Choosing the Right eCommerce Platform
Whether you’re launching your company’s first direct-to-consumer brand or you’re an established player in the eCommerce space seeking new software to scale up, the most important decision you’ll make is choosing the right eCommerce platform.
…But which one should you pick?
Every platform has different bells and whistles, each with different facets and features. Some require customization while others need apps and integrations to get the job done. Some have low up-front costs, but if you’re not careful, total cost of ownership can increase quickly. In a world where eCommerce capabilities determine the future of top brands in retail and manufacturing alike, we aim to make the process as simple as buying a new car online.
Making An Informed Decision
Buying a new car requires certain considerations. For instance, how much will your family (your business) grow in a few years? How important are fuel economy and maintenance (operational costs) to you? Are you more interested in style (design) or comfort (functionality)? In the old days, you might bring your dad to the dealership for an expert opinion and ensure you’re getting the best price. When it comes to choosing eCommerce software, we bring in certified platform consultants with prior experience in your industry to do the same. Here’s how it works…
Our Platform Selection Process
In our formal platform selection process, we evaluate a variety of feature/function criteria relative to four key areas: Initial implementation cost, total cost of ownership, feature fit, and fitment for future state (thinking 3 to 4 years ahead). The outcome of our analysis ensures the eCommerce platform we recommend will be a perfect fit for your business (now and in the future), so you can scale confidently and quickly.
To simplify your big decision, we call to quorum our platform assessment team. This unit is comprised of business analysts, engineers, and industry subject matter experts. We’ll convene with you and your project stakeholders for requirements gathering. It’s important we understand the goals and ambitions of all parties and business units involved. Next, we segment the must-haves from the nice-to-haves. Then we’ll analyze your current state vs. future state.
Once the initial assessment is complete our team examines your potential platform’s “fit” across five categories. To help you understand each area’s importance, we compiled tips from our certified platform consultants below.
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