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Redstage Blog | Industry News, E-Commerce Tips, Marketing Genius and so much more!
  • 3 Little-Known Holiday Payment Hacks for Mobile eCommerce

3 Little-Known Holiday Payment Hacks for Mobile eCommerce

  Costly Mistakes & Recent Findings Counted among our 5 Most Costly Ecommerce Mistakes of 2017, payment method optimization is a must. Over the past year, we’ve seen a big push towards Apple Pay, PayPal Express, and even Venmo becoming "must-have" holiday payment methods for online stores. The reason? Customers that can click-and-go are more likely to [...]

By |August 28th, 2018|Conversion, Holiday, Mobile Commerce|0 Comments
  • 4 Strategies to Take B2B Ecommerce Email Marketing to the Next Level

4 Strategies to Take B2B Ecommerce Email Marketing to the Next Level

A well curated eCommerce email list can provide your online store with recurring revenue and provide you with a strong competitive advantage. Realizing that value, however, is highly dependent on how you use it, and a variety of factors that can make or break your bottom line. In 2016, the average open rate across industries was 25% of recipients. [...]

By |July 31st, 2018|Advertising, Conversion, eCommerce, Marketing|0 Comments
  • Tips on How to Boost Your eCommerce Sales via Instagram

Instagram Tips: How to Boost Your eCommerce Sales

Instagram eCommerce The past decade brought many changes into the world of eCommerce, and one of the most prominent is certainly the key role social media now plays. It's where companies promote their products and interact with potential customers, raise their brand awareness, and increase conversion rates. While Facebook is still the number one social [...]

By |May 30th, 2018|Conversion, eCommerce, Marketing|1 Comment
  • AI and Big Data in the Future of Customer Loyalty Programs

AI and Big Data in the Future of Customer Loyalty Programs

A sustainable firm needs loyalty customers - this is undeniable. Over the last century, retailers have been using reward programs as an effective tool to gain more repeat customers, and from this, build customer loyalty. However, the fourth industrial revolution is coming and the perspective on loyalty programs is consequently different. Marketers and business doers [...]

By |May 9th, 2018|Conversion, Customer Experience, Marketing|0 Comments
  • Here's How Customer Service Will Kill Retail

Here’s How Customer Service Will Kill Brick and Mortar Retail

eCommerce baked-in customer service as a standard. Perhaps early innovators recognized its importance as a differentiator from in-store retail, or maybe it came naturally. Regardless, many traditional retail giants chose to ignore it altogether. In the stories that follow, we'll explore vast disparities in customer service driving traditional retailers toward bankruptcy while simultaneously skyrocketing eCommerce [...]

By |April 17th, 2018|Conversion, Customer Experience, eCommerce, Retail|0 Comments
  • What technology will have the biggest impact on marketing in 2018?

What technology will have the biggest impact on marketing in 2018?

Everyone's asking, "What technology will have the biggest impact on marketing in 2018?" Will it be the illustrious AI, the illuminating abilities of augmented reality, or perhaps... chatbots? With the emergence of all this new tech, marketers are left to base their budget allocation for 2018 on speculation. As a result, I am inclined to [...]

By |January 11th, 2018|Advertising, Conversion, Marketing, Tech|0 Comments
  • 5 Things to Consider When Selecting a B2B Ecommerce Platform

5 Things to Consider When Selecting Your B2B E-Commerce Platform

Whether your product is bottles of lemonade or festive bikinis for the summer; if you’re new to B2B e-commerce, it's important to have a plan when selecting the best platform for your business. The explosion of online shopping popularity projects ecommerce transactions to out-pace in-store sales in the next few years. Nielsen confirms this with [...]

By |January 2nd, 2018|B2B Ecommerce, Conversion, Tutorials|0 Comments
  • What the Net Neutrality Repeal Means for Advertising

What the Net Neutrality Repeal Means for Advertising

If you're reading this, you understand what's coming. The Net Neutrality repeal holds the potential to be the biggest disruption to business in the past century, if not history. In a world where companies rely on digital advertising, agencies and ecommerce, the difference between life and death of brands may hinge on the whim of [...]

By |December 19th, 2017|Advertising, Conversion, Marketing, Tech|1 Comment
  • Is my store good enough?

Is My Store Good Enough?
What it means to give shoppers a fast and smooth online experience.

Redstage Worldwide partner Shoppimon provides top online retailers with the ability to know about performance, technical, and content issues before their shoppers ever encounter them. By visiting eCommerce sites the same way real customers do, Shoppimon behaves like a 24/7 mystery shopper, identifying any problems that impact the shopping experience and a customer’s ability to complete a [...]

By |December 8th, 2017|Conversion, Partner Insights, Tech|0 Comments
  • The Hard Truth: If Your Emails Don’t Do These 3 Things, Why Bother?

The Hard Truth: 3 Major Issues With Your Email Campaigns

As marketers, constantly sending emails is critical to mission success. However... There's a big difference between simply "sending an email" and delivering targeted reminders at critical touch-points along the customer journey. Reminders, offers and insights, mind you, that influence higher conversions, win-back customers, and maximize your customer lifetime value. Here's a quick breakdown from Rejoiner's [...]

By |November 16th, 2017|Conversion, Creative, Marketing|1 Comment