The Binding Source

The Binding Source

by | Aug 24, 2020

B2B eCommerce,
Bound For Success

 

Wary of Magento 1’s end of support, The Binding Source knew it was time to migrate to a modern eCommerce solution. We helped them migrate to BigCommerce, integrate a multitude of B2B eCommerce features, and redesign their online store.

BOOK CONSULT

B2B eCommerce,
Bound For Success

Wary of Magento 1’s end of support, The Binding Source knew it was time to migrate to a modern eCommerce solution. We helped them migrate to BigCommerce, integrate a multitude of B2B eCommerce features, and redesign their online store.

BOOK CONSULT

 

The Binding Source is a nationwide distributor of 3M Industrial products, as well as many other major industrial manufacturers. Specializing in adhesives, tapes, velcro-type fasteners, and packaging solutions, The Binding Source has been a leading B2B distributor since 1986.

 

OUR STORY

B2B eCommerce Done Right

From lack of security updates to nonexistent technical support, Magento 1 was no longer a sustainable choice for hosting The Binding Source’s B2B eCommerce arm. When choosing a platform that had the B2B functionality they needed as well as easy maintenance, BigCommerce was the clear choice. BigCommerce’s suite of B2B features, from product filtering to price gatekeeping, is why it is one of the leading B2B eCommerce platforms.

The Challenge

The most important aspect of a Magento 1 migration is typically the data and product information migration. Redstage was tasked with bringing their Magento 1 store onto their new SaaS platform, BigCommerce. Along with this, The Binding Source also needed a handful of B2B eCommerce features to be implemented on their new site. These included product filtering, creating a wishlist, checking order status, accepting purchase orders as forms of payment, customer segmentation, gated B2B pricing, advanced shipping options and many more.

With a plethora of new features, The Binding Source also wanted to take this opportunity to redesign their product pages, category pages, home page, and even their logo to give their customers the user experience they strive to provide. From the site build, to the design, Redstage was ready to show its capabilities to cover every single base of The Binding Source’s project.

The Solution

Redstage was able to successfully migrate all The Binding Source’s eCommerce data, including over 6,000 products, from their original Magento 1 home to their new BigCommerce one successfully. As always, we ensured the site was ADA compliant and met our site performance standards. The most important part of the build was their new B2B eCommerce features. Our Business Analysts combed through The Binding Source’s business step by step, with industry experts who have spent time with B2B manufacturers and distributors throughout their careers.

Knowing exactly what they needed, Redstage got to work implementing each and every feature crucial to delivering the user experience excellence their customers are used to:

From lack of security updates to nonexistent technical support, Magento 1 was no longer a sustainable choice for hosting The Binding Source’s B2B eCommerce arm. When choosing a platform that had the B2B functionality they needed as well as easy maintenance, BigCommerce was the clear choice. BigCommerce’s suite of B2B features, from product filtering to price gatekeeping, is why it is one of the leading B2B eCommerce platforms.

The Challenge

The most important aspect of a Magento 1 migration is typically the data and product information migration. Redstage was tasked with bringing their Magento 1 store onto their new SaaS platform, BigCommerce. Along with this, The Binding Source also needed a handful of B2B eCommerce features to be implemented on their new site. These included product filtering, creating a wishlist, checking order status, accepting purchase orders as forms of payment, customer segmentation, gated B2B pricing, advanced shipping options and many more. With a plethora of new features, The Binding Source also wanted to take this opportunity to redesign their product pages, category pages, home page, and even their logo to give their customers the user experience they strive to provide. From the site build, to the design, Redstage was ready to show its capabilities to cover every single base of The Binding Source’s project.

The Solution

Redstage was able to successfully migrate all The Binding Source’s eCommerce data, including over 6,000 products, from their original Magento 1 home to their new BigCommerce one successfully. As always, we ensured the site was ADA compliant and met our site performance standards. The most important part of the build was their new B2B eCommerce functionalities. Our Business Analysts combed through The Binding Source’s business step by step, with industry experts who have spent time with B2B manufacturers and distributors throughout their careers. Knowing exactly what they needed, Redstage got to work implementing each and every feature crucial to delivering the user experience excellence their customers are used to:

B2B Features For Success

Gated B2B Portal

Ensure only approved merchants can see pricing information and make orders through the online portal with gated restrictions.

Custom Product Filtering

Make sure your customers find exactly what they’re looking for quickly with the custom filters you need on category pages.

Wishlists

Allow your customers to easily come back and complete transactions at a later time by saving items to their wishlists.

Advanced Shipping Options

With integrations to ShipperHQ, give your customers multiple shipping options that fill their needs while also being cost effective.

Order Tracking and Status Checks

Keep your customers up to date on the status of their order, giving them peace of mind with every purchase.

