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5 Ways to Stop Revenue Leakage and Earn More with Magento 2

5 Ways to Stop Revenue Leakage and Earn More with Magento 2

If you manage one of 5,500+ Magento Enterprise stores, you know what it means to take Ecommerce to the next level. While you may be firing on all cylinders, it’s no secret that every Magento store gets a flat tire once in a while. It’s all part of the journey to exponential growth. Whether your revenue is stagnating between $5M and $10M, or you’ve hit a plateau somewhere between $100M and $1B, we’ve seen all the ‘growing pains’ rapidly scaling companies face. So what can you do?

 

As an online merchant, your future success rests on a key decision: To outsource additional resources and expand your team’s abilities, or to integrate new technology to get things trending upward again. However, there are many factors to consider here, and Ecommerce is never a one-size-fits-all scenario. To help you make the right decision, here are our top 5 recommendations for increasing revenue with Magento.

 

1. Staff Augmentation

staff augmentation can help you climb higher and teach your team along the way.

 

Striking a revenue plateau is a sign you may have outgrown your team. Between fulfillment, account management, marketing, and more, it’s easy to hit capacity on your team’s bandwidth. Enter, an agency partner: your new Ecommerce support arm. Doubling your capabilities with dedicated resources can deliver the bandwidth and platform know-how to start driving stable growth.

 

Even if you’re opting to integrate technology, the best way to capitalize on your investment is to hire a trained expert to teach your team to use it. We’ve sent developers and engineers around the world to train on-site, though some prefer weekly or daily video-chat sessions. Either way, there’s no shame in asking for help, and Magento support is one sure-fire way to boost your bottom line.

 

If you needed to fly your company to a new destination, you’d book tickets on a reputable airline or hire a seasoned pilot. It would be much more costly (and risky) to send your team to flight school. In the same way, it takes more than the average programmer to keep your site secure and reduce the costs of fraud…

 

2. Magento Security

Just as a lighthouse helps ships steer clear of danger, every ecommerce site needs good security software.

 

Just as a lighthouse helps ships stay safe, the right security software can help your site steer clear of danger.

 

In the connected world of commerce, cyber security is a must for any business, from burgeoning B2C brands to long-established B2Bs. With hackers and fraudsters becoming more sophisticated each and every day, online retailers are losing millions. It’s estimated that online payment fraud losses will total $61 billion annually by 2023. But what can Magento merchants do?

 

With the proper security solutions in place, merchants can cash in big rather than letting revenue walk out the door. We’ve found that “fraud prevention systems” for many SMBs consist of a single person who approves or rejects every order on a site — manually… If this sounds like your first line of defense against fraud, it’s more than likely you’re rejecting real orders, approving fraudulent orders, and losing revenue in all directions.

 

On top of these challenges, you’re facing the constant threat of hackers stealing customer and employee information. Once they have it, they’ll use the data to fuel further fraud, causing enough revenue leaks to sink a cruise ship.

 

Luckily, top security and fraud prevention technologies are here to help you face these threats. From falsified “Item not Received” claims to hijacked shipping accounts and even counterfeit paper receipts, Magento partners like Signifyd and Sucuri help monitor customer activity and prevent cyber-crime. With the right tools, you can keep your revenue pipeline from leaking. Shop around for some solutions, plug your revenue leaks, and return to smooth sailing.

 

3. Mobile Optimization

Mobile optimization drives 95 thousand dollar revenue increase for U.S. Mattress company

 

Even leading B2Bs earn 40% of revenue from mobile devices. Guiding this trend are millennials, who now make up more than one-third of all U.S. workers. Combine this with the ease and popularity of shopping on sites like Amazon, and it’s no wonder so many B2B buyers prefer mobile-optimized buying experiences. Over the past two years, we conduced a series of experiments to help merchants maximize revenue from shoppers on different devices. We hypothesized that each device required different tweaks for different kinds of customers.

 

With more than 200 merchants in the testing program to date, it’s clear that customers of all kinds want better mobile experiences. However, the test results show what works for one site may not work for another…

 

Take for example one test, where U.S. Mattress experienced an 8.27% increase in revenue per visitor (RPV) and a 10% conversion rate lift by using a simplified cart header in their mobile checkout. These simple tweaks drove a $95,000 revenue increase for U.S. Mattress, with only 3 months of testing. Other merchants who implemented similar changes saw little change, however. 

