5 Ways M&D Companies Drive Efficiency & eCommerce with Augmented Reality

5 Ways M&D Companies Drive Efficiency & eCommerce with Augmented Reality

With Augmented Reality, manufacturers and distributors can increase:

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  • speed of production by 30%
  • speed and accuracy of maintenance by 34% 
  • speed and efficiency of fulfillment by 25%

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How are manufacturers and distributors dramatically improving efficiency? Augmented Reality applications for eCommerce allow B2Bs to streamline processes and drive incredible value for buyers. Get the full rundown below or watch the second half of our webinar here.

 

The AR Megatrend: Causes & Effects

 

COVID-19 forced a wave of digital transformation across industry sectors, accelerating the 10-year growth previously projected for the eCommerce market. As B2C companies raced to find new at-home buying experiences, B2B companies jumped on the bandwagon. Companies are realizing the dire need for digital technology.

 

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Emphasizing this point, McKinsey’s “B2B Decision Maker Pulse” states your likelihood of being chosen as the primary supplier for a B2B company increases by 100% when you provide an “outstanding digital experience.” Seeking to meet “New Normal” buyer demands, manufacturers and distributors around the world began investing in 10 key areas, namely Augmented Reality.

Here are the top 5 ways M&D companies are using the technology, not only to increase value for buyers but for employees as well.

 

1. AR for Production

 

B2B AR Production

 

For the biggest B2B brands in the country, Augmented Reality is taking the production cycle to the next level. Shipping leader Cerasis determined that factory workers and engineers utilizing augmented reality in production can increase their accuracy and lower mistakes by up to 96%, and complete work up to 30% faster.

AR allows workers to see blueprints in eye view, shortening the time it takes for quality control. Leaving less room for human error and stopping mistakes before they ever happen. Workers can spot and eliminate defects in manufacturing by scanning products or production machinery from the factory floor or remotely.

Global Creative Director here at Redstage, Christopher Yin, had this to say:

 

[su_quote cite=””]“Cut the cost of creating one-off examples for showing customers by utilizing AR. Save money on printing, shipping, and returns while also saving the time wasted waiting for customer approval. Send customers AR [model] links to quickly review and approve orders, netting same-day results, and boosting your bottom line.”[/su_quote]

 

2. AR for Maintenance

 

B2B AR Maintenance

 

Shutting down your entire production line to run maintenance on one of your machines can cause huge delays on the assembly line and in production. Household name General Electric Renewables utilized Augmented Reality in their maintenance processes at a wind turbine production plant.

AR allowed engineers to work on wiring on the turbines with an augmented overlay, helping GE Renewables improve assembly time by 34%. They accomplished this by using AR to overlay correct wiring conditions over the current project. Technicians at GER are also using voice recognition to identify wiring and determine correct placements, limiting mistakes and potentially harmful accidents.

Engineers can scan over machinery using AR and view necessary information directly in their eye view. From last maintenance date to specific areas there may be a malfunction, augmented reality is keeping engineers safely out of harm’s way while also massively reducing maintenance time.

 

3. AR for Planning

 

B2B AR Planning

 

For sellers of large machinery like assembly lines or presses, the best way to ensure you have the space planned out correctly is to see the machine through an augmented reality lens. In a scientific research report titled, Virtual Planning, Control, and Machining for a Modular-Based Automated Factory Operation in an Augmented Reality Environment, researcher Yun Suen Pai and colleagues outline the importance of minimal friction and misplacement between machinery in a large production area.

According to the report, “AR was used to aid the planning process of manufacturing systems with the key advantage of modeling 3D objects in the actual factory. By using AR as a form of user interface, any user will be able to freely manipulate the overall layout design on a table-top, which is extremely user-friendly.”

In other words, place the machine virtually in the space you have for it beforehand, without the hassle of measurements or human error. Plan for your warehouse move or upgrade with AR before you do it, and limit headaches if there is a mishap. Hololens by Microsoft is even allowing remote teams to get a hands-free view of factories and warehouses, giving managers the freedom of focusing on their plans.

 

4. AR for Virtual Product Models

 

AR B2B Model

 

Jon Wade, Head of Augmented Reality and VR at Shopify, shed some light on the thoughts of buyers when viewing products in 3D. He said that “…when visitors viewed a product in AR before making a purchase, they were 65% more likely to complete that purchase.”

We’ve also designed AR experiences that allow DTC appliance companies to show off their appliances, like coffee machines and stoves, to buyers from the comfort of their own home. The same way manufacturers would plan where machinery would go in a large production warehouse or factory, homeowners want to plan where a new stove or coffee machine will go in their kitchen before buying. View a new appliance in 3D, place it on your counter, move it around and make sure your buyers are confident in their purchase to avoid buyer’s remorse and increase satisfaction.

