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3 Little-Known Holiday Payment Hacks for Mobile eCommerce

3 Little-Known Holiday Payment Hacks for Mobile eCommerce

Costly Mistakes & Recent Findings

Counted among our 5 Most Costly Ecommerce Mistakes of 2017, payment method optimization is a must. Over the past year, we’ve seen a big push towards Apple Pay, PayPal Express, and even Venmo becoming “must-have” holiday payment methods for online stores. The reason? Customers that can click-and-go are more likely to convert.

With this in mind, we recommend reviewing what ways your site can keep gift-giving second-guessing to a minimum. In our mobile conversion optimization report, we found a few simple tweaks to reduce checkout abandonment and increase the likelihood of customers converting. If you don’t have time to review the full report, here’s our 3-minute breakdown as our gift to you.

Holiday Payment Hack #1. Zip-Code-First

On almost every site, the checkout form is the same, always starting with the customer’s first name. Sure, the name, phone, and email address areas might auto-fill based on browser settings, but location information isn’t always part of the one-click equation. Working with one of our clients, we found that a simple re-stacking of the typical model can cause checkout disruption to the tune of a 4.6% conversion rate lift (across all devices). Placing the zip-code first triggers browsers to auto-populate the country, city, and state data, making your checkout faster. In our report, we found that this simple change can yield conversion increases of 1.48% for desktop, 8.14% for smartphones, and a whopping 18% increase for tablets. Put this on your holiday upgrade wish list.

#2. The Card-Detecting Checkout

card-detecting-checkout-by-Redstage

As the second test in our study, Redstage’s developers created a credit card checkout form that automatically detects the type of card entered based on the first 4 card numbers. I know, I know, you have that already, but what you don’t have is a checkout form that uses this data to automatically adjust your checkout form into the layout of the customer’s credit card. Different cards have their numbers, expiration, and even security codes in different areas, making the typical credit card form a little lacking in the CX department. Imagine a new customer with their card in one hand and their phone or tablet in the other. Now imagine them fumbling as they try to figure out how to enter their info… don’t let this be an opportunity for them to abandon the sale. Our smart bit of code automatically matches the form to the card in-hand, making it easier to fill out. Remember, the less friction, the better.

It might seem like a negligible CX change at first, but for phones and tablets, this smart checkout option drove a 3.7% and 6.1% conversion rate lift, respectively. The test didn’t add so much for traditional online checkout, only increasing desktop conversions by 0.4%… but every little bit counts right? How much extra joy would these numbers add to your holiday return?

#3. The Big One: PayPal-First

For the third and final portion of this 3-step study, Redstage analyzed what happens when we place a “PayPal Express Checkout” button above the traditional “proceed to checkout” button on the product page… The results were astounding. This change led to a 10.3% decrease in checkout abandonment across devices. That’s right. Simply putting the PayPal checkout option first on the page led to a 8.7% decrease in abandons on desktop, 11.2% less abandonment on smartphones, and shockingly, a 30.7% decrease in abandonment on tablets.

Final Thoughts

With so many payment options out there, it’s easy for the simplest conversion enhancements to go overlooked. Remember, it’s not just how customers can pay, it’s “how quickly” customers can pay. Want to get these holiday payment upgrades and more for free? Join round 2 of our conversion study now! Sign up here to see if you qualify for this round, and don’t forget to subscribe to receive the results of our next conversion report 2 weeks before anyone else!

17 Awesome & Odd Geek Gifts For The Nerd In Your Life

17 Awesome & Odd Geek Gifts For The Nerd In Your Life

With the holidays imminent, shopping is a must, and based on the crazy black Friday estimates, all the trending “cool” stuff is flying off the shelves. However, I must point out that we nerds are a misunderstood people, and where some nerdy gifts are held in high regard, others simply don’t make the cut. In an effort to right this wrong, I sent a mass email to the designers, developers and techno-forward geeks at Redstage asking for suggestions… They delivered. So from the bottom of our hearts, here’s 17 awesome & odd geek gifts for the nerd in your life.


#17 The Star Wars Death Star Tree Topper

No Christmas tree is complete without the paying homage to the doom wrought across the galaxy by the Death Star. Bring some light (side) into your nerd’s home this holiday with a warm reminder of the first blow to the Empire delivered by the Rebel Alliance. This warm, explody ornament will give your nerd a new hope and inspire many happy holidays to come.

#16 The Circuit Board Necktie from Amazon

The ultimate nerd dad gift. It’s also made out of 100% microfiber so he can clean his glasses.
Pressure him into wearing it to the office at least once. We would.

#15 This Really Disturbing “Squirming” USB Tentacle

Seen on LaughingSquid.com
This… thing… is guaranteed to make anyone you give it to really uncomfortable.
Don’t even watch the video. Just skip it…

Who would buy this???

Better yet, buy it for someone at work. Jeff, the weird guy.

Jeff would love this.

#14 Deathwish Coffee & K-Cups

Coffee isn’t exactly nerdy, but with great power comes great responsibility. Death Wish Coffee upholds its title as the world’s strongest coffee on the consumer market, and I personally attest to that statement. Need to write a 20 page project proposal in 1 hour? DONE. Need to network your butt off at an event and completely reverse the effects of jetlag? ALSO DONE! Need to crunch 30 hours of coding into 5 so you can enjoy the holidays? FA-La-La-La-Laaa—La-La-Laa–DONE. This stuff is powerful. Use it wisely.

