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  • What technology will have the biggest impact on marketing in 2018?

What technology will have the biggest impact on marketing in 2018?

Everyone's asking, "What technology will have the biggest impact on marketing in 2018?" Will it be the illustrious AI, the illuminating abilities of augmented reality, or perhaps... chatbots? With the emergence of all this new tech, marketers are left to base their budget allocation for 2018 on speculation. As a result, I am inclined to [...]

By |January 11th, 2018|Advertising, Conversion, Marketing, Tech|0 Comments
  • 5 Things to Consider When Selecting a B2B Ecommerce Platform

5 Things to Consider When Selecting Your B2B E-Commerce Platform

Whether your product is bottles of lemonade or festive bikinis for the summer; if you’re new to B2B e-commerce, it's important to have a plan when selecting the best platform for your business. The explosion of online shopping popularity projects ecommerce transactions to out-pace in-store sales in the next few years. Nielsen confirms this with [...]

By |January 2nd, 2018|B2B Ecommerce, Conversion, Tutorials|0 Comments
  • What the Net Neutrality Repeal Means for Advertising

What the Net Neutrality Repeal Means for Advertising

If you're reading this, you understand what's coming. The Net Neutrality repeal holds the potential to be the biggest disruption to business in the past century, if not history. In a world where companies rely on digital advertising, agencies and ecommerce, the difference between life and death of brands may hinge on the whim of [...]

By |December 19th, 2017|Advertising, Conversion, Marketing, Tech|1 Comment
  • Is my store good enough?

Is My Store Good Enough?
What it means to give shoppers a fast and smooth online experience.

Redstage Worldwide partner Shoppimon provides top online retailers with the ability to know about performance, technical, and content issues before their shoppers ever encounter them. By visiting eCommerce sites the same way real customers do, Shoppimon behaves like a 24/7 mystery shopper, identifying any problems that impact the shopping experience and a customer’s ability to complete a [...]

By |December 8th, 2017|Conversion, Partner Insights, Tech|0 Comments
  • The Hard Truth: If Your Emails Don’t Do These 3 Things, Why Bother?

The Hard Truth: 3 Major Issues With Your Email Campaigns

As marketers, constantly sending emails is critical to mission success. However... There's a big difference between simply "sending an email" and delivering targeted reminders at critical touch-points along the customer journey. Reminders, offers and insights, mind you, that influence higher conversions, win-back customers, and maximize your customer lifetime value. Here's a quick breakdown from Rejoiner's [...]

By |November 16th, 2017|Conversion, Creative, Marketing|0 Comments
  • AI in eCommerce: Hype or Reality?

AI in eCommerce: Hype or Reality?

AI in eCommerce: Hype or Reality? The whole business universe, eCommerce included, is buzzing about artificial intelligence, the capability of a machine to imitate intelligent human behavior. Unfortunately there is no exact classification of what makes a solution an artificial intelligence solution. Any computer based system that is using data to make some decisions can [...]

By |November 13th, 2017|Conversion, Creative, Marketing, Tech|0 Comments
  • Web Designer Woes: 5 More Costly Web Design Mistakes of 2017

Web Designer Woes: 5 More Costly Web Design Mistakes of 2017

The cornerstone of good UX is simplicity. As Redstage's Creative Director Adam Piken says, "Don't assume all your customers understand what a 'Continue' button does or what a 'hamburger' icon means... especially for eCommerce. Use well-known web design standards and simple, direct language." If there's one thing the web designers and developers at Redstage know, [...]

By |November 7th, 2017|Conversion, Creative, Marketing|0 Comments
  • Costly Web Design Mistakes

Web Designer Woes: 5 Costly Web Design Mistakes of 2017

Costly Web Design Mistakes Every year, companies hire the wrong web developer. Maybe it's a budget issue, an error in judgement, or simply a friend who offered "expertise" that doesn't actually have any. Regardless of cause, here are 5 costly web design mistakes that plagued ecommerce sites in 2017 (and how to fix them!): 5. [...]

By |October 10th, 2017|Conversion, Creative, Marketing|0 Comments
  • AR & AI: The Ecommerce Arms Race

AR & AI: The Ecommerce Arms Race

No One Saw It Coming. Earlier this month, IKEA emerged as the sleeper champ of retail's augmented reality arms race. On the AI front, companies like Emarsys and Edgecase released ecommerce products that use advanced machine learning techniques to automate time-consuming data analysis and predictive forecasting strategies for retailers. With such tools available to manage [...]

By |October 4th, 2017|Conversion, Creative, Marketing|3 Comments
  • Blog_feature_fashion_9.20.17

Standing Out from the Crowd: Magento for Fashion

Fashion Week Is Here. What's Your Strategy? Maybe you consider yourself a fashionista, though more likely, you're simply one of a select group of marketers interested in selling to the fashion-frenzied masses. Whatever fuels your passion for your online fashion-lines, keeping customers coming back for that MUST-HAVE statement piece is all that matters. Online fashion [...]

By |September 20th, 2017|Conversion, Extensions|1 Comment