25-26; Chicago, IL)
- BigCommerce: Make It Big (Aug. 6-10; Austin, TX)
As a Final Note…
I’d like to thank all of our clients, partners, and employees for your trust, dedication, and continued support of our vision. Here’s to a wonderful 2019!
