In the world of B2B eCommerce, audiences are busy, and their requirements are specific. The right products need to find their way speedily to carts with no margin for error or ambiguity. The solution? Sophisticated on-site search functionality. A far back as 2014, 60% of B2B buyers said on-site search was one of their top three features, with a further 48% of B2B sellers citing enhanced search as a top technology priority.
This guide will walk you through 10 ways enhanced on-site search can be used to help B2B retailers earn outstanding ROI.