 

In the end, every site is different, and every customer is different. You can increase RPV by up to 25% by implementing simple changes (view case study), but you need to run a few tests to find out what works. It’s up to you to start testing, because not doing so only results in lost revenue.

 

4. Business Intelligence

data visualizations from powerful business intelligence tools make actionable business decisions easy.

 

Powerful business intelligence tools make finding actionable data easy.

 

According to the 2018 BI Survey, “58% of enterprise companies say their organizations base at least half of their regular business decisions on gut feelings or experience, rather than data.” If there’s one thing we’ve learned from years conducing mobile optimization tests, it’s that gut feelings and “intuition” are usually wrong. Instead, every merchant needs a way to track, test, and manage their customer data in order to guarantee revenue growth.

 

Magento Business Intelligence is a powerful tool that helps merchants create a one-stop shop for actionable insights on customer data. The platform is covered under a Magento 2 license agreement, but takes a bit of Magento development know-how to set up. If you’re already using Magento and not taking advantage of Magento BI, you’re holding yourself back from success. In a few hours, a good Magento 2 developer can set up your Magento BI Dashboards and get you on your way to discovering new trends in your business.

 

For instance, Magento BI helped one merchant notice that customers referred by their blog delivered strong, consistent long-term spending. The merchant found out that engines and other channels referred customers who spend a decreasing amount over time. Find out what your customers are telling you with the tool you already have! By year 3, top Ecommerce companies generate nearly 60% of revenue from repeat purchases. How are you using your data to ensure success?

 

5. Magento 2 Accelerators

ecommerce accelerator packages make launching a new site faster than ever thought possible.

 

For many merchants, setting up a new store or migrating an old store can be a daunting, time consuming endeavor. However, as a Magento specialized agency, we were able to put our heads together to help B2B and B2C merchants cut time and costs significantly.

 

The engineers and developers at Redstage combined a series of DevOps tools we developed in-house to help B2B companies get up and running on Magento 2 in just 40-60 days. The full toolset is known as B.A.S.E., the B2B Accelerator Suite for Ecommerce. With B.A.S.E., manufacturers and distributors can transform their online businesses by increasing ease-of-use for customers and internal teams across the board.

 

The M2 accelerator is loaded with useful features developed specifically to enhance B2B operations, from sales to logistics. From one-click reordering and advanced order approvals to highly customizable pricing configurations and more, Magento 2 accelerators drive massive value for both customers and businesses by creating a single source of truth for all your customer and product data.

 

If you’re planning to bring your ecommerce ambitions online or migrate from an older platform, accelerators are the best and fastest way to get it done. Work smarter, not harder.

 

 

Final Thoughts:

From strengthening your team to preventing fraud, mastering your data, and even migrating, today’s B2B and B2C Ecommerce companies have a few revenue-boosting tools to take advantage of. The question to ask before embarking on any of these transformation paths is: What’s the right fit for my business?

 

Is it worth more to invest in keeping the revenue my Ecommerce business already generates through Magento security and fraud prevention? Or is it more valuable to expand testing to increase new business? Is it in your best interest to upgrade to a new platform? These are the questions only you can answer, but when you’re ready, we’re here to help! 

Find out what clients are saying about Redstage here.

Redstage Launches 40-Day M2 Accelerator to Help B2B’s Get on Magento 2 Fast

Redstage Launches 40-Day M2 Accelerator to Help B2B’s Get on Magento 2 Fast

JERSEY CITY, NJ – Today Adobe’s Magento-Specialized Ecommerce Partner Redstage announced the launch of our B2B Accelerator, B.A.S.E. The “B2B Accelerator Suite for Ecommerce” helps B2B companies migrate to Magento 2 (Adobe Commerce Cloud) in 40 to 60 days.

Redstage’s Chief Revenue Officer Hasan Elkomey expressed his excitement for the launch. “We were one of the first agencies to publicly warn merchants about Magento 1 End of Life,” Elkomey said, “Now we have the fastest Magento migration solution on the market for B2B companies, who are historically underserved in the ecommerce arena.”

Redstage built the B2B Magento accelerator by combining a series of home-grown solutions developed over a decade of building and migrating Magento sites.

“Our culture of ‘Work smarter, not harder’ was the key that brought the M2 accelerator to life. We’re always compiling reusable components and DevOps tools we develop to better serve our clients.” Adam Morris, Redstage’s Founder and CEO added.

