Magento just took everything to a whole new level with Magento 2.0. Magento 2 offers a superior feature set compared to nearly any other ecommerce platforms but you may ask yourself… What are the real benefits of Magento 2?
Originally, we thought that Magento 2 would simply be a major upgrade from Magento 1, but it’s actually much, much more than that. The file structure, admin panel organization and themeing system are all highly upgraded from the original Magento branch. What we would like to discuss are the major benefits of Magento 2.X and why you should embrace these changes and all of the opportunities for improvement that an upgrade will bring your business. As long time members of the Magento Community, we compiled a list of all the features and changes we love in an attempt to familiarize you with the improvements.
Let’s get started with the basics.
Intuitive Dashboard for User Admin:
The new Magento Admin is intuitive, easy to use, fully mobile responsive and accessible on any device. This update allows you to effortlessly configure your administrative workspace to manage products, process orders, and analyze customer data. You now have the ability to turn on or off any column in your view and drag it into the position of your choosing which allows you to quickly access the information you need when you need it. You can save the specific view and return to it in the future. Multiple admin users can create and edit products without fear of data conflicts. Menu grouping by function- system or e-commerce all modules are more logically organized and user friendly.
Real Time notifications of Updates
Data Grid & Keyword Search:
Combine your use of full text searches with keyword searches and SEO for greater customer satisfaction and greater exposure of your products. Omnichannel capabilities allow you to connect your site to other sites such as Ebay in order to increase the exposure of your products and their sales.
You can reduce optimization time with the drag and drop tool and the new automated sorting tool.
Reporting & Analytics
Built in reporting and support for google analytics and google tag manager.
More Opportunities for Magento Customization & New Speeds
Magento 2 provides more opportunities for customization without changing core site functionality. It organizes everything under the app structure and allows every module to have its very own directory where you can access all Magento templates, layouts, etc. Setting up new products is a breeze with a guided process that allows you to easily configure your product values such as size, color, and price. The new Magento Attributes give you an opportunity to recreate and better your site and gives you the motivation you need to reevaluate your Magento Performance to make it a better experience for your customers.
Other Magento ecommerce features include its partnership with Varnish Cache, a leading http accelerator technology for fast page loads and server loads which are making Magento sites work much faster than in previous versions. The efficient updates have improved query performance and speed dramatically.
Magento 2 has a robust a migration tool to help with the data migration between platforms. This assists with store setup, products, customers, orders, and promo rules, but theme and code customizations which includes 3rd party extensions will not be transferable. This is a very interesting tool that we’re excited to see grow into an even more powerful system.
At Redstage, we always treat new Magento versions with caution and wait patiently while the new version is tested by the real world and the outstanding Magento community of partners and merchants. Magento 2.0 was released in November of 2015 and it’s truly ready to be your ecommerce platform!