Case Study

White Mountain Shoes

White Mountain came to Redstage experiencing frequently site outages.  Their technology issues were holding them back and the company had yet to launch their premium brand, Summit, online.

Overview

  • Launched a brand new store (design & development)
  • Started with a 11.15% increase in conversion Q1 2014 vs. Q1 2015
  • 90% increase in revenue during the same quarter!
  • Implemented multiple customizations, theme updates, extensions and enhancements
  • Supported all stores & brands

11.15% increase in conversion Q1 2014 vs Q1 2015

With an 88% increase in orders

90% increase in revenue during the same quarter!

Launched a brand new store (design & development)

Implemented multiple customizations, theme updates, extensions and enhancements

The Story

White Mountain came to Redstage experiencing frequently site outages.

Their technology issues were holding them back and the company had yet to launch their premium brand, Summit, online.

Redstage migrated the site to one of our hosting partners, ZeroLag and audited their code for best practices. Solving the stability issues was the first step to improving online sales.  From stable ground, Redstage was able to design, build and launch their premium brand, summitwhitemountain.com, within their multi-store environment.

All the while, White Mountain worked with our strategy team to implement conversion enhancements across all four of their stores.  Redstage also reworked a few aspects of White Mountain's ERP integration to increase stability and warn of failures.

Client Reaction





Amy Barnes
The White Mountain Footwear Group

"Redstage helped take our 3 brand women’s footwear eCommerce site to the next level, in additional to managing the design and launch of websites for an additional 2 brands.

Anyone who has ever created and managed a website knows that it involves making continuous tweaks and changes. Having a developer who is not only highly knowledgeable but also able to build a professional, efficient and fun working partnership, is invaluable. It’s that kind of relationship that leads to success.

Their knowledge of the Magento platform and the industry as a whole is top notch. Our PM and Account Manager are pleasures to work with; bridging the gap between technical and creative minds with ease, and all the while pushing us to be the best we can be. We look forward to many more years of growing together."