Redstage’s B.A.S.E. accelerator is the most recent in a continuous roll-out of solutions for Magento 1 merchants. Other solutions offered by the agency include a special “Magento Migration Loan” facilitated through Redstage’s partnership with PayPal/Braintree. Both solutions are intended to assist B2B and B2C merchants as Magento 1 End of Life approaches in June of 2020.

The announcement comes shortly after the firm completed replatforming four Magento 1 stores for Zwilling J.A. Henckels to Adobe Commerce Cloud, influencing a 50% increase in overall revenue.

 

About Redstage

Redstage Worldwide LLC is a web development agency specialized in building websites on leading ecommerce platforms. Redstage is an Adobe Commerce Cloud Partner and Magento Enterprise Partner known for B2B ecommerce transformation and their intimate understanding of B2B business operations.

 

 

5 Things You Need to Know About PayPal’s Magento Migration Loan

5 Things You Need to Know About PayPal’s Magento Migration Loan

The clock is ticking and Magento 1’s end of life (end of support) is right around the corner. For over a year, we’ve provided webinars, E-books, and security insights to help ease your migration worries. Now, Redstage teamed up with PayPal to provide access to Magento Migration loans for qualifying merchants.

With a “no merchant left behind” mentality, Redstage and PayPal are committed to making sure all business owners can scale further while fully experiencing the power of Magento 2.  Here are 5 ways to get the best out of your migration experience.

1. Why You Should Migrate

 

Hour glass in rocks for countdown to migrate

 

Magento 1 support ends on June 30, 2020. While it may be difficult for some merchants to say goodbye, more revenue is waiting to be unlocked with Magento 2. On average, a Magento 1 Migration takes 6-10 months to complete and with 7 months until the platform sunsets, merchants are running out of time. More importantly, you’re missing out on additional revenues. Migrating to Magento 2 gives merchants access to a newer and more advanced eCommerce platform that provides security, functionality, and flexibility. Grab our free Magento Migration eBook here, or read on for a quick breakdown:

Security

With good reason, we’ve shared many tips on how to help protect your online store from fraud. End of Life means the end of security, and once June rolls around there will be no more Magento 1 security patches to save you. Hackers have familiarized themselves with the platform and broken extensions make their job easier. In the past year, Magento has released over 10 security patches for M1 (that’s at least 1 a month), and developers have stopped upgrading M1 extensions to focus on M2. These constant breaches leave your store, customers, and your bottom line at risk.

A positive customer experience is measured by many things, most notably how safe your customers feel. 41 percent of consumers switch retailers due to poor personalization and lack of trust. Magento 2 shows merchants are taking security seriously as the platform provides security updates with bug fixes, back-end administration protection, and encryption for credit card information.

Functionality

60% of B2B buyers demand a seamless customer experience and 47% expect traditional retailers to be as agile as Amazon. Magento 2 is committed to delivering a better shopping experience that allows merchants to produce a fast, simple, and frictionless checkout experience across all devices. Page loading and checkout speed have increased by 50 percent and 38 percent respectively, compared to the Magento 1 platform. The Magento 2 migration is the perfect recipe for a successful customer experience.

In a world where responsive design is trying to give customers all the same functionality we have on desktop in mobile, there may be a divergence here where we have to start thinking about different mobile experiences. Customers need to be able to go through the entire journey, from the research perspective to pricing, negotiation, approval, and purchase, ALL through their smartphones. Millennials will switch to your competitor immediately if you can’t give them that entire experience.

Adam Morris, CEO, Redstage.

Flexibility

As our ongoing Mobile Optimization Initiative shows, Magento 2 gives merchants total control over creating a great user experience. The platform includes highly customizable themes and over 2,000 extensions. Your customers are more likely to come back for more if you continue to meet their expectations, so keep impressing them by upgrading your experience on different devices. Customize your theme in a way that highlights your brand and tells your brand’s story, or highlight products and provide a secure checkout all in one place.

38.8% of total Magento Merchants (Community or Enterprise) are still on various versions of M1. By not upgrading, merchants are putting themselves and their customers at risk. Magento 1 sites, among a dwindling community of users, will face a lifetime of declining usability, patchwork fixes, increased upkeep costs, and a higher level of maintenance than if they migrate to a new site or platform.

Aidan Mcknight, Solutions Engineer, Redstage

2. The Migration Loan Explained

 

Upclose shot on open book for loan explanation visual

 

Migrating your website, budgeting for next year, and making sure you meet your end of the year sales goals can be overwhelming. The Magento Migration Loan can ease your worries, especially if you haven’t budgeted for migration.

