by Jose Suarez | Jan 14, 2022
Digital Transformation Done Right
With a newly launched digital back-end admin system on Shopify’s robust B2B platform, Guy Harvey’s inventory and fulfillment processes are faster, more efficient, and more successful than ever before!
Projects Objectives
Guy Harvey needed help keeping track of all of their moving inventory between warehouses, as well as create a more user friendly portal for quickly placing large orders. Utilizing the extreme customizability allowed in Shopify, as well as their increased investment in the B2B uses and technologies of the platform, we helped them build a custom, frictionless home on the juggernaut eCommerce platform.
Already living on an “Out of the Box” version of Shopify, Guy Harvey now has a cleaner and more efficient platform for placing orders. Their sales reps are already loving the new digital platform, making their lives much, much easier.
Built off one of Shopify’s many themes, Redstage customized the site as well designed a new logo, banners, fonts, and colors. We take conversion rate and customer experiences into account to ensure the most successful design.
Like any Redstage client, Guy Harvey’s site has been secured to the maximum potential, ensuring no data breaches. We provide ongoing support to ensure maximum uptime and top-notch performance.
A custom Shopify app for backend processes, Guy Harvey’s team now has a much more organized view of inventory on-hand and in-transit, a previous pain point for them.
Needing to integrate their processes into the new site took some custom work, specifically their SAP ERP solution. Redstage mapped the necessary metafields and removed the need for manual spreadsheets entirely.
From manual spreadsheets and email/phone orders, to a brand new digital B2B buying portal on Shopify. 100s of new orders already placed with easier and faster digital processes.
Going digital made it easier for the team to stay on top of order fulfillment and efficiency, limiting missed ship dates and double orders. Speeding up warehouse processes and raising their bottom line.
With increased web and transaction volume, we also had to ensure the site would perform as good, if not better, than before with new integrations and processes.
Hear what the Guy Harvey team has to say!
We have accounts that prefer to do orders on their own and this system is easy enough for them to do that. This platform is a huge advantage for the sales team and very easy to work with, utilizing the live photos of the items is great. Thanks so much Redstage. Super upgrade for the sales team!
Wilfredo
Very nice upgrade overall. Kudos to Redstage and the team! This new system will save us a ton of manual labor hours both in the office and in the warehouse.Thanks!
Harvey
More Digital Transformation and Support
Guy Harvey’s goal is to continue down the road of Digital Transformation, now focusing on a fully self-serving B2B buying portal for their customers. The team will continue to partner with Redstage long-term, ready to make improvements and optimizations further on their new platform.
by Jose Suarez | Mar 4, 2021
eCommerce Growth Amid a New Landscape
Sea Bags migrated to Salesforce Commerce Cloud, improving site performance, conversion rates, traffic, and revenue growth within three months post-launch!
In the 3 months post-launch of Sea Bags’ new site, they were bringing in more traffic and in-turn saw an increase in revenue. Transactions are up 47% on the new site, and revenue is up 53%.
The new site, given a new mobile-responsive design, is seeing an increase in traffic on both mobile and desktop. 25% more new users visited the site post-launch, with 57% more transactions on mobile devices. Desktop conversion rate is up 16%, and mobile conversions are up 20%.
Sea Bags’ new site has seen significant growth in site performance as well, their pages are loading approximately 35% faster on Salesforce Commerce Cloud down to 2.5 seconds despite now seeing 31% more page views and sessions.
Sea Bags had to scale their business onto a new eCommerce platform, and fast as the busy holiday season approached. We had to migrate Sea Bags off of Magento 2, and build them a new, modern, responsive home on Salesforce Commerce Cloud.
Magento 2 Migration
Sea Bags’ needed to switch to a platform that better suited their business needs. In order to have the site up in time for their busy holiday season, they needed to migrate all their product information, content, data, and extensions very quickly to a new platform that may not have immediately translatable cartridges to fill these gaps.
