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  • AI and Big Data in the Future of Customer Loyalty Programs

AI and Big Data in the Future of Customer Loyalty Programs

A sustainable firm needs loyalty customers - this is undeniable. Over the last century, retailers have been using reward programs as an effective tool to gain more repeat customers, and from this, build customer loyalty. However, the fourth industrial revolution is coming and the perspective on loyalty programs is consequently different. Marketers and business doers [...]

By |May 9th, 2018|Conversion, Customer Experience, Marketing|0 Comments
  • Here's How Customer Service Will Kill Retail

Here’s How Customer Service Will Kill Brick and Mortar Retail

eCommerce baked-in customer service as a standard. Perhaps early innovators recognized its importance as a differentiator from in-store retail, or maybe it came naturally. Regardless, many traditional retail giants chose to ignore it altogether. In the stories that follow, we'll explore vast disparities in customer service driving traditional retailers toward bankruptcy while simultaneously skyrocketing eCommerce [...]

By |April 17th, 2018|Conversion, Customer Experience, eCommerce, Retail|0 Comments