The loan can help your businesses experience the new and improved advancements of the Magento 2 platform and provide the means to help keep your customers safe. PayPal and Redstage understand that the future of retail is digitally optimized. Online retail sales are expected to reach $735 billion by 2023. However, more than half of today’s retailers do not have access to debt or equity financing to help scale their business.

This migration loan is a first step to bridging the gap in financing solutions for online businesses. To  accomplish your migration with a Magento Migration Loan, you must first apply for the Magento Migration loan here. Loans can range from $5,000-$500,000 with no hidden charges attached2. Upon approval, WebBank will transfer funds to your business’s bank account as fast as the next business day 3.

3. How to Apply and Receive the Credit

 

close up on man filling out application for loan

 

To secure a full credit on the cost of financing your migration, start by applying for the Magento Migration loan by visiting the LoanBuilder application page. If approved, you must follow these three steps to receive the credit4.

  1. Sign a Magento renewal license invoice that shows at least one payment.
  2. Open a PayPal Business Account.
  3. Sign a 3-year processing contract or renewal agreement with Braintree and process with Braintree on your new Magento 2 website for at least 3 months.

Benefits of Braintree

Driving revenue and maximizing business opportunities are crucial in scaling your business. To fully experience the power of Magento, should also be taking advantage of Braintree. The global payment partner is the missing piece you need to combine safe and frictionless customer experience like those seen in our recent tests. Braintree is a payment platform that delivers mobile and web payment systems in a single, seamless integration.

This year, there are approximately 1.92 billion digital buyers out there. That number is expected to almost double by 2021. The smart money is using this time to plan and test new ways to unlock more holiday revenue. The Magento migration loan is your first step to guaranteeing a prosperous future.

Moreover, Braintree offers other ways to drive revenue and maximize business growth overall. The single integration allows you to reach more buyers around the world, reduce checkout friction, increase efficiency, and migrate fraud risks. Remember, a fast, safe, and frictionless checkout experience increases conversion rates.

4. How to Become Eligible

 

Woman with green jacket throwing confetti celebrating becoming eligible for migration loan

 

If you’re operating on the Magento 1 platform and have been in business for at least 9 months, you’re halfway through the eligibility process. Your business must also be located and operated in any of the 50 United States or Washington, D.C. and earning at least, $42,000 in annual revenue. That’s it!

Unfortunately, the M1 end of life comes at a time outside of the normal re-platforming strategy for many clients. When we design and build on the latest technology, we want to amortize the costs for as long as possible and switch only when the pressure from competitors and customers increases. I love that PayPal is helping our clients solve this problem by helping them fund the migration process. This makes the process much easier to handle from a cash flow perspective and allows us to invest in a customer experience that’s outside of the normal cycle.

Adam Morris, CEO, Redstage

Final Thoughts

With roughly 200 days remaining on the Magento 1 End of Life countdown the time for procrastination is over. Each day merchants wait, their revenue, customers, and reputation are at risk. Redstage and PayPal are committed to helping businesses grow and thrive, showing merchants how to unlock the revenue they deserve and build positive customer experiences. In the name of a prosperous and profitable 2020, revitalize your brand, enhance your customer experience, check your eligibility, and apply now for a chance to enjoy a fully credited migration loan from PayPal.

If you work for in B2B, click here to learn how you can migrate to Magento 2 in just 40 days!

 

 

Disclosures
1 The lender for the LoanBuilder Loan is WebBank, Member FDIC. This is an invitation to apply and not an offer or commitment to provide capital. Applicants must satisfy certain requirements to be eligible. WebBank is not affiliated with the offer to receive a full credit on the cost of financing and the credit is not part of your credit agreement with WebBank.
2 In addition to the fixed fee (Total Interest Charge) for the loan, the only other cost is a $20 Returned Item Fee that is only assessed if a payment is returned.
3 The lender transfers funds to your business’s bank account as fast as the next business day if the lender has received the documents the lender asked for and approved the loan by 5:00 p.m. Eastern Time, Monday through Friday (excluding bank holidays).
4 Merchants will receive the full credit from PayPal within 6-8 weeks of having fulfilled all three migration requirements. Merchant may be contacted by a Braintree Enterprise Sales Representative to receive more information about creating a merchant account with Braintree.
How To Unlock More Mobile Holiday Revenue

How To Unlock More Mobile Holiday Revenue

No matter what, customers are always right. Today, they have more power than ever before. As you are well aware, it’s much more likely that your online customers interact with your website via smartphone than desktop. Therefore, their experiences need to be personalized, fast, efficient, and tailored for specific devices. If not, they’ll bounce to the next competitor for a better experience.

