Case Study – Lawn Mower Tire Store Mobile Optimization
GREENER PASTURES
Redstage conducted a series of A/B tests for Lawn Mower Tire Store across devices, successfully increasing revenue per visitor 25% though our free Mobile Optimization Initiative.
PROOF A/B TESTING GETS THE JOB DONE
Redstage conducted a series of A/B tests for Lawn Mower Tire Store across devices, successfully increasing revenue per visitor 25% though our free Mobile Optimization Initiative.
Since 1994, Lawn Mower Tire Store has dedicated itself to ensuring customer satisfaction and providing high quality tires, wheels, inner tubes, and bearings at competitive prices. Now the company is adapting for the next generation of shoppers.
Digital Marketing Coordinator,
Lawn Mower Tire Store
How did the Mobile Optimization Initiative help your business?
"We were struggling with mobile conversions and the MOI program helped us with the insights and adjustments we needed. This data-driven, forward-thinking program is certainly worth a try."
OUR STORY
Getting A Grip On Mobile
A robust inventory and fast shipping already set Lawn Mower Tire Store apart from their competition, but like most eCommerce merchants, they were looking for ways to increase revenue—specifically with mobile sales.
The Problem
Redstage identified a key issue: on desktop and mobile, the checkout button was only visible to the customer if they scrolled to the very top of the page. They could see that the sites’ Average Order Value (AOV) and other data points compared well with other sites who had seen success with making the checkout button more observable for better conversions.
The Tests
Redstage implemented a “Sticky Cart Header” to test how customers would respond to having the CTA (call to action) visible more often. This included making the cart button more obvious on desktop by moving it to the header, which “sticks” and scrolls with the page. On mobile, they added a second cart button that is always visible on the page once an item is added to the cart.
A robust inventory and fast shipping already set Lawn Mower Tire Store apart from their competition, but like most eCommerce merchants, they were looking for ways to increase revenue—specifically with mobile sales.
The Problem
Redstage identified a key issue: on desktop and mobile, the checkout button was only visible to the customer if they scrolled to the very top of the page. They could see that the sites’ Average Order Value (AOV) and other data points compared well with other sites who had seen success with making the checkout button more observable for better conversions.
The Test
Redstage implemented a “Sticky Cart Header” to test how customers would respond to having the CTA (call to action) visible more often. This included making the cart button more obvious on desktop by moving it to the header, which “sticks” and scrolls with the page. On mobile, they added a second cart button that is always visible on the page once an item is added to the cart.
Test 1: Desktop
Sticky Header
Within the one month testing period, the changes to the header yielded a 24.91% increase in revenue per visitor (RPV) for customers involved in the test.
Test 2: Mobile
Second Cart CTA
Within the same testing period, the changes to the mobile site drove a 7.03% increase in RPV on mobile for customers involved in the test.
Test 1: Desktop
Sticky Header
Within the one month testing period, the changes to the header yielded a 24.91% increase in revenue per visitor (RPV) for customers involved in the test..
Test 2: Mobile
Second Cart CTA
Within the same testing period, the changes to the mobile site drove a 7.03% increase in RPV on mobile for customers involved in the test.
MOVING FORWARD
Here’s What’s Next
Thrilled with these initial results, Lawn Mower Tire Store is now rolling out the experiments site-wide, using the data they gathered to capitalize on their full user base. They’ve implemented a sticky checkout on mobile, and have made the checkout more visible on desktop. With more than 38% of their site traffic coming from desktop and 55% coming from mobile phones, the merchant eagerly anticipates the full impact of the optimization experiments. Join the Mobile Optimization Initiative for free today to see how well you can do!
Thrilled with these initial results, Lawn Mower Tire Store is now rolling out the experiments site-wide, using the data they gathered to capitalize on their full user base. They’ve implemented a sticky checkout on mobile, and have made the checkout more visible on desktop. With more than 38% of their site traffic coming from desktop and 55% coming from mobile phones, the merchant eagerly anticipates the full impact of the optimization experiments. Join the Mobile Optimization Initiative for free today to see how well you can do!
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