Jura Coffee

Jura Coffee

by | Mar 14, 2022

A Powerful Partnership with Long-Term Success

Jura Coffee has been a Redstage client since 2015 and has seen consistent upward growth throughout their eCommerce journey. Utilizing the Magento (Adobe Commerce) platform, the Coffee Machine manufacturer is continuing this growth trajectory through innovation, optimization, and the right agency by their side.

A Long-Standing Relationship

 

For the better part of a decade, Jura Coffee and Redstage have been building a partnership driven by results and backed by trust, forging a path to eCommerce growth and success that only a team with deep experience and knowledge in Magento (Adobe Commerce) & eCommerce can provide. After launching their Capresso brand together, Jura continues to see massive success through their eCommerce channels, to the tune of:

50% Revenue Growth in the past year, 65% increase in gross sales, consistent transaction volume and conversion rate growth year over year, and more!

Keep scrolling down to follow the journey from Magento 1 to Magento 2, and onto constant improvements on the underlying platform, Jura is becoming a leading pioneer in eCommerce innovation. 

So, how did they do it?…

A Magento Build and Migration

 

 

 

 

A New Site on a New Platform

Jura Coffee began their eCommerce journey by migrating the company’s original site, as well as their Capresso brand onto Magento 1 together. This transformation gave the Coffee Manufacturing juggernaut:

  • more freedom to scale
  • more customizability to give their customers a tailored experience
  • more flexibility with integrations and technologies

    • to really supercharge their DTC eCommerce arm.

 

 

Scaling with Magento 2

After seeing great success with their Magento 1 eCommerce operations, Jura re-enlisted Redstage to migrate their site from Magento 1 to Magento 2. This included migrating all their data and customers, giving the site a fresh, new, mobile responsive design and installing a wealth of new, custom features to give their customers unique experiences. Ensuring the site was stable, secure, and ready for a new look and feel, we launched in 2020 to more major growth and successes.

Results of the Magento 1 Build

One year post launch, Jura Coffee saw these results from their initial Magento 1 Build:

 

  • 124% Revenue Growth
  • $2.9M in Added Revenue
  • 25% Transaction Volume Growth
  • 13% AOV Growth

 

 

Results of the Magento 2 Migration

Since launching their newly designed and mobile-friendly Magento 2 site, Jura saw even more major growth than ever before:

 

  • 54% Revenue Growth
  • 57% Transaction Growth
  • 55% Mobile Traffic Growth
  • 44% Mobile Conversion Rate Growth

Post Magento 2

 

 

Jura LIVE

 

Jura LIVE is Jura Coffee’s live, virtual, 1-on-1 product demo booking service. Built in 2020, this web element won a Gold AVA Digital Award in the Custom Web Elements category, While unable to experience Jura products in person during the pandemic, Jura Coffee uses this system built directly into Magento to allow customers to experience their products online in a revolutionary new way.

 

 

 

 

 

 

 

 

Demo this interactive 3D model, just like the ones we implemented on Jura’s site.

Augmented Reality and 3D Modeling

 

During the COVID-19 pandemic, Jura Coffee found it difficult to give customers the in-store experience at home. With JURA Live giving customers a way to get demos of machines at home, the Augmented Reality and 3D Model implementation allowed customers further freedom in experiencing Jura’s products online.

 

Being able to see the fit and shape of the machines at home, see dimensions and feature annotations, and move and open the various parts gives customers much more confidence in the products. Product confidence and experience were paramount to Jura Coffee, and this implementation has seen amazing results.

 

 

Help from our Friends at Signifyd!

 

Signifyd protects shopper journeys globally with technology that recognizes the identity and intent behind every payment, restoring trust between merchants and customers.

With our Guarantee Fraud Protection Solution, we are allowing Jura Coffee to fearlessly run their business knowing they have a partner in Signifyd that will help manage their fraud.

 

Approval Rate ~99.3%

Chargeback rate ~0.04%

Hear what the JURA team has to say!

