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  • 34% increase in conversion rate from same quarter previous year
  • 25% increase in order volume from same quarter previous year
  • Responsive theme
  • Automated related products
Working with Redstage to redesign and build my new website was a pleasure – not only did they hit all my deadlines and create a great working relationship, but the end result was fantastic. I have increased orders and conversion rates, and the improved backend process has cut the administration time of running my business in half.
James, Founder, 1st In Coffee

Located in Marlboro, New Jersey, 1st In Coffee is a trusted coffee machine supplier that guarantees satisfaction! Offering a wide selection of coffee and espresso machines and accessories, 1st In Coffee is one of the premier shops for consumer, high end and professional coffee supplies and equipment.

1st In Coffee came to Redstage with a hand-coded ASP based website looking to upgrade to a much more modern and robust platform with full mobile capabilities.  The platform became unmanageable as new feature enhancements became increasingly costly.

The Solution

Built with a responsive design to make the theme work across desktop, mobile and tablet browsers, the site will re-size and rearrange depending on the viewport that is accessing the site.

Magento Enterprise was selected as the stable platform that has limitless extensibility capability. Having come from a hand-coded site that was very costly to keep up with competitors, Magento Enterprise drastically lowered the total cost of ownership.

1st In Coffee takes advantage of the built in Gift Card functionality in Magento Enterprise, allowing them to offer both fixed price and custom gift certificates to their customers. In Addition, the site was developed to use the built in marketing features in Magento, including automated related products and advanced layered navigation.

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