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Partner of the Month – SmartFocus

Each month, we like to feature one of our partners here on our blog. To kick off the New Year, this month we are featuring SmartFocus and their SmartFocus Advisor product. Global Leader in Real-Time, Personalized Marketing SmartFocus delivers real-time, personalized marketing that drives revenue, loyalty and satisfaction. Our cloud marketing platform helps thousands of [...]

By |January 21st, 2014|Marketing, Partner of the Month|0 Comments

11 Tips To Make the Most out of This Holiday Season

With the holidays upon us, here are some helpful tips to help make the most out of this holiday season. Work on implementing some of these tips for an easy way to boost sales and profits. 1. Prepare in advance – you could receive 40-60% more traffic Speak with your hosting company to see if [...]

By |December 5th, 2013|General, Marketing, Misc|0 Comments

Market Research: Online Focus Groups and their Benefits

Let's start with a little background.  Market research is usually divided into two types based on the methodological approach used: qualitative and quantitative research. Both of these approaches have their key advantages and disadvantages. As such, some types of data can be easily obtained from one type, while it may be downright impossible to identify [...]

By |March 1st, 2013|General, Marketing|0 Comments

Google Analytics: Intelligence Events

With Intelligence Events, Google Analytics allows you to quickly view and define big events in your website’s traffic. Pair this service with Custom Alerts which let you receive timely notifications whenever these events occur, and you’ve got a very efficient virtual assistant that’s on the job 24 hours a day 7 days a week. The [...]

By |November 29th, 2012|General, Marketing|0 Comments
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Online Buying Behavior: The Difference between Men and Women

Are Men and Women equals when it comes to shopping? The answer, unsurprisingly, is - definitely not. While much has changed in recent years, there are still some behavioral aspects that set these two genders apart. What this article is primarily tackles though is the difference between online buying behavior between men and women. Despite the [...]

By |July 25th, 2012|General, Marketing|0 Comments

F-commerce: Profitable or a Waste of Time?

Facebook is widely considered as the world’s largest social network, so unless you’ve been living under a rock for the last few years, the company really needs no introduction. However, for the sake of better understanding the importance of the later portions of this article, let’s take a quick look at the company’s profile (forgive [...]

By |May 31st, 2012|General, Marketing|0 Comments

Why It's Time to Get into Mobile Commerce (M-Commerce)

A little backstory... A year or so ago I was telling clients NOT to invest in mobile websites.  Why?  Because there was no ROI in ecommerce from mobile development.  Sure, everyone's been talking about mobile commerce as the greatest thing since sliced bread...for about 5 years now!  That's great and all, but the money just [...]

By |May 1st, 2012|General, Marketing|0 Comments

Google Trusted Stores – Internet Shopping Made Safe

The Internet has long been held as one of the most innovative and influential modes of communication in history. Throughout the years of its existence, it has grown exponentially as a mode of communication, entertainment, and marketplace exchange. In fact, it now connects millions of people every minute of every day in a web of [...]

By |April 23rd, 2012|General, Marketing|0 Comments

Pinterest – A Potential Goldmine for E-commerce

Unless you’ve been living under a rock for the last few years, you have probably already heard about the new sensation that’s been spreading across the internet like wildfire – Pinterest. What is Pinterest? Pinterest is a new social network whose main feature is its ability to act like a digital scrapbook, bulletin board, or [...]

By |April 19th, 2012|General, Marketing|0 Comments

Cross Sell / Up Sell like Amazon, Target, Walmart

Technology advancements have changed the way we manage our "related products" in e-commerce.  Let's take a look at the way that some of the biggest players are maximising conversion rates and increasing total order values through cross selling. Today we're going to look at Customer Behavior Based Cross Selling (I've also seen it called algorithmic [...]

By |March 2nd, 2012|Marketing|0 Comments