“Personalized service and 100% access to my PM gives me the peace of mind I am looking for. We were a small company that has grown substantially over the last decade, and a huge factor in our success has been the expansion of our DTC revenue through shopjura.com. Redstage has been there with us every step of the way.”

Bradley Cooper

Sr. eCommerce Manager, Jura Inc.

Results

Magento 1 Build

 

Post Magento 1 Build, Jura Coffee saw huge results from the beginning of their eCommerce journey:

 

  • 124% Revenue Growth
  • $2.9M in Added Revenue
  • 25% Transaction Volume Growth
  • 13% AOV Growth

Magento 2 Migration

 

Looking to scale, Jura migrated onto the Magento 2 platform. The new site saw huge growth:

 

  • 54% Revenue Growth
  • 57% Transaction Growth
  • 55% Mobile Traffic Growth
  • 44% Mobile Conversion Rate Growth

Post-M2 Optimizations

 

With constant additions to the site utilizing the Magento 2 platform, like AR, 3D Models, and more, Jura has seen:

 

  • 65% increase in gross sales for AR and 3D enabled product
  • 15% lift in Conversion Rate post-AR implementation
  • 21% boost in Transactions
  • 36% increase in Average Order Value

What’s Next

New Features, Optimizations, and More!

Jura Coffee is continuously pioneering new ways for customers to experience their products online. Stay tuned for more new features to enhance this experience, continuous optimizations and updates to the site, and more from the Jura team as we continue our eCommerce partnership. Check out more from their site here and follow them on social media to stay in the loop!

Jura Coffee & Capresso

Jura Coffee & Capresso

by | Jan 7, 2021

The Power of Exponential Growth

As a Redstage Client since 2015, Jura Coffee has seen continuous revenue growth from their DTC eCommerce operations every year since. In 2021, Jura received the AVA Gold Award for Most Innovative Website Element, Jura Live.

Revenue and Transactions Growth

In the month post-launch of the new site, Jura Coffee’s multistore saw huge boosts to their transaction volume, and in-turn their revenue. Compared year over year, Jura Coffee had gained 54% more revenue and 57% more transactions.

 

 

 

Mobile Conversion Rate and Traffic Growth

With their new, mobile responsive design their mobile traffic has increased by over 55%. Their new boost to traffic also converted at a much higher clip, getting a boost of 44% to their conversion rate post-launch.

Site Speed and Performance Growth

After the upgrade from Magento 1 to Magento 2, lowering the number of extensions and upgrading the hosting, the site is overall performing much better than before. Page load time is up to 10% faster, even with traffic and sessions up 10%!

Selected Solutions

Custom Development

Magento Migration

Business Strategy

Creative Design

Security & Maintenance

Project Objectives

In order to build and migrate to a new Magento 2 site build during the pandemic’s unprecedented eCommerce boom, Redstage had to both maintain the current Magento 1 site while working on the goals for the new one.

Magento 1 Site Security and Maintenance

The first objective for Jura Inc. was keeping their increasingly important DTC arm running throughout the project, as well as throughout the pandemic. We had to keep the older site running on Magento 1 while we got to work on the new Magento 2 build.

 

Creative Design

Our award-winning creative team had the task of putting together a style guide and ensuring the branding of the new site met Jura’s expectations. This included new page layouts, designs, and consistent branding in-line with Jura’s needs.

Business Strategy

Throughout Jura’s decade long partnership with Redstage, we provided guidance on the biggest business challenges and roadblocks they’d face along the way. Staying on the older and outdated platform was a bad idea, so Redstage got to work helping Jura plan their upgrade and everything in between.

Custom Development and Implementation

Crucial to Jura’s online DTC business is their custom virtual 1-on-1 product demo booking service, JURA LIVE.

We built this custom demo booking page in Magento 2 to integrate with their live video chat software, so customers can still get the personalized and hands-on experience with Jura products from home.

Magento 2 Development

With a team of Magento-certified experts working around the clock, and while keeping the old site running, Redstage had to develop a new home for not only Jura Coffee, but Capresso as well. The multistore functionality, along with the flexibility and customization of the platform, made Magento 2 the best choice.

