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REDSTAGE CASE STUDY

A 21ST CENTURY LOOK

With a major upgrade in site performance and design, Apricorn is experiencing an enormous conversion rate boost: Up 533% year over year! Redstage’s expertise helped them find exactly what worked for them, and what may work for you.

REDSTAGE CASE STUDY

A 21ST CENTURY LOOK

With a major upgrade in site performance and design, Apricorn is experiencing an enormous conversion rate boost: Up 533% year over year! Redstage’s expertise helped them find exactly what worked for them, and what may work for you.

After realizing that Magento 1’s End of Life was fast approaching, the Apricorn team knew they needed to migrate. However, they also acknowledged a need to upgrade their design in order to remain competitive. Focusing on secure external computer hardware, Apricorn’s original site was very old school and difficult to navigate. The site needed an overhaul from top to bottom including streamlining and optimizing menus, corresponding content pages, and revamping the user experience.

Walter Fiorentini

Creative Director Apricorn

What's it like working with Redstage?

“After talking to a few shops, we hired RedStage to develop, design, build, and launch our ecommerce site. The project launched within the projected time range and within budget. Having contracted a number of website developers within the ad agency space over the past 2 decades, I can tell you that's a rarity. After talking with our IT director, we both agreed that ours was the smoothest site launch that either of us have ever been associated with. We had a number of custom features and functions that we needed to implement which made that even more impressive.”

OUR STORY

21ST CENTURY DESIGN

The idea was simple: using our expertise and experience, Redstage needed to help pull Apricorn’s outdated site into the 21st century. With award-winning creative, data-driven design decisions on each page’s layout, and a development team certified in both Magento and BigCommerce, we got to work!

 

The Challenge

The biggest challenge Apricorn and Redstage faced was content data migration. Due to Apricorn’s customizations on Magento 1 (custom fields used for content pages and product page data), it became difficult to migrate the data to BigCommerce. This was an important aspect of the project, as Apricorn’s thought leadership is instrumental in their business success, and the content pages are where they prove product authority. Using Shogun, we were able to rebuild Apricorn’s product pages and migrate the necessary data quickly and efficiently.

 

The Solution

While this was no easy task, Redstage never stands down from a challenge and pushed through to complete the necessary migration on our clients’ timeline. Thanks to the power of BigCommerce’s out of the box solutions and features, we were able to keep the number of apps to implement down, helping in making the launch one of our smoothest yet!

With Apricorn’s multinational audience, they had a burning need for multi-language and multi-currency options in their new store. Utilizing BigCommerce’s GEO-IP function, we were able to natively implement an automatic IP lookup, crucial in determining shipping rates, currency exchanges, language options, and tax rates.

Our award-winning creative team designed a style guide for the new Apricorn site, a template of fonts, color schemes, and patterns in line with Apricorn’s branding and image. With this, their imagery will be streamlined and their branding will stand out from the competition even further, allowing them to further showcase their thought leadership.

The idea was simple: using our expertise and experience, Redstage needed to help pull Apricorn’s outdated site into the 21st century. With award-winning creative design, data-driven decisions on each page’s layout, and a development team certified by both platforms, we got to work!

 

The Challenge

The biggest challenge Apricorn and Redstage faced during our migration was content data migration. Due to the customization of Magento 1’s platform, and the custom fields used for the content page and product page data, it became difficult to migrate the data onto BigCommerce. This was an important aspect of the project, as Apricorn’s thought leadership is instrumental in their business success, and the content pages are where this lives. Thanks to Shogun, we were able to rebuild Apricorn’s product pages and migrate the necessary data ourselves.

 

The Solution

While this was no easy task (it included a 300-page FAQ board), Redstage never stands down from a challenge and pushed through to complete the necessary migration on our clients’ timeline. Thanks to the power of BigCommerce’s out of the box solutions and features, we were able to keep the number of apps to implement down, helping in making the launch one of our smoothest yet!

With Apricorn’s multinational audience, they had a burning need for multi-language and multi-currency options in their new store. Utilizing BigCommerce’s GEO-IP function, we were able to natively implement an automatic IP lookup, crucial in determining shipping rates, currency exchanges, language options, and tax rates.

Our award-winning creative team designed a style guide for the new Apricorn site, a template of fonts, color schemes, and patterns in line with Apricorn’s branding and image. With this, their imagery will be streamlined and their branding will stand out from the competition even further, allowing them to further showcase their thought leadership.

OVERALL GROWTH: CONVERSIONS

533% Increase in Conversion Rate 

Apricorn gained a 533% increase in their conversion rate for 2020, compared to 2019!

OVERALL GROWTH: REVENUE

30% Increase in Revenue

The newly redesigned and revamped site brought a 30% boost in revenue in 2020, compared to 2019.

OVERALL GROWTH: TRANSACTIONS

24% Increase in Number of Transactions 

Apricorn saw a 24% boost to transaction volume in 2020, compared to 2019.

OVERALL GROWTH: AOV

5% AOV Growth

The new site also helped improve average order value by 5% in 2020, compared to 2019.

Looking to the Future

Here’s What’s Next

With major upgrades made to site performance and design, Apricorn is seeing enormous increases in their conversion rate transactions, and AOV. This proves the theory that their outdated design was holding them back. Redstage’s expertise helped them find exactly what they needed, implementing the project on time and within budget. Moving forward, Apricorn can focus on their industry leading product and thought leadership content. They’re set up for success and we look forward to supporting them as their business begins to scale in the months ahead.

With a major upgrade in site performance and design, Apricorn is seeing enormous boosts to conversions! Proving that the outdated design and clunky, hard to navigate menus were what was holding them back, Redstage’s expertise helped them find exactly what worked for them. Moving forward, Apricorn can focus on their industry leading product and thought leading content as their business begins to scale and grow more and more in the coming years. We look forward to following their successes!

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