Creative Design
With a new platform comes an opportunity to give your new site and fresh and modernized look. Our award-winning creative team had the task of putting together a style guide that matched Sea Bags’ branding and identity and helping to give the merchant and stylish, innovative new design.
“Einstein AI”
A new Artificial Intelligence feature to Sea Bags’ site, the “Einstein” integration helps customers find recommended products depending on the page they were on, or what products were bought in the past, among other variables utilizing valuable customer data and insights only available on eCommerce platforms.
Salesforce Commerce Cloud Development
Sea Bags chose Salesforce Commerce Cloud (SFCC) as the home for their new site. They needed a platform that was lower maintenance, more user friendly, and could still fit their business needs in terms of scalability. Salesforce Commerce Cloud provides these, along with an extensive library of cartridges.
Custom Integrations
All of the integrations Sea Bags had come to need had to be ported to SFCC. On their previous Magento instance, they had extensions such as ShipStation’s custom shipping options, Cybersource Credit and PayPal processing, TaxJar’s tax automation software, Bronto’s email marketing software and more.
Successful Magento Migration to Salesforce
Seamlessly, our team was able to migrate all of Sea Bags’ product and customer data over to an entirely new platform, Salesforce Commerce Cloud. While some of the previous extensions did not have Salesforce cartridges, like Bronto’s email marketing software and Sea Bags’ Data Feed integration, Redstage custom made new connectors and ensured Sea Bags still had all their previous features.
Innovative Site Design and Features
Our creative team gave Sea Bags a new, modern-looking website that exemplifies the brand’s values and identity while also delivering new features and experiences to their customer base. With their new “Einstein” AI recommendation engine, customers are recommended perfect upsell products, maximizing average order value and revenue, and giving them more reasons to come back.
Mobile Responsiveness and Increased Performance
Sea Bags’ new website is also performing much better on the new platform. We helped declutter the backend operations by reducing the number of integrations and automated many of their processes as well. This not only speeds up website load times but gives customers better experiences on desktop, tablet, and mobile, leading to more conversions and higher average order value on all mediums.
Sea Bags is seeing major improvements to most metrics post-launch of the new Salesforce Commerce Cloud site. With new features and a new design, along with a better performing site, many new customers are finding their way to Sea Bags already.
“Our volume grew more than expected last year, partially due to the pandemic and the sudden shift to online business. As a result, it was a fortuitous decision that we re-platformed when we did…I don’t think our site would’ve been able to handle the volume of the holidays without our re-platforming.” – Don Oakes, CEO at Sea Bags
- 53% revenue growth
- 47% transaction growth
- 31% more site users
- 32% faster page load time
- 20% growth to mobile conversions
- 57% more mobile transactions
“Redstage’s dedication to doing whatever they had to do to meet our Halloween launch deadline and be ready for the holidays more than anything exemplified their commitment to Sea Bags’ success. From getting more resources on the project to working side by side with Salesforce and the various partners who handled our cartridge implementations, and seeing challenges none of us could have anticipated, we could not have launched without Redstage.”
Don Oakes
CEO, Sea Bags
The Benefits of a Dedicated Partnership
Sea Bags’ new site significantly reduces administrative overhead and helps better leverage time and resources in other areas. The migration helped consolidate integrations, which in turn significantly increases site performance, as shown by page load times.
- 53% revenue growth
- 47% transaction growth
- 31% more site users
- 32% faster page load time
- 20% growth to mobile conversions
- 57% more mobile transactions
Continuously Innovative and Scaling
Sea Bags is continuing to innovate with their customer experience by integrating new technical solutions continuously. Integrations like Yotpo, Amazon Pay, and more of Redstage’s ecosystem of solutions partners. These solutions will help keep Sea Bags’ customer journey fresh and provide unique experiences as the year rolls on.
As they continue to scale rapidly during the current landscape of online business, Redstage will continue to support them both on the back-end in site support and ongoing maintenance, and as a business with continuous strategy and long-term consulting.
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