Marketing Strategy During COVID-19

Addressing the Marketing Backlog

If you haven’t yet revisited your marketing strategy, get connected with the right tools and mindset. Have you optimized paid search, email marketing, shored up your CRM data or crated better processes for and data management? Are you delivering high quality customer service to your MVP customers or repeat customers?

Mobilize your sales and marketing teams and enable them with the right technology to help them do a week’s work in minutes. When is the best time to set up your drip campaigns, plan out new personalization methods, create an automation strategy, or design up-sell emails? Now, while you still have the time. You might not get a chance like this again.

You probably have a bunch of backlogged items form time you said, “We have these outdated items, but what’s the point of working on them now?” Think about seasonal marketing tasks and new strategies to stay competitive. If you need some guidance, we can help categorize your backlog and conduct an effort/impact review to take these items from idea to execution.

Automate Marketing Now, Save Time Later

Outside of the backlog, there are many enhancements you can use to increase efficiency on the marketing side of your organization. For example, integrating PIM (product information management) software like Jasper can help your team easily manage product descriptions across your stores and third-party marketplaces like Amazon, Walmart (and more) and tailor them all in one place, saving time.

Customer service software like Zendesk can increase customer retention and even if your sales volume is low, help a few customers cross the finish line that wouldn’t have otherwise. You can also use Zendesk to automate and offshore your customer service branch altogether.

Business Intelligence tools like Tableau or Magento BI have powerful analytics and reporting features. Essentially, these tools allow you to track, manage, and manipulate all of your customer and product data in one place. When things get back to full speed, you want to have the proper insight into your business from all angles.