Each month we feature a new partner on our Blog as part of our Partner of the Month Series. This month, we’re featuring Rejoiner a company who is helping businesses combat cart abandonment one email at a time.
Rejoiner is a 6-person team based in Boston, MA that focuses on solving one very specific (albeit massively important) problem for eCommerce companies: shopping cart abandonment. The company was founded in 2010 and currently serves just over 300 online retailers & eCommerce companies. They have particular strengths in serving consumer electronics, ticketing, automotive & cosmetics companies.
Rejoiner has created a cart abandonment email platform for online retailers that turns abandoned checkout forms into actionable intelligence. The core of the product revolves around tracking cart abandonment in real-time and it helps retailers leverage that data to trigger highly personalized email campaigns to re-engage lost customers.
Rejoiner can tell you where customers drop out of the checkout process, how far they made it on your checkout form, what was in their cart at the time of abandonment & measures your cart abandonment rate by the minute.
Most importantly, Rejoiner can recoup 10-15% of the revenue lost to cart abandonment on a monthly basis. As a secondary benefit, their campaigns yield rich qualitative data from cart abandoners about what caused them to abandon in the first place. Their clients take the feedback from this very important constituency of customers (those that were so close to buying) and they use it to improve their checkout funnels by addressing customer concerns more proactively.
Rejoiner recently collaborated with Redstage to launch a cart abandonment email campaign for Pixi Beauty, a world renowned cosmetics brand. You can download the case study here. The campaign has yielded a 43x ROI for Pixi and continues to “rejoin” 15-20% of cart abandoners on a monthly basis.
To find more information about Rejoiner, visit their website http://rejoiner.com or call 855-473-5646 ext. 1 and a real person will be happy to chat with you about starting a Rejoiner campaign on your site.