Product Discovery and Advanced Site Search are crucial for making sure your customers can find exactly the products they need, quickly and easily. Typically, B2B products have a lot of specific parameters, (weight, length, height, size, shape, etc.) that make finding the exact product you need difficult, unless you have a sophisticated search engine. Making searches easy by allowing customers to search by these parameters or SKU numbers will limit cart abandonment and bounce rates.
“We’ve seen the conversion rate of users who search be 6-8x that of visitors that don’t use search,” says Redstage Chief Client Officer Adam Morris. “Utilizing search shows intent and having a powerful search is crucial to capturing high-converting customers. If a user can’t find the exact product they’re looking for due to slow, out-of-the-box search engines, you will lose the sale.”
In Google Cloud’s report, Why Search Abandonment is the Metric the Matters, they found that 78% of consumers used the site search on websites they buy from. $300B was lost in the US alone due to users abandoning websites after a bad search experience. These metrics prove that the single most important function on your site is how customers find products. If they cannot, they will look elsewhere. 98% of website admins interviewed in the study said they we confident users could find exactly what they were looking for on their site, yet only 1 in 10 actual buyers interviewed said they found exactly what they were looking for.
Is your on-site search truly up to par? It is absolutely imperative that it is.
Product Information Management Solutions