Each month, we like to feature one of our partners here on our blog. To kick off the New Year, this month we are featuring SmartFocus and their SmartFocus Advisor product.
Global Leader in Real-Time, Personalized Marketing
SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and satisfaction. Our cloud marketing platform helps thousands of marketing organizations drive millions of targeted campaigns and billions of personalized interactions each year, connecting customers via email, mobile, social, web and other channels. For more than a decade, our focus on scalability, reliability, and security has made SmartFocus one of the leading cloud marketing providers worldwide.
With SmartFocus Advisor, companies can deliver the right message in real-time, every time. SmartFocus Advisor enables retailers to create highly personalized recommendations on eCommerce sites and in email marketing. By automatically serving personalized offers to both first-time and repeat visitors, businesses of all sizes can boost conversion, loyalty and revenue. What makes SmartFocus Advisor unique is the patent-pending Suggestion Choreography™ technology, where retailers can include advanced business rules to help them meet business goals such as improving average order values and increasing sales of high-margin products.
Commitment to Magento
As a Magento Gold Solutions Partner, SmartFocus is very active in the Magento community and is the Diamond Sponsor for the 2014 Imagine eCommerce Conference. SmartFocus regularly engages a close partner relationship proudly with RedStage Networks to help marketers achieve success in their digital online marketing and their Magento web store integration with leading customers such as GTR Store and Ghurka. For customers looking to establish a digital marketing strategy or move into a multichannel, personalized approach, SmartFocus offers a range of cloud solutions for marketers.
How One Client Boosted Conversions with SmartFocus
Astley Clarke, luxury jewelry retailer has found true success with SmartFocus Advisor’s behavioral technology to personalize individual shopper experiences to boost on-site conversion rate by 60%.
The Challenge—With online sales rapidly growing, Astley Clarke had two pressing issues around their website that they needed to overcome. Manually merchandising individual product upsells and cross-sells was becoming inefficient, and the business wanted to extend its in-store Personal Shopper experience online by using technology to understand visitor behaviors.
The Solution—Using SmartFocus’ Advisor and its Suggestion Choreography™ technology, Astley Clarke can adapt product recommendations according to the unique browsing behaviors of individual visitors, and remember preferences such as their favorite designers, gemstones and metals – just as an in-store Personal Shopper would. As a result, Astley Clarke saw a 60% increase in on-site conversions and 6% of their online revenue is now generated from personalized product recommendations. Click here to download and view the full case study.
To learn more about SmartFocus, please visit www.smartfocus.com
Click here to request a free SmartFocus Advisor demo.