Do not operate heavy machinery.

#13 Logitech Wireless Bluetooth Ultra-Portable Keyboard

Hear about on Tim Ferris' podcast.

Heard about on Tim Ferris’ podcast.

Finally, a portable keyboard that’s small enough to fit in your bag, wireless, and actually comfortable to use. Find it on Amazon here.

#12 The Five Minute Journal

Heard about on Tim Ferris' Podcast

Heard about on Tim Ferris’ Podcast

The Five Minute Journal is a great way to start every day with optimism by making you focus on the positive things in your life. It comes highly recommended by well known author, entrepreneur and e-marketing wiz Tim Ferris.

#11 A Portrait of Your DNA

Seen on

Seen on DNA11.com

Want a gift that’s both highly intrusive and also incredibly awesome? Say no more! The lab geeks at DNA11 make custom portraits that include a little piece of you or a nerd you love by using your actual DNA. Buying it for someone else? Secretly remove the cotton swab from the company’s special kit and place it into your loved one’s mouth when they’re sleeping. Next send off their DNA to a company you just heard about. What’s the worst that can happen? They might never trust you again, but these posters look really, REALLY awesome.

#10 Tentacle Cupcake Toppers

Seen on Etsy of course...

Seen on Etsy of course…

Apparently this is a trend… Make any dessert creepy and unsettling with these tentacle — I can’t even say it. This is the last time I ask around the office for gift suggestions.

#9 Nano Quadcopter Drone

This little guy is sure to create a little bit of buzz this holiday. Here’s what GeekWrapped.com has to say about it: “This quadcopter is one of the smallest in the world and uses a ton of scientific and engineering marvels to fly. It’s incredibly fast, stable, and agile, offering hours and hours of high-speed fun and mid-air racing around the house.” Create the cutest non-lethal drone army ever by buying 500 of these puppies here.

#8 Aftershokz Bone-Conduction Wireless Headphones

Tired of putting those wireless earbuds in your ear? Wish there was some space-age technology to make your entire skull into a speaker instead? Well now there is with the Aftershokz Trekz Titanium headphones. This headset uses bone-conduction audio to boost your beats from INSIDE your head. Just don’t use them when your boss is calling…

#7 Bookniture

What do you get when you combine strategic innovation, origami, and functional design? Bookniture is redefining furniture for the modern age. These amazingly engineered books unfold into tables, chairs and leg-rests that can hold up to 1000 pounds! Bring one to your next conference or throw a chair-in-a-book in your bag for a place to sit at the park.

#5 The Sphero App-Enabled Robot Ball

Seen on Sphero.com

Seen on Sphero.com

Forget drones and the antiquated radio controlled cars of old, Sphero is here for a new generation of kids and nerds of all ages. This app-enabled robot lets you program and control the Sphero from your smartphone. You can make it change colors, teach it to roll, flip, spin and more! Definitely one of our top picks. We’re not excited to see these rolling around the office at the end of the month…

#5 The AMPware Crank-Charging iPhone Case

17 Incredibly Geeky Gifts for the Nerd in your Life

Seen on AMPware.com

Never run out of phone battery ever again. Never be stranded in an unfamiliar city after a late client meeting or drinks after a tech conference. Here’s a handy dandy way to crank power into your phone from the genius geeks at AMPware.

#4 The MYO Gesture Control Armband Wearable

Seen onMYO.com
Feeling like the Internet of Things hasn’t quite caught up with your lifestyle? Get ready for the next level of nerd-dom with a MYO Gesture Control Armband. Using a variety of gestures based on muscle movement, you can control everything from Netflix, YouTube and Spotify to drones and more!
Buy one or check out the full feature list at MYO.com

#3 The 3Doodler 3D Printing Pen

Seen on Amazon.com

Seen on Amazon.com

The latest explosion of 3D-printed art is changing the way we live, work, and design. Forget the Legos and use this pen to create standing structures from this hand-held 3D-printer pen!

#2 The Cube Portable Color Digitizer

17 Incredibly Geeky Gifts for the Nerd in your Life

Seen on Amazon.com

This insanely cool piece of geek tech lets you scan any color, anywhere and add it to your collection within the CUBE app. Great for designers and creatives of all kinds, with one click, the CUBE automatically captures color data in HEX, RGB, CMYK, LAB, LRV and more for later use.

#1 The Gaderffii

17 Incredibly Geeky Gifts for the Nerd In Your Life

Seen on Amazon.com

A favorite of Star Wars geeks everywhere, you’ll find Gaderffii’s all over
Redstage’s Jersey City office. Our developers and sales guys can be seen raising the staffs and yelling a threatening “Olololololol!” battle cry whenever they complete a project or score a goal in foosball. The Gaderffii or “gaffii stick” was the traditional weapon of the Tusken Raiders of Tatooine, adopted by the Rebels and Ewoks alike as a powerful tool and lethal melee weapon. The Gaderffii makes an excellent addition to your nerd’s collection, trophy case, or office cubicle. You can learn more about this weapon’s history on this Wookiepedia page.

Redstage’s Jersey City office

What gifts top the list for the geek in your life?
Let us know in the comments below!