Data Migration and Integration

Every product and line of product data from both the Jura Coffee and Capresso stores had to be migrated over to the new instance. Along with this came their ERP integration, Microsoft Navision, order importing, tracking exporting, a Dotmailer integration, and ensuring everything would transfer over to Magento 2 without a hitch.

1

Seamless Integration and Migration

All of Jura’s integrations were transferred over, either with upgrades to their software or condensing extensions with Magento 2’s native feature set, seamlessly. Combining the two stores onto one instance sped up maintenance, consolidated data, and improves productivity with its ease of use. Magento 2 is a more reliable, stable, and safer platform than it’s predecessor.

2

STUNNING 21ST CENTURY DESIGN

Our Creative Team revamped and refreshed Jura and Capresso’s look with modern new life while keeping the same identity and feel of the coffee giant. Jura loved it, citing “The whole team was very impressed, the aesthetic brought the site into the 21st Century. What was important was looking out for what was best for Jura’s needs, which Redstage always does.” 

 

3

CUSTOMER EXPERIENCE LIKE NO OTHER

With the implementation of Jura LIVE, along with the new out-of-the-box features included with Magento 2, Jura Coffee’s customer experiences had gotten some fine-tuning and their customers are very happy. “Customers love the reworked booking system for Jura Live and have been engaging in the video chat to get demos directly from home much more often,” said Bradley Cooper at Jura Inc. 

Jura LIVE

 

Winner of a Gold AVA Digital Award in the Custom Web Elements category, Jura LIVE is Jura Coffee’s live, virtual, 1-on-1 product demo booking service. While unable to experience Jura products in person during the pandemic, Jura Coffee uses this system built directly into Magento to allow customers to experience their products online in a revolutionary new way.

Responsive Layout

In 2021, catering to your mobile buyers is just as important as any other buy demographic. We had to ensure Jura’s new website, along with Capresso and Jura LIVE, had a customer experience on mobile that rivaled that of the desktop experience. Jura’s customer base are verifiably happy with the design, the numbers speak for themselves…

 

 

On mobile alone, one-month post-launch Jura Coffee saw 55% more traffic on mobile. It was also higher converting traffic: Jura saw a 44% boost to mobile conversion rate with the new design as well.

“Personalized service and 100% access to my PM gives me the peace of mind I am looking for. We were a small company that has grown substantially over the last decade, and a huge factor in our success has been the expansion of our DTC revenue through shopjura.com. Redstage has been there with us every step of the way.”

Bradley Cooper

eCommerce Manager, Jura Inc.

The Value of Long Term Partnership

2017-2018 Growth (M1)

  • 124% Revenue Growth
  • $2.9M In Additional Revenue
  • 25% Transaction Growth
  • 13% AOV Growth

2019-2020 Growth (M2)

  • 54% Revenue Growth
  • 57% Transaction Growth
  • 55% Mobile Traffic Growth
  • 44% Mobile Conversion Rate Growth
  • 10% Traffic and Session Growth

         What’s Next?

3D Models & Augmented Reality

Jura Inc is already in plans to have Redstage develop 3D models of their products for manipulating and viewing online, like the model shown here. 3D models are already becoming a huge investment in retail and CPG, and with Redstage’s help, Jura wants to get ahead of the pack. Jura Inc. is also working with Redstage to allow customers to place Jura Coffee Machines in their homes and view their size and fit in real-time, in Augmented Reality.

 

Continuous Support

After launching not only their original Magento 1 site but now also their new and improved Magento 2 site, Jura Coffee will remain a Redstage customer and continue their consistent and sustained eCommerce growth. With continued security support and site maintenance, Jura will always have a partner looking out for them.

 

Olam Launches 3 B2B eCommerce Marketplaces on Magento 2

Olam Launches 3 B2B eCommerce Marketplaces on Magento 2

by | Nov 12, 2020

DIGITIZING A GLOBAL
FOOD SUPPLIER

Olam International and Redstage collaborated to modernize the global agriculture supplier’s internal and external eCommerce portals, including 3 migrations and many advanced integrations.