Statistics show that 40 percent of users will switch to your competitors after a bad mobile experience. A risk ALL merchants should avoid, especially with the stark rise in mobile sales. In fact, analysts predict that by 2020, 44.7 percent of all retail eCommerce sales will be generated through mobile devices.

Remember, your customers won’t stand for mediocre customer experiences. Your only job is to push them through the checkout in the most frictionless (and secure) manner possible.The digital experience should always mimic the desktop. A business buyer wants to be able to access or check inventory the same way during a commute or at an office computer. According to a 2018 Cyber Week report by Invesp, 32% of consumers changed their mind about making a purchase on mobile, abandoning carts packed with unsold products or sercives. It’s time for a change.

Why 2018’s mobile experiences left money on the table.

Last year, Black Friday’s sales turnout beat expectations by more than 10 percent. However, while many attempted to manage an anticipated mobile surge, conversion rates on the “favorite” shopping device came in dead last during Cyber Week. In the end, over $6.2 billion was spent online from Thanksgiving to the end of Cyber Monday. Mobile orders only accounted for 45% of sales. When you consider that mobile’s share of traffic was 62%, that’s a pretty weak conversion rate.

 In a world where responsive design is trying to give [customers] all the same functionality we have on desktop in mobile, there may be a divergence here where we have to start thinking about different mobile-first customer experiences. 

– Adam Morris, CEO, Redstage

Merchants and B2B companies who don’t start thinking with a “mobile-first customer experience” mentality will be left behind. Of course, it’s ideal to know and understand the buying habits of each customer, but tricky to do without the right technology. Thankfully, free data-driven A/B testing provided by the Mobile Optimization Initiative can help you overcome these barriers. Your customers aren’t going to wait for better mobile experiences, so why should you? Customers want to “click and go.” Lucky for you, implementing optimization is not only easy but the best option for B2B companies and retailers. B2B companies have a more complicated sales funnel that tends to increase aggravation and cart abandoment by 26%.  With the Mobile Optimization Initiative, merchants can increase completed purchases dramatically by improving customers’ mobile experience with simple tweaks. Here’s how it works.

The Mobile Optimization Initiative is the ultimate holiday tool!

Last year, we published several articles about mobile optimization to help merchants close the “mobile revenue gap” by optimizing checkout experiences. With some of the tests we’ve run, retailers can cut mobile cart abandonment in half or more on certain devices.

Optimizing your customer experience thorough data-driven optimization allows you to discover small tweaks that ensure you’re capturing as many sales as possible from the growing pool of mobile buyers.

– Benjamin Shapiro, Solutions Engineer, Redstage

Those who join the MOI program with Redstage will receive a free checkout funnel assessment, custom test design, experiment implementation, and professional services during the active program. The goal of our global initiative is to help merchants get more revenue from mobile. In turn for the free services, we gather anonymized data about customer habits to create a knowledge-base for best practices in mobile. Learn more about our community proven experiments and sign up here. As the results show, it’s well worth it.

With the current data collection and analysis tools available, we no longer have to speculate on where to put efforts to improve your site. The data is the guide in both where to focus your efforts, and where to expand after experimenting. Smart A/B testing based on data-driven analysis gives you insights that lead to successful, simple changes that can have a big impact on increasing your revenue per visitor. One recent participant – A lawn mower tire store – saw lifts of 24.9% and 7% RPV on desktop and mobile respectively through a‘sticky cart’ test.

–Benjamin Shapiro, Solutions Engineer, Redstage

How Soon Should You Start?

The sooner you begin, the better. Participants start gathering testing data immediately, and all it takes is adding a simple tracking tag to your site (less than a minute). If you’re looking for a last-minute boost for your holiday marketing, this is it, and it packs a punch. Our latest test yielded a 25% increase in revenue per visitor.

The Mobile Optimization Initiative puts you ahead of the competition, because the experiments are proven, having been tested over millions of transactions across hundreds of merchant sites.As of December of 2018, experiments from 120 merchant sites generated a collective $22 million in revenue, averaging a 9.28% increase in RPV (extra revenue they would’ve missed without MOI testing). Today, we leverage the data from more than 200 participating merchants to ensure your tests are optimized for success. From this, we’ve created more than 130 standardized experiments to test, so now’s the time to join!

