If you’re a B2B merchant still relying on email, spreadsheets, faxes, pen and paper, and other legacy technologies to run your business, you’re leaving a ton of revenue on the table for your competition to snatch up. The single biggest way to expand your business and scale is by diving into digital transformation or adding an online selling channel.
Keep this number in mind:
When compared to the highest revenue-driving sales models, eCommerce beats out email, online chat, video conferences, and phone calls by a wide margin, according to McKinsey and Company’s research.
ECommerce is driving more revenue, and buyers prefer merchants who sell online through eCommerce.
In the same report, McKinsey found eCommerce was also the single most effective sales channel, beating out even in-person meetings, for the first time ever. The proof is in the pudding, as they say.
With more merchants selling via digital channels this year than any other year in history, the sprint to eCommerce has never been more important or more saturated.
As a merchant jumping into eCommerce and online sales channels for the first time, or if the first time didn’t go as planned, there are a couple of things you need to lock down before you dive straight into eCommerce platforms, integrations, feature sets, and all that other good stuff.
Before picking an eCommerce platform on which to build and hire developers, here are 4 things you need to think about on this journey to set yourself up for success: