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The $2T Opportunity: 7 Ways B2Bs Are Investing In Digital During the COVID-19 Crisis

the 2 trillion opportunity: 7 ways b2bs are investing in digital during the covid 19 crisis

Despite uncertainty about the market landscape due to COVID-19, US eCommerce sales rose 25% since the beginning of March. As a result, the pandemic is leading to even more substantial investments in digital infrastructure, with business leaders turning their attention to digital commerce endeavors.

According to McKinsey, “A stronger emphasis on eCommerce and digital channels is crucial, including consideration of the role of direct-to-consumer eCommerce channels. One European retailer built a functioning eCommerce platform in 13 weeks. This speed to market is one reason that digital has become such a crucial component of rapid revenue recovery for brands navigating an economic downturn.”

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