 

Stove Range

We designed this sample model of an AR stove range to show retailers and manufacturers how popular appliances and machinery can be viewed in a home or business setting from anywhere.

📲 Point your smartphone camera at the QR code to try it out, wherever you are!

 

 

This is the same for B2B buyers as well. Whether you’re selling large industrial appliances to restaurant chains or construction equipment to job sites, utilizing 3D models and Augmented reality for your products can give your customers confidence in their purchase. 

 

5. AR for Supply Chain and Logistics

 

B2B AR Logistics Shipping Supply Chain

 

Distribution juggernaut DHL is making a staggering $300 million investment in AR technology, accelerating their investment in AR and other technologies. DHL Supply Chain North America CEO Scott Sureddin said, “This investment is about a holistic view of emerging technologies that enable our customers to achieve their growth and profitability goals… Therefore, it is important that our customers can benefit from our experiences and expertise with a variety of emerging technologies.”

DHL successfully carried out a project testing smart glasses and Augmented Reality in one of their warehouses. The technology was used to implement ‘vision picking’ in warehousing operations. Their staff members were guided through the warehouse by graphics displayed on the smart glass to speed up the picking process and reduce errors. The project resulted in a 25% efficiency increase during the picking process.

 

The Fastest Way to Implement AR

Augmented Reality is growing in adoption from buyers and sellers alike. Don’t fall behind your competition, be the first in your space to implement AR in both your warehouses and online buying portals. Watch this on-demand webinar with our Creative Director Christopher Yin and Shopify’s Head of AR and VR Jon Wade for the full story, on how AR is changing eCommerce in B2C and B2B alike.

 

 

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17 Awesome & Odd Geek Gifts For The Nerd In Your Life

17 Awesome & Odd Geek Gifts For The Nerd In Your Life

With the holidays imminent, shopping is a must, and based on the crazy black Friday estimates, all the trending “cool” stuff is flying off the shelves. However, I must point out that we nerds are a misunderstood people, and where some nerdy gifts are held in high regard, others simply don’t make the cut. In an effort to right this wrong, I sent a mass email to the designers, developers and techno-forward geeks at Redstage asking for suggestions… They delivered. So from the bottom of our hearts, here’s 17 awesome & odd geek gifts for the nerd in your life.


#17 The Star Wars Death Star Tree Topper

No Christmas tree is complete without the paying homage to the doom wrought across the galaxy by the Death Star. Bring some light (side) into your nerd’s home this holiday with a warm reminder of the first blow to the Empire delivered by the Rebel Alliance. This warm, explody ornament will give your nerd a new hope and inspire many happy holidays to come.

#16 The Circuit Board Necktie from Amazon

The ultimate nerd dad gift. It’s also made out of 100% microfiber so he can clean his glasses.
Pressure him into wearing it to the office at least once. We would.

#15 This Really Disturbing “Squirming” USB Tentacle

Seen on LaughingSquid.com
This… thing… is guaranteed to make anyone you give it to really uncomfortable.
Don’t even watch the video. Just skip it…

Who would buy this???

Better yet, buy it for someone at work. Jeff, the weird guy.

Jeff would love this.

#14 Deathwish Coffee & K-Cups

Coffee isn’t exactly nerdy, but with great power comes great responsibility. Death Wish Coffee upholds its title as the world’s strongest coffee on the consumer market, and I personally attest to that statement. Need to write a 20 page project proposal in 1 hour? DONE. Need to network your butt off at an event and completely reverse the effects of jetlag? ALSO DONE! Need to crunch 30 hours of coding into 5 so you can enjoy the holidays? FA-La-La-La-Laaa—La-La-Laa–DONE. This stuff is powerful. Use it wisely.

Do not operate heavy machinery.

#13 Logitech Wireless Bluetooth Ultra-Portable Keyboard

Hear about on Tim Ferris' podcast.

Heard about on Tim Ferris’ podcast.

Finally, a portable keyboard that’s small enough to fit in your bag, wireless, and actually comfortable to use. Find it on Amazon here.

#12 The Five Minute Journal

Heard about on Tim Ferris' Podcast

Heard about on Tim Ferris’ Podcast

The Five Minute Journal is a great way to start every day with optimism by making you focus on the positive things in your life. It comes highly recommended by well known author, entrepreneur and e-marketing wiz Tim Ferris.

