Select Page

REPLATFORMING TO LET GROWTH BLOOM

Redstage relaunched Red Dress Boutique’s store on Shopify Plus, creating a truly unique customer experience packed with powerful custom features, setting them on a course for abundant growth.

REPLATFORMING TO LET GROWTH BLOOM

Redstage relaunched Red Dress Boutique’s store on Shopify Plus, creating a truly unique customer experience packed with powerful custom features, setting them on a course for abundant growth.

Red Dress Boutique is a women’s clothing store based in Athens, Georgia. The US retailer offers a wide variety of clothing, footwear, and fashion accessories. The company got a jumpstart on an episode of Shark Tank in 2014 when Mark Cuban invested $600,000 to purchase 15% of the company.

Diana Harbour

Founder and Owner, Red Dress Boutique

How have the results been since replatforming?

"Results have been great! The site is faster and looks a lot better, which is pretty amazing… And it’s showing in sales. We’re already up 34% in March and 23% in April over last year."

OUR STORY

Finding The Perfect Fit

Facing a variety of technology and infrastructure challenges, Red Dress Boutique looked to Redstage to find the right platform for their needs and migrate their existing site.

Facing a variety of technology and infrastructure challenges, Red Dress Boutique looked to Redstage to find the right platform for their needs and migrate their existing site.

Ecommerce Migration

Shopify Plus

Redstage determined that Shopify Plus was undoubtedly the best ecommerce platform for Diana’s store. Moving the site to Shopify Plus would not only better suit the needs of her business, but would save Red Dress Boutique $100,000 annually.

Shopify Plus Development

Custom Features

The Redstage team created several highly custom features from scratch, including Red Dress Boutique’s “Shop-the-Look” one-click checkout bundle. Our team also used the YOTPO API to build Red Dress a powerful customer reviews engine.

Ecommerce Migration

Shopify Plus

Redstage determined that Shopify Plus was undoubtedly the best ecommerce platform for Diana’s store. Moving the site to Shopify Plus would not only better suit the needs of her business, but would save Red Dress Boutique $100,000 annually.

Shopify Plus Development

Custom Features

The Redstage team created several highly custom features from scratch, including Red Dress Boutique’s “Shop-the-Look” one-click checkout bundle. Our team also used the YOTPO API to build Red Dress a powerful customer reviews engine.

RESULTS

A Unique Vision

In addition to saving $100,000 annually by replatforming to Shopify Plus, the Redstage team created an “impossible” Shop-The-Look” feature that allows users to buy all items in an full outfit in one-click. Other custom development work included “About-The-Fit” and “Model Specs” info for a wide range of products. Lastly, Redstage helped the fashion retailer maintain their SEO strength throughout the transition by developing an SEO-friendly color swatch selector that loads individual product pages for each color variant instantly.

Before replatforming, Red Dress’s revenue has stuck a plateau. Since the launch in February of 2018, company revenue has grown at an average rate of +12.5% per month in 2018. Still accelerating growth, Red Dress Boutique has seen close to a 120% increase in sales revenue for August of 2018, compared to the same month in the prior year.

In addition to saving $100,000 annually by replatforming to Shopify Plus, the Redstage team created an “impossible” Shop-The-Look” feature that allows users to buy all items in an full outfit in one-click. Other custom development work included “About-The-Fit” and “Model Specs” info for a wide range of products. Lastly, Redstage helped the fashion retailer maintain their SEO strength throughout the transition by developing an SEO-friendly color swatch selector that loads individual product pages for each color variant instantly.

Before replatforming, Red Dress’s revenue has stuck a plateau. Since the launch in February of 2018, company revenue has grown at an average rate of +12.5% per month in 2018. Still accelerating growth, Red Dress Boutique has seen close to a 120% increase in sales revenue for August of 2018, compared to the same month in the prior year.

RELATED WORK

CUSTOMER SUCCESS STORY

JURA COFFEE

Read about how Redstage helped Jura Coffee revamp their web presence and grow at an extraordinary rate.