LEARN MORE

REDSTAGE CASE STUDY

DIGITIZING A GLOBAL FOOD SUPPLIER

Olam International and Redstage collaborated to modernize the global agriculture supplier’s internal and external eCommerce portals, including 3 migrations and many advanced integrations.

BOOK CONSULT

BACKGROUND

Olam International, one of the leading food and agri-business companies in the world, operates from seed to shelf in 70 countries around the globe and supplying food and industrial raw materials to over 23,000 small businesses worldwide. They are one of the leading distributors of coffee beans, spices, and nuts around the world. Olam chose Redstage to modernize their internal and external eCommerce portals, requiring multiple site builds, data migrations, and several advanced integrations. 

BRIEF

OlamSpecialtyCoffee.com, Olamnuts.com, and OlamSpices.com needed to be migrated from a single Magento instance to 3 individual sites in order to increase operational efficiencies. 

GOALS

Each of the 3 new sites required different modules and extensions to serve industry-specific needs, notably OlamSpecialtyCoffee.com, which required integration with a Commodity Trade and Risk Management Platform.

SOLUTIONS

⦾ Strategy & Consulting
⦾ Magento Development
⦾ UX & Design
⦾ Magento Migrations
⦾ Managed Support
⦾ System Integration

THE CHALLENGE

The key integration was the CTRM, Olam’s custom ERP solution (and the single source of truth for all inventory data) which had to be connected to each of the 3 instances, in addition to individual modules and extensions. These included extensions for shipping, social media, search and more. At the same time, performance and security remained key pillars of the project.

OUR STORY

Digitizing A Global Supplier

OlamSpecialtyCoffee.com, OlamEdibleNuts.com, and OlamSpices.com all had different requirements in their backend, serving different industries and having different modules and extensions needed, and even needing to be regulated and maintained differently.  

As a leading supplier of coffee, nuts, and spices; the Olam team needed separate portals for each of its three websites and to provide massive amounts of buyers around the world the same high standard of customer service.  

This was a job that needed experienced, precise hands for massive data migration, extension building and integrating, and customer experience perfecting. 

OlamSpecialtyCoffee.com, OlamEdibleNuts.com, and OlamSpices.com all had different requirements in their backend, serving different industries and having different modules and extensions needed, and even needing to be regulated and maintained differently.  

As a leading supplier of coffee, nuts, and spices; the Olam team needed separate portals for each of its three websites and to provide massive amounts of buyers around the world the same high standard of customer service.  

This was a job that needed experienced, precise hands for massive data migration, extension building and integrating, and customer experience perfecting. 

AN INDUSTRY FIRST

Olamnuts.com is the first supplier marketplace of its kind to launch in their vertical. As a result, the new site gives significant strategic advantage to Olam now and for the long-term. This is testament to Olam’s dedication and drive to be an industry pioneer.

The Solution

After successfully migrating the massive amounts of data for each site; OlamSpecialtyCoffee.com, OlamEdibleNuts.com, and OlamSpices.com, we got to work on integrating the necessary modules for each one individually. Beginning with the source of truth for all their data, custom ERP solution CTRM, each Magento instance could access the global inventory of spices, nuts and coffee independently of each other. Migration of this data successfully was paramount to the success of this project.

Next, each site had its own list of necessary extensions and integrations. For Olam Specialty Coffee that included Hubspot, MagePlaza, Authorize.net, ShipperHQ and more. For Olam Spices and EdibleNuts, Amasty extensions were needed, as well as customer approval from MagePlaza, among others. With all their custom solutions in place, and their 3 Magento instances separated, all three sites are performing better than they ever have pre-migration.

While data migration and solutions integrations for a global scale company are never a walk in the park, Redstage and Olam worked together to ensure the success of this project.

After successfully migrating the massive amounts of data for each site; OlamSpecialtyCoffee.com, OlamEdibleNuts.com, and OlamSpices.com, we got to work on integrating the necessary modules for each one individually. Beginning with the source of truth for all their data, custom ERP solution CTRM, each Magento instance could access the global inventory of spices, nuts and coffee independently of each other. Migration of this data successfully was paramount to the success of this project.