Acceptance of purchase orders

Allow customers to pay for purchases with purchase orders, the most common form of payment for B2Bs.

Customer Segmentation

Provide custom pricing, quantities, and product rules to different customers with customer groups and segmentation.

Minimum Purchase Quantity

Place minimum purchase quantity limits on certain products for certain customer groups.

Storing Payment Info

No need to re-enter payment info every time, store payment info securely on your site to speed up recurring transactions, and promote auto-reordering.

Tax Credit and Exemption Application

Apply for tax credits and exemptions you are eligible for automatically through one of our tax partners, like Avalara.

A Brand New Identity

Our award-winning Creative Team established a style guide for The Binding Source, used as the basis for the redesign of their site. With all the new features, the user interface of the site needed optimization and Redstage’s different teams all work hand in hand to ensure the best results. The entire site got a completely new look, from the category pages to the home page and even a brand new logo. With a new sleek site design, an array of new B2B eCommerce features, and a new SaaS platform to call home, The Binding Source was ready to scale their online business to its full potential.

Learn More

Already an industry-leading force in distribution and armed with the tools to provide excellence in user experience and customer service, the Binding Source is poised for an extremely successful year in B2B eCommerce.

Learn more about how the B2B eCommerce industry is rapidly changing, and why companies are investing more in it here. Get the latest eCommerce news, trends, and tips directly in your inbox by subscribing to our newsletter here, and follow us on Twitter, Linkedin, and Instagram.

Already an industry-leading force in distribution and armed with the tools to provide excellence in user experience and customer service, the Binding Source is poised for an extremely successful year in B2B eCommerce.

Learn more about how the B2B eCommerce industry is rapidly changing, and why companies are investing more in it here. Get the latest eCommerce news, trends, and tips directly in your inbox by subscribing to our newsletter here, and follow us on Twitter, Linkedin, and Instagram.

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Apricorn

Apricorn

by | May 27, 2020

REDSTAGE CASE STUDY

A 21ST CENTURY LOOK

With a major upgrade in site performance and design, Apricorn is experiencing an enormous conversion rate boost: Up 533% year over year! Redstage’s expertise helped them find exactly what worked for them, and what may work for you.

BOOK CONSULT

REDSTAGE CASE STUDY

A 21ST CENTURY LOOK

With a major upgrade in site performance and design, Apricorn is experiencing an enormous conversion rate boost: Up 533% year over year! Redstage’s expertise helped them find exactly what worked for them, and what may work for you.

BOOK CONSULT

After realizing that Magento 1’s End of Life was fast approaching, the Apricorn team knew they needed to migrate. However, they also acknowledged a need to upgrade their design in order to remain competitive. Focusing on secure external computer hardware, Apricorn’s original site was very old school and difficult to navigate. The site needed an overhaul from top to bottom including streamlining and optimizing menus, corresponding content pages, and revamping the user experience.

Walter Fiorentini Creative Director Apricorn

What's it like working with Redstage?

“After talking to a few shops, we hired RedStage to develop, design, build, and launch our eCommerce site. The project launched within the projected time range and within budget. Having contracted a number of website developers within the ad agency space over the past 2 decades, I can tell you that's a rarity. After talking with our IT director, we both agreed that ours was the smoothest site launch that either of us have ever been associated with. We had a number of custom features and functions that we needed to implement which made that even more impressive.”

OUR STORY

21ST CENTURY DESIGN

The idea was simple: using our expertise and experience, Redstage needed to help pull Apricorn’s outdated site into the 21st century. With award-winning creative, data-driven design decisions on each page’s layout, and a development team certified in both Magento and BigCommerce, we got to work!

 

The Challenge

The biggest challenge Apricorn and Redstage faced was content data migration. Due to Apricorn’s customizations on Magento 1 (custom fields used for content pages and product page data), it became difficult to migrate the data to BigCommerce. This was an important aspect of the project, as Apricorn’s thought leadership is instrumental in their business success, and the content pages are where they prove product authority. Using Shogun, we were able to rebuild Apricorn’s product pages and migrate the necessary data quickly and efficiently.

 

The Solution

While this was no easy task, Redstage never stands down from a challenge and pushed through to complete the necessary migration on our clients’ timeline. Thanks to the power of BigCommerce’s out of the box solutions and features, we were able to keep the number of apps to implement down, helping in making the launch one of our smoothest yet!

With Apricorn’s multinational audience, they had a burning need for multi-language and multi-currency options in their new store. Utilizing BigCommerce’s GEO-IP function, we were able to natively implement an automatic IP lookup, crucial in determining shipping rates, currency exchanges, language options, and tax rates.

