Today Redstage launched the agency’s exclusive extension store, featuring 36 free Magento 1 extensions! Click here to visit the extension store and browse our list of available extensions.
“This is just another example of the value clients can expect from Redstage.”Adam Morris, Redstage CEO
“We’ve built dozens of custom extensions over the course of our 10 years in business. As a thank you to everyone who helped us get this far, we thought we’d release a bunch of them for free. This is just another example of the value clients can expect from Redstage.” Adam Morris, Redstage CEO said of the store launch. “This has been a long-time coming,” CMO & Co-Founder Anthony Latona said, “I’m excited for the new offerings we have to share with Redstage’s clients, both present and future. This is just the first step for what’s in store.”
The Magento 1 store includes a variety of useful extensions, helping merchants beef up their UX, supercharge their shipping, make data-driven product recommendations and more to increase sales. The plugins allow customers to shop by brand, write reviews, navigate stores easier, and calculate shipping. Check out the store to learn more!
The store launch comes as Redstage reaches the half-way point of its 10th year in business (and with Magento’s latest announcement about ending Magento 1 support, pegged for June of 2020). Known for world-class competency in Magento development, Redstage also recently launched an experimental mobile conversion optimization study. Learn more about the study and its surprising results here.
This week, Eric Dye of the Entrepreneur Podcast Network interviewed Redstage CEO Adam Morris on the coming B2B eCommerce revolution. In this episode, the pair discuss the latest trends, market news, and strategies for companies who “NEED” to adapt to the new standards of digital commerce. Click play above to listen now or follow the link at the bottom to download the podcast. Happy listening!
Insights included in this entrepreneur interview:
1. “What does the B2B eCommerce market look like and why is B2B super hot right now?”
2.“How is B2B eCommerce different from traditional online retail?”
3.“What are the main roadblocks for companies going digital?”
As a digital entrepreneur, Adam Morris has been working alongside Anthony Latona (Redstage’s CMO) since their university days. The duo co-founded several businesses together over the years, most recently Redstage, which started in 2008. As Morris recalls, “All of our businesses revolved around online commerce, and we’ve had a knack for being ahead of the Internet business curve. Redstage is an eCommerce agency that specializes in web design, development, strategy and support for B2B and B2C clients all over the world. As part of the Fulcrum Family of companies, we have over 700 employees on 5 continents. For the past 10 years we’ve been transforming companies through eCommerce, now focusing primarily on Magento and Shopify. With B2B eCommerce set to explode before the end of the decade, we’re ready to take on the biggest challenges facing the world’s largest companies – especially when it comes to tackling the transition to digital, something we’re quite good at.”
If you enjoyed this podcast, check out this post on MagePlaza about our developers’ biggest “B2B Pet Peeves” (the top 4 signs that a B2B site needs to upgrade).
Hasan Elkomey Takes Helm of Redstage’s Partner Channel
Redstage is pleased to announce the latest addition to our team and new SVP of Strategic Partnerships, Hasan Elkomey. As the former VP of Digital Transformation and Strategy at Damco, Hasan will drive Redstage’s partnership initiatives, leveraging his 15 years of insight to drive growth. Hasan’s experience working with complex organizations will help maximize value for clients as well as industry partners. Furthermore, the new SVP aims to accelerate company revenue by enhancing organizational efficiency and shepherding in the next wave of customer experiences.
Apart from Redstage, Hasan serves on Rutgers University’s board for the Center of Innovation — Design Thinking as the program’s Chairman. Over the years, Hasan has become known as an industry thought leader for his work fostering relationships with some of the world’s most recognized brands. He regularly speaks at digital industry events around the United States.
We’re excited to announce a new partnership with Akeneo, a leading provider of product information management (PIM) software.
Akeneo is a fast-growing software company that offers an open source PIM (Product Information Management) solution that dramatically simplifies catalog management processes. Akeneo PIM makes it is easy for B2B and B2C retailers and brands in any market to collect data from any source, enrich and control the quality of product information, and distribute it to multiple channels such as e-commerce, mobile, print, and points of sale. As Redstage’s latest industry partner, the two companies plan to strategically align initiatives to maximize value for online merchants.
While many eCommerce companies start out managing their product information with spreadsheets, they soon find out this method is unsustainable, but only when it’s too late. When trying to scale, companies find it difficult to properly manage an ocean of spreadsheets across sites, brands and more. This inevitably leads to a perpetuating, toxic cycle of improper product information being shown to customers, leading to a boatload of issues.
