Everyone uses Pinterest, and why not? It’s only the third most popular social media site in the world. Online stores have been taking advantage of its popularity by creating Pinterest accounts where customers can make purchases right in the Pinterest app or on the web without visiting the online store.
Pinterest is reportedly responsible for more than 23 percent of web traffic referred by social media sites according to Covestor. Shopify collaborated with Pinterest to gather data about the use of the Pinterest platform. Their research concluded that Pinterest can be a powerful driver of traffic and big ticket sales.
Why is this so?
Some important facts from the data they gathered answers this question.
Pinners are Shoppers: 2 Million people post product pins per day. That means they will buy it or they have intention of returning to buy. Even if they don’t purchase that product, someone else will see the pin and It will spark an interest for them to.
Average spent per order is more than other social sites: Pinterest has a $50 average order value
96% of product users use Pinterest to gather product information, specifically to see what others are posting about a product they may be interested in.
As mentioned before, everyone is using Pinterest: Originally mostly used by women, new data suggests this is no longer the case. Male users have doubled from 2013 to 2014. There are 73 Million Pinterest users monthly which is more than the population of the United Kingdom.
How can you use this information to increase your e-commerce conversion rates?
The majority of business pins saved (2/3rds to be precise) are saved directly from a company’s website. You can add the “Pin It” button to your website to make it fast and simple for visitors to save pins to their Pinterest board directly from your website.
Pay Attention to Pinterest Analytics. This information can be used to determine what drives the most traffic and revenue; this information is helpful to you to provide guidance for your presence on Pinterest and how this results in the ROI.
Check out Shopify’s Ultimate Pinterest guide for your online store for help creating your presence on Pinterest to increase your conversion rates.
Shopify Plus has extremely powerful tools you can use to boost your traffic with social media including advanced tools for Pinterest! As a Shopify Plus Partner, Redstage can help you use these tools to increase your sales.