Our award-winning creative team designed a style guide for the new Apricorn site, a template of fonts, color schemes, and patterns in line with Apricorn’s branding and image. With this, their imagery will be streamlined and their branding will stand out from the competition even further, allowing them to further showcase their thought leadership.

The idea was simple: using our expertise and experience, Redstage needed to help pull Apricorn’s outdated site into the 21st century. With award-winning creative design, data-driven decisions on each page’s layout, and a development team certified by both platforms, we got to work!

 

The Challenge

The biggest challenge Apricorn and Redstage faced during our migration was content data migration. Due to the customization of Magento 1’s platform, and the custom fields used for the content page and product page data, it became difficult to migrate the data onto BigCommerce. This was an important aspect of the project, as Apricorn’s thought leadership is instrumental in their business success, and the content pages are where this lives. Thanks to Shogun, we were able to rebuild Apricorn’s product pages and migrate the necessary data ourselves.

 

The Solution

While this was no easy task (it included a 300-page FAQ board), Redstage never stands down from a challenge and pushed through to complete the necessary migration on our clients’ timeline. Thanks to the power of BigCommerce’s out of the box solutions and features, we were able to keep the number of apps to implement down, helping in making the launch one of our smoothest yet!

With Apricorn’s multinational audience, they had a burning need for multi-language and multi-currency options in their new store. Utilizing BigCommerce’s GEO-IP function, we were able to natively implement an automatic IP lookup, crucial in determining shipping rates, currency exchanges, language options, and tax rates.

Our award-winning creative team designed a style guide for the new Apricorn site, a template of fonts, color schemes, and patterns in line with Apricorn’s branding and image. With this, their imagery will be streamlined and their branding will stand out from the competition even further, allowing them to further showcase their thought leadership.

OVERALL GROWTH: CONVERSIONS

533% Increase in Conversion Rate 

Apricorn gained a 533% increase in their conversion rate for 2020, compared to 2019!

OVERALL GROWTH: REVENUE

30% Increase in Revenue

The newly redesigned and revamped site brought a 30% boost in revenue in 2020, compared to 2019.

OVERALL GROWTH: TRANSACTIONS

24% Increase in Number of Transactions 

Apricorn saw a 24% boost to transaction volume in 2020, compared to 2019.

OVERALL GROWTH: AOV

5% AOV Growth

The new site also helped improve average order value by 5% in 2020, compared to 2019.

Looking to the Future

Here’s What’s Next

With major upgrades made to site performance and design, Apricorn is seeing enormous increases in their conversion rate transactions, and AOV. This proves the theory that their outdated design was holding them back. Redstage’s expertise helped them find exactly what they needed, implementing the project on time and within budget. Moving forward, Apricorn can focus on their industry leading product and thought leadership content. They’re set up for success and we look forward to supporting them as their business begins to scale in the months ahead.

With a major upgrade in site performance and design, Apricorn is seeing enormous boosts to conversions! Proving that the outdated design and clunky, hard to navigate menus were what was holding them back, Redstage’s expertise helped them find exactly what worked for them. Moving forward, Apricorn can focus on their industry leading product and thought leading content as their business begins to scale and grow more and more in the coming years. We look forward to following their successes!

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Zwilling Beauty Group

Zwilling Beauty Group

by | Jan 17, 2020

REDSTAGE CASE STUDY

PRECISION & PERFORMANCE

Redstage and Zwilling Beauty Group (ZBG) partnered to migrate three Magento 1 sites to Magento 2 Commerce Cloud and launched the first-ever stand alone site for Zwilling Beauty. This merge resulted in an 87% increase in overall revenue.

WATCH WEBINAR

REDSTAGE CASE STUDY

PRECISION & PERFORMANCE

Redstage and Zwilling Beauty Group (ZBG) partnered to migrate three Magento 1 sites to Magento 2 Commerce Cloud and launched the first-ever stand alone site for Zwilling Beauty. This merge resulted in an 87% increase in overall revenue.

WATCH WEBINAR

Zwilling Beauty Group is part of the rich, long-standing tradition of Zwilling J.A. Henckels. Trademarked in 1731, Zwilling J.A. Henckels is one of the world’s oldest and most recognizable brands. Zwilling Beauty Group is comprised of three major beauty brands, Zwilling Beauty, Tweezerman, and QVS. ZBG chose Redstage to begin the next chapter, unifying the company’s online properties, and enhancing multi-national eCommerce capabilities for Tweezerman all while building a digital voice for Tweezerman and Zwilling Beauty brands.

Case Study Featured In

digital commerce 360

Patricia Chen Global eCommerce Manager Zwilling Beauty Group

What's it like to work with Redstage?

"Redstage has become an extension of our team. With their support, we were able to launch three new sites in two different countries all within the same month. The team at Redstage worked relentlessly to meet tight deadlines and accommodated our challenging schedules spanning across various time zones. We've already seen positive improvements with our new Magento 2 sites, and we can't wait to see how far we can push our KPIs in the year ahead!"