#11 A Portrait of Your DNA

Seen on

Seen on DNA11.com

Want a gift that’s both highly intrusive and also incredibly awesome? Say no more! The lab geeks at DNA11 make custom portraits that include a little piece of you or a nerd you love by using your actual DNA. Buying it for someone else? Secretly remove the cotton swab from the company’s special kit and place it into your loved one’s mouth when they’re sleeping. Next send off their DNA to a company you just heard about. What’s the worst that can happen? They might never trust you again, but these posters look really, REALLY awesome.

#10 Tentacle Cupcake Toppers

Seen on Etsy of course...

Seen on Etsy of course…

Apparently this is a trend… Make any dessert creepy and unsettling with these tentacle — I can’t even say it. This is the last time I ask around the office for gift suggestions.

#9 Nano Quadcopter Drone

This little guy is sure to create a little bit of buzz this holiday. Here’s what GeekWrapped.com has to say about it: “This quadcopter is one of the smallest in the world and uses a ton of scientific and engineering marvels to fly. It’s incredibly fast, stable, and agile, offering hours and hours of high-speed fun and mid-air racing around the house.” Create the cutest non-lethal drone army ever by buying 500 of these puppies here.

#8 Aftershokz Bone-Conduction Wireless Headphones

Tired of putting those wireless earbuds in your ear? Wish there was some space-age technology to make your entire skull into a speaker instead? Well now there is with the Aftershokz Trekz Titanium headphones. This headset uses bone-conduction audio to boost your beats from INSIDE your head. Just don’t use them when your boss is calling…

#7 Bookniture

What do you get when you combine strategic innovation, origami, and functional design? Bookniture is redefining furniture for the modern age. These amazingly engineered books unfold into tables, chairs and leg-rests that can hold up to 1000 pounds! Bring one to your next conference or throw a chair-in-a-book in your bag for a place to sit at the park.

#5 The Sphero App-Enabled Robot Ball

Seen on Sphero.com

Seen on Sphero.com

Forget drones and the antiquated radio controlled cars of old, Sphero is here for a new generation of kids and nerds of all ages. This app-enabled robot lets you program and control the Sphero from your smartphone. You can make it change colors, teach it to roll, flip, spin and more! Definitely one of our top picks. We’re not excited to see these rolling around the office at the end of the month…

#5 The AMPware Crank-Charging iPhone Case

17 Incredibly Geeky Gifts for the Nerd in your Life

Seen on AMPware.com

Never run out of phone battery ever again. Never be stranded in an unfamiliar city after a late client meeting or drinks after a tech conference. Here’s a handy dandy way to crank power into your phone from the genius geeks at AMPware.

#4 The MYO Gesture Control Armband Wearable

Seen onMYO.com
Feeling like the Internet of Things hasn’t quite caught up with your lifestyle? Get ready for the next level of nerd-dom with a MYO Gesture Control Armband. Using a variety of gestures based on muscle movement, you can control everything from Netflix, YouTube and Spotify to drones and more!
Buy one or check out the full feature list at MYO.com

#3 The 3Doodler 3D Printing Pen

Seen on Amazon.com

Seen on Amazon.com

The latest explosion of 3D-printed art is changing the way we live, work, and design. Forget the Legos and use this pen to create standing structures from this hand-held 3D-printer pen!

#2 The Cube Portable Color Digitizer

17 Incredibly Geeky Gifts for the Nerd in your Life

Seen on Amazon.com

This insanely cool piece of geek tech lets you scan any color, anywhere and add it to your collection within the CUBE app. Great for designers and creatives of all kinds, with one click, the CUBE automatically captures color data in HEX, RGB, CMYK, LAB, LRV and more for later use.

#1 The Gaderffii

17 Incredibly Geeky Gifts for the Nerd In Your Life

Seen on Amazon.com

A favorite of Star Wars geeks everywhere, you’ll find Gaderffii’s all over
[su_lightbox type=”image” src=”https://redstage.com/wp-content/uploads/2017/12/starwars1.jpg”] Redstage’s Jersey City office[/su_lightbox]. Our developers and sales guys can be seen raising the staffs and yelling a threatening “Olololololol!” battle cry whenever they complete a project or score a goal in foosball. The Gaderffii or “gaffii stick” was the traditional weapon of the Tusken Raiders of Tatooine, adopted by the Rebels and Ewoks alike as a powerful tool and lethal melee weapon. The Gaderffii makes an excellent addition to your nerd’s collection, trophy case, or office cubicle. You can learn more about this weapon’s history on this Wookiepedia page.

[su_lightbox type=”image” src=”https://redstage.com/wp-content/uploads/2017/12/starwars1.jpg”] Redstage’s Jersey City office [/su_lightbox]

What gifts top the list for the geek in your life?
Let us know in the comments below!