Unlike spreadsheets, the Akeneo PIM is custom built for managing product info across websites, eCommerce platforms, print catalogs, points of sale, mobile apps and more. As a result, the companies that switch from spreadsheets to the Akeneo PIM report a 50% increase in productivity, 30% increase in data quality, four times as many conversions, a faster time to market and lastly, lower return rates.
A Strategic Partnership
As a technology-forward eCommerce company, the Redstage team is on a constant search for the latest and best tech to simplify and streamline our clients’ processes. We look forward to working with the Akeneo team and sharing the incredible advantages of their platform with our clients.
The Redstage team is dedicated to delivering high-quality services that exceed our clients’ expectations. As a New York E-Commerce development agency, we’ve always known that we do a great job, but it never hurts to be recognized for your hard work. That is why we’re pleased to announce Redstage was named a leading e-commerce and Shopify developer by Clutch, and one of thetop three Magento developers in New York!
A Leader In New York E-Commerce Development
We’re thrilled to be featured in a top spot across multiple service areas, not to mention the positive feedback we received from our clients in our Clutch profile’s reviews. These clients shared their experiences working with our team, detailing the different Magento development and integration projects we’ve completed for them. Here are some highlights from what they had to say:
“One thing that stood out was how personable they were. They’re very professional. We didn’t experience any issues with communication or workflow.”
“We built a relationship and a bond with them, and the results speak for themselves. They did an exceptional job, and they really do care.”
“I will say that they’re clearly able to manage their client expectations and deliver high-quality work on a consistent basis. Their process is both collaborative and extremely transparent. We’ve appreciated that a lot as their client.”
Thank you to our clients for the candid comments! We are honored to receive this award for our commitment to our services. Our team is looking forward to a continued relationship with Clutch, maintaining our standing as a leading developer, and reading more great reviews!
Who Ranks New York E-Commerce Development?
Clutch is a third-party ratings and reviews platform that connects businesses with the service provider, solution and insights needed to help conquer their challenges. This week, they evaluated New York e-commerce development companies on their market presence, ability to deliver their services, and client references to determine the list of leading firms in the area. You can view Redstage’s latest reviews & ratings here!
Imagine the year is 2020… You awake in your home of the future. The light buzz from your smartwatch pleasantly rouses you from your slumber. You hear the steadily crescendoing notes of your favorite song play through wireless Bluetooth speakers. Morning sun filters into the room as the smartglass on your windows transitions from opaque to clear. As you step out of bed you notice your connected shower is already running, set to the perfect temperature. Meanwhile, your Wi-Fi-enabled coffee machine prepares to brew just in time for your arrival in the kitchen. This is the automated dream of the Internet of Things, and believe it or not, these patterns emulate how B2C companies should be marketing by 2020.
According to Adam Morris, CEO of Redstage, “The most profitable companies in 2020 will be those which seamlessly integrate content, product development and lifestyle marketing into the customer journey — and benefit from the data.” As an IoT enthusiast (already automating his household with Google Home), Morris believes “top brands will meet customer needs almost instantly, anywhere, and make customers view brand interactions as a constant benefit to their lifestyle.” In this world, your coffee would never be too hot, and your shower, never too cold. It combines elements of growth hacking strategies from the world’s most successful marketers to the best “freemium” channel managers. However, there’s one bump in the road to this bright, utopian brand vision… B2C companies are still playing catch-up with today’s technology.
Thinking Ahead: Winners & Losers
As Forbes reported in 2015, “only 10% of companies are using marketing automation.” However, in 2016 marketing automation exploded, rising to 49% of B2C companies on average. Still, we’re not seeing the utopian lifestyle we were promised. Why? Blame the learning curve. Because marketers are
still getting used to the software, the investment has not yet matched the results for many. While millennial companies are diving right in, established giants are taking time because this software is changing centuries-old business models, and mass firings of outmoded workers don’t resound well in the minds of shareholders… At least for now… Regardless, young or old, many companies are still not using automation to its full potential.
As a marketing professional, I recommend taking a look at this list here. These marketing platforms have near-endless integrations with programs most companies already use, and that’s the point: Automate and optimize your existing operations, then innovate, restructure and repeat. One notable member of this list, Magento, contains such immense customization capabilities for B2C and B2B marketers that there are now numerous sites solely dedicated to downloadable integrations for the software.
Preparing for 2020
Companies like Redstage, Zapier, IFTTT (If-This-Than-That) and even freelance developers constantly build new programs and apps to simplify massive processes for businesses. So if you know your company isn’t ready for the next wave, what’s your excuse? It’s time to hop on the innovation train or risk falling behind when 2020 Marketing comes around. And just in case you’re the one writing the budget proposal, start with the bottom line. As CMO.com reports, “77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue.” The recipe works. What’s your excuse?
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