OUR STORY

Head-to-Toe Essentials

It’s an all too familiar story. An enterprise retailer with multiple sites on various platforms seeking to consolidate its digital infrastructure and propel international growth. The retailer also needed a significant overhaul of its inventory and purchasing options to manage multi-national operations.

On top of these goals, one of ZBG’s brand’s Tweezerman faced additional challenges: Seeking to create a page to streamline the customer experience with their tool sharpening service for certain products and implementing a custom engraving feature, while improving conversions and increasing average order value across the board.

 

The Challenge

The new sites needed to remain independent of one another, but be manageable under a single Magento instance for easy monitoring and management. The new stores also required different inventories,  shipping methods, and multi-currency options.

The ZBG team also noted the importance of keeping the sites’ CX in-tact to avoid alienating customers, requiring custom design work (since Magento 2 themes are quite different from those of Magento 1).

 

The Solution

Choosing Magento Commerce Cloud as the optimal platform for the project, Redstage and ZBG were able to accomplish all of the goals mentioned above and more. The implementations took approximately 10 months to complete, culminating in the course of a few weeks when we launched four new stores:

The U.S.-based website (Tweezerman.com), two Germany-based websites (Tweezerman.de and Zwillingbeauty.com), and the UK-based store (Tweezerman.co.uk). 

It’s an all too familiar story. An enterprise retailer with multiple sites on various platforms seeking to consolidate its digital infrastructure and propel international growth. The retailer also needed a significant overhaul of its inventory and purchasing options to manage multi-national operations.

On top of these goals, one of ZBG’s brand’s Tweezerman faced additional challenges: Seeking to create a page to streamline the customer experience with their tool sharpening service for certain products and implementing a custom engraving feature, while improving conversions and increasing average order value across the board.

 

The Challenge

The new sites needed to remain independent of one another, but be manageable under a single Magento instance for easy monitoring and management. The new stores also required different inventories,  shipping methods, and multi-currency options.

The ZBG team also noted the importance of keeping the sites’ CX in-tact to avoid alienating customers, requiring custom design work (since Magento 2 themes are quite different from those of Magento 1).

 

The Solution

Choosing Magento Commerce Cloud as the optimal platform for the project, Redstage and ZBG were able to accomplish all of the goals mentioned above and more. The implementations took approximately 10 months to complete, culminating in the course of a few weeks when we launched four new stores:

The U.S.-based website (Tweezerman.com), two Germany-based websites (Tweezerman.de and Zwillingbeauty.com), and the UK-based store (Tweezerman.co.uk). 

OVERALL GROWTH: REVENUE

87% Growth in Overall Revenue

The newly launched sites generated an 87% increase in revenue for 2019, compared to 2018.

OVERALL GROWTH: AOV

20% Growth in AOV

The newly launched sites generated an 20% increase in average order value for 2019, compared to 2018.

OVERALL GROWTH: VOLUME

24% Growth in Transaction Volume

The newly launched sites generated a 24% increase in purchases for 2019, compared to 2018.

BLACK FRIDAY BOOM: REVENUE

193% Growth in Black Friday Revenue

The newly launched sites generated a 193% increase in revenue for Black Friday 2019, compared to Black Friday 2018.

BLACK FRIDAY BOOM: VOLUME

190% Growth In Black Friday AOV

The ZBG team experienced a 190% increase in average order value for Black Friday 2019 over Black Friday 2018.

TRAFFIC BOOM: PAGE VIEWS

160% Growth In Page Views

The ZBG team experienced a 160% increase in page views for 2020 over 2019.

TRAFFIC BOOM: MOBILE SESSIONS

58% Growth In Mobile Sessions

The ZBG team experienced a 58% increase in mobile sessions for 2020 over 2019.

A NEW SLATE

Here’s What’s Next

ZBG’s new site designs were updated to reduce friction as much as possible, especially during checkout. The new stores are easy to navigate, order processing is smoother, and there’s less friction across all stages of the customer journey. The centralized infrastructure consolidates maintenance, making upkeep and support much easier than it has ever been between the sites. This was a major focal point for the ZBG team, and they are very happy with the results. Given the incredible short-term results, we anticipate a banner year for the brand’s online sales in 2020.

ZBG’s new site designs were updated to reduce friction as much as possible, especially during checkout. The new stores are easy to navigate, order processing is smoother, and there’s less friction across all stages of the customer journey. The centralized infrastructure consolidates maintenance, making upkeep and support much easier than it has ever been between the sites. This was a major focal point for the ZBG team, and they are very happy with the results. Given the incredible short-term results, we anticipate a banner year for the brand’s online sales in 2020.

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