Next, each site had its own list of necessary extensions and integrations. For Olam Specialty Coffee that included Hubspot, MagePlaza, Authorize.net, ShipperHQ and more. For Olam Spices and EdibleNuts, Amasty extensions were needed, as well as customer approval from MagePlaza, among others. With all their custom solutions in place, and their 3 Magento instances separated, all three sites are performing better than they ever have pre-migration.

Going Beyond Development

As firm believers in the power of partnership, our team met with the Olam’s division in India for knowledge transfers. These strategy sessions included recommendations to improve performance, enhance the eCommerce back end, and build the roadmap for the year ahead. Redstage’s business analysts helped Olam make the necessary changes to their offline infrastructures for continued growth and success. Our award-winning creative team also stepped in to provide guidance along the way.

Tapping into the power of close relationships, the team met with the Olam’s division in India for knowledge transfer sessions. These strategy sessions included ways to improve performance, enhance the eCommerce back end, and build the roadmap for the year ahead.  Redstage’s business analysts helped Olam make the necessary changes to their offline infrastructures for continued growth and success. Our award-winning creative team also stepped in to provide guidance along the way.

RELATED WORK

CUSTOMER SUCCESS STORY

JURA COFFEE

Discover how Redstage helped Jura increase revenue exponentially, growing more than 120% in their first year of partnership.

EXPLORE
The Binding Source

The Binding Source

by | Aug 24, 2020

B2B eCommerce,
Bound For Success

 

Wary of Magento 1’s end of support, The Binding Source knew it was time to migrate to a modern eCommerce solution. We helped them migrate to BigCommerce, integrate a multitude of B2B eCommerce features, and redesign their online store.

BOOK CONSULT

B2B eCommerce,
Bound For Success

Wary of Magento 1’s end of support, The Binding Source knew it was time to migrate to a modern eCommerce solution. We helped them migrate to BigCommerce, integrate a multitude of B2B eCommerce features, and redesign their online store.

BOOK CONSULT

 

The Binding Source is a nationwide distributor of 3M Industrial products, as well as many other major industrial manufacturers. Specializing in adhesives, tapes, velcro-type fasteners, and packaging solutions, The Binding Source has been a leading B2B distributor since 1986.

 

OUR STORY

B2B eCommerce Done Right

From lack of security updates to nonexistent technical support, Magento 1 was no longer a sustainable choice for hosting The Binding Source’s B2B eCommerce arm. When choosing a platform that had the B2B functionality they needed as well as easy maintenance, BigCommerce was the clear choice. BigCommerce’s suite of B2B features, from product filtering to price gatekeeping, is why it is one of the leading B2B eCommerce platforms.

The Challenge

The most important aspect of a Magento 1 migration is typically the data and product information migration. Redstage was tasked with bringing their Magento 1 store onto their new SaaS platform, BigCommerce. Along with this, The Binding Source also needed a handful of B2B eCommerce features to be implemented on their new site. These included product filtering, creating a wishlist, checking order status, accepting purchase orders as forms of payment, customer segmentation, gated B2B pricing, advanced shipping options and many more.

With a plethora of new features, The Binding Source also wanted to take this opportunity to redesign their product pages, category pages, home page, and even their logo to give their customers the user experience they strive to provide. From the site build, to the design, Redstage was ready to show its capabilities to cover every single base of The Binding Source’s project.

The Solution

Redstage was able to successfully migrate all The Binding Source’s eCommerce data, including over 6,000 products, from their original Magento 1 home to their new BigCommerce one successfully. As always, we ensured the site was ADA compliant and met our site performance standards. The most important part of the build was their new B2B eCommerce features. Our Business Analysts combed through The Binding Source’s business step by step, with industry experts who have spent time with B2B manufacturers and distributors throughout their careers.

Knowing exactly what they needed, Redstage got to work implementing each and every feature crucial to delivering the user experience excellence their customers are used to:

From lack of security updates to nonexistent technical support, Magento 1 was no longer a sustainable choice for hosting The Binding Source’s B2B eCommerce arm. When choosing a platform that had the B2B functionality they needed as well as easy maintenance, BigCommerce was the clear choice. BigCommerce’s suite of B2B features, from product filtering to price gatekeeping, is why it is one of the leading B2B eCommerce platforms.

