Despite uncertainty about the market landscape due to COVID-19, US Ecommerce sales rose 25% since the beginning of March. As a result, the pandemic is leading to even more substantial investments in digital infrastructure, with business leaders turning their attention to digital commerce endeavors.
According to McKinsey, “A stronger emphasis on e-commerce and digital channels is crucial, including consideration of the role of direct-to-consumer e-commerce channels. One European retailer built a functioning e-commerce platform in 13 weeks. This speed to market is one reason that digital has become such a crucial component of rapid revenue recovery for brands navigating an economic downturn.”