With Intelligence Events, Google Analytics allows you to quickly view and define big events in your website’s traffic. Pair this service with Custom Alerts which let you receive timely notifications whenever these events occur, and you’ve got a very efficient virtual assistant that’s on the job 24 hours a day 7 days a week.
The Google Analytics blog defined the services as:
Analytics Intelligence: We’re launching the initial phase of an algorithmic driven Intelligence engine to Google Analytics. Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, Intelligence could call out a 300% surge in visits from YouTube referrals last Tuesday or let you know bounce rates of visitors from Virginia dropped by 70% two weeks ago. Instead of you having to monitor reports and comb through data, Analytics Intelligence alerts you to the most significant information to pay attention to, saving you time and surfacing traffic insights that could affect your business. Now, you can spend your time actually taking action, instead of trying to figure out what needs to be done.
Custom Alerts make it possible for you to tell Google Analytics what to watch for. You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email or right in the user interface when the changes actually occur.
In other words, Intelligence Events has two very important functions: it analyzes the data for you and calls your attention to the most relevant ones. Although we haven’t found much information on how the Intelligence Events algorithm works, it’s clear that the system takes a lot of variables into consideration, which really isn’t surprising when you consider that the system was made by Google. What’s more is that the system’s design and user interface, also sticks to what Google does best: simplicity and intuitiveness.
Custom Alerts is also a very useful service. In the age of information, speed and accuracy are everything. Custom Alerts keeps you informed of anomalies in your websites traffic all day, every day. This means that you’ll be able to take quick action whenever you might experience a sharp rise or drop in traffic.
If you use Google Analytics, you should really try giving both Intelligence Events and Custom Alerts a shot!