We were struggling with mobile conversions and the MOI program helped us with the insights and adjustments we needed. This data-driven, forward-thinking program is certainly worth a try.

– Digital Marketing Coordinator @ Lawnmower Tire Store

Final Thoughts:

Ignoring the trends means you’re missing out on your share of over $500 billion in online sales. With 95% of mobile devices being used to look up local information to visit businesses, it’s your business they should be checking out (pun intended). By this time next year, we expect the number of participants in the MOI to double again, which means it may be too late to get a leg-up on your competitors. Since the experiments work best during high-traffic periods, there’s no better time to test! And don’t worry, the tests automatically notify you if they’re not giving you positive results.

If you’re still not convinced, or don’t know where to start, check out the latest results, case studies, and strategies in our new Holiday Mobile Optimization Ebook here! Good luck this holiday season! Want to learn more about the initiative but before you sign up? Contact us here for a free consultation with our testing experts.

CONFIRMED: Magento Gets The Adobe Treatment

CONFIRMED: Magento Gets The Adobe Treatment

On June 14th during Adobe’s first earnings call since the announcement of the Magento acquisition, the company reported, “The addition of Magento Commerce will enable commerce to be seamlessly integrated into Adobe Experience Cloud, delivering a single platform that serves both B2B and B2C customers globally while providing the flexibility to scale to serve mid-market and large enterprise customers.” No clear details of the software giant’s Magento roadmap were divulged on the call in June, setting off alarm bells across the world of internet retail… This week, we received some much needed clarity.

Back when the acquisition first occurred, we learned more about how “Adobe Magento” (Now Commerce Cloud) will create a premiere eCommerce experience for customers. Various Adobe and Magento execs have since shed light on how we can expect the Magento-verse to fold into the new cloud offering.

Adobe: Reimagining Experience Driven Commerce

The addition of Magento to the Experience Cloud portfolio creates a comprehensive suite of integrated tech to help merchants maximize their commerce capabilities. On the other side of this coin, current Magento customers gain the added advantage of real-time personalization and optimization from Adobe Sensei (the AI behind Adobe’s “intelligent experiences”). Altogether, this makes one compelling opportunity for Adobe Commerce users to upgrade to the new Magento Commerce stack.

Now, online retailers will be able to leverage the combined power of Magento BI and Adobe Analytics as an industry leading data tool, giving them unique insight into customer buying habits. With both Magento BI and Adobe Analytics pumping data to store owners, merchants can monitor exactly what’s happening with their products online and act quickly to get a leg up on competition.

“Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints. The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable.”Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento

Adobe Cloud, Magento Managed Services Offering

Adobe’s Director of Commerce Program and Strategy, Errol Denger, explains “We’ve taken care of that primary integration between Experience Cloud and Magento.” Customers can now acquire the combined offering of Magento and Adobe Experience Cloud as a managed service. The bundle is integrated with Magento, I/O Runtime for experience extensibility and integration, Target Premium, Analytics Foundation, and 90 hours of engineering  service.

“We’re excited to see Adobe integrate world class ecommerce into their suite of high-end experience platforms. Adobe Commerce Cloud will undoubtedly offer incredibly advanced B2B features backed by the firepower of best in class user experience tools.”Adam Morris, CEO, Redstage

The platform is built on top of Magento’s robust cloud ecommerce platform, with direct links to all of Adobe’s powerful marketing and experience tools. “For Adobe, that’s really important because it actually closes the last mile in its Experience offering,” Jason Woosley, Adobe’s VP of commerce product and platform (and Magento’s former VP of product and technology) told Tech Crunch. “It’s no mystery that they’ve been looking at commerce offerings in the past. We’re just super glad that they settled on us.”

Delivering Best In Class Omnichannel Commerce

“Adobe and Magento provide and integrated omnichannel platform to meet every commerce requirement, unlike competitive platforms that limit control and flexibility. We believe there’s a better way…” Denger says, “the combined solution of Adobe and Magento will help merchants create a competitive advantage in the marketplace.”

Some merchants already working with the combined power of both platforms include: LD Products, Harbor Freight and Abbott Labs. And don’t worry, your Magento 2 extensions will still work on Adobe’s Commerce Cloud. However, if you’re on Magento 1, we recommend you take a look at this.