The Challenge

The most important aspect of a Magento 1 migration is typically the data and product information migration. Redstage was tasked with bringing their Magento 1 store onto their new SaaS platform, BigCommerce. Along with this, The Binding Source also needed a handful of B2B eCommerce features to be implemented on their new site. These included product filtering, creating a wishlist, checking order status, accepting purchase orders as forms of payment, customer segmentation, gated B2B pricing, advanced shipping options and many more. With a plethora of new features, The Binding Source also wanted to take this opportunity to redesign their product pages, category pages, home page, and even their logo to give their customers the user experience they strive to provide. From the site build, to the design, Redstage was ready to show its capabilities to cover every single base of The Binding Source’s project.

The Solution

Redstage was able to successfully migrate all The Binding Source’s eCommerce data, including over 6,000 products, from their original Magento 1 home to their new BigCommerce one successfully. As always, we ensured the site was ADA compliant and met our site performance standards. The most important part of the build was their new B2B eCommerce functionalities. Our Business Analysts combed through The Binding Source’s business step by step, with industry experts who have spent time with B2B manufacturers and distributors throughout their careers. Knowing exactly what they needed, Redstage got to work implementing each and every feature crucial to delivering the user experience excellence their customers are used to:

B2B Features For Success

Gated B2B Portal

Ensure only approved merchants can see pricing information and make orders through the online portal with gated restrictions.

Custom Product Filtering

Make sure your customers find exactly what they’re looking for quickly with the custom filters you need on category pages.

Wishlists

Allow your customers to easily come back and complete transactions at a later time by saving items to their wishlists.

Advanced Shipping Options

With integrations to ShipperHQ, give your customers multiple shipping options that fill their needs while also being cost effective.

Order Tracking and Status Checks

Keep your customers up to date on the status of their order, giving them peace of mind with every purchase.

Acceptance of purchase orders

Allow customers to pay for purchases with purchase orders, the most common form of payment for B2Bs.

Customer Segmentation

Provide custom pricing, quantities, and product rules to different customers with customer groups and segmentation.

Minimum Purchase Quantity

Place minimum purchase quantity limits on certain products for certain customer groups.

Storing Payment Info

No need to re-enter payment info every time, store payment info securely on your site to speed up recurring transactions, and promote auto-reordering.

Tax Credit and Exemption Application

Apply for tax credits and exemptions you are eligible for automatically through one of our tax partners, like Avalara.

A Brand New Identity

Our award-winning Creative Team established a style guide for The Binding Source, used as the basis for the redesign of their site. With all the new features, the user interface of the site needed optimization and Redstage’s different teams all work hand in hand to ensure the best results. The entire site got a completely new look, from the category pages to the home page and even a brand new logo. With a new sleek site design, an array of new B2B eCommerce features, and a new SaaS platform to call home, The Binding Source was ready to scale their online business to its full potential.

Learn More

Already an industry-leading force in distribution and armed with the tools to provide excellence in user experience and customer service, the Binding Source is poised for an extremely successful year in B2B eCommerce.

Learn more about how the B2B eCommerce industry is rapidly changing, and why companies are investing more in it here. Get the latest eCommerce news, trends, and tips directly in your inbox by subscribing to our newsletter here, and follow us on Twitter, Linkedin, and Instagram.

Already an industry-leading force in distribution and armed with the tools to provide excellence in user experience and customer service, the Binding Source is poised for an extremely successful year in B2B eCommerce.

Learn more about how the B2B eCommerce industry is rapidly changing, and why companies are investing more in it here. Get the latest eCommerce news, trends, and tips directly in your inbox by subscribing to our newsletter here, and follow us on Twitter, Linkedin, and Instagram.

RELATED WORK

CUSTOMER SUCCESS STORY

JURA COFFEE

Read about how Redstage helped Jura Coffee revamp their web presence and grow at an extraordinary rate.

EXPLORE