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Redstage Blog | Industry News, E-Commerce Tips, Marketing Genius and so much more!
  • Tips on How to Boost Your eCommerce Sales via Instagram

Instagram Tips: How to Boost Your eCommerce Sales

Instagram eCommerce The past decade brought many changes into the world of eCommerce, and one of the most prominent is certainly the key role social media now plays. It's where companies promote their products and interact with potential customers, raise their brand awareness, and increase conversion rates. While Facebook is still the number one social [...]

By |May 30th, 2018|Conversion, eCommerce, Marketing|0 Comments
  • AI and Big Data in the Future of Customer Loyalty Programs

AI and Big Data in the Future of Customer Loyalty Programs

A sustainable firm needs loyalty customers - this is undeniable. Over the last century, retailers have been using reward programs as an effective tool to gain more repeat customers, and from this, build customer loyalty. However, the fourth industrial revolution is coming and the perspective on loyalty programs is consequently different. Marketers and business doers [...]

By |May 9th, 2018|Conversion, Customer Experience, Marketing|0 Comments
  • Here's How Customer Service Will Kill Retail

Here’s How Customer Service Will Kill Brick and Mortar Retail

eCommerce baked-in customer service as a standard. Perhaps early innovators recognized its importance as a differentiator from in-store retail, or maybe it came naturally. Regardless, many traditional retail giants chose to ignore it altogether. In the stories that follow, we'll explore vast disparities in customer service driving traditional retailers toward bankruptcy while simultaneously skyrocketing eCommerce [...]

By |April 17th, 2018|Conversion, Customer Experience, eCommerce, Retail|0 Comments
  • What technology will have the biggest impact on marketing in 2018?

What technology will have the biggest impact on marketing in 2018?

Everyone's asking, "What technology will have the biggest impact on marketing in 2018?" Will it be the illustrious AI, the illuminating abilities of augmented reality, or perhaps... chatbots? With the emergence of all this new tech, marketers are left to base their budget allocation for 2018 on speculation. As a result, I am inclined to [...]

By |January 11th, 2018|Advertising, Conversion, Marketing, Tech|0 Comments
  • 5 Things to Consider When Selecting a B2B Ecommerce Platform

5 Things to Consider When Selecting Your B2B E-Commerce Platform

Whether your product is bottles of lemonade or festive bikinis for the summer; if you’re new to B2B e-commerce, it's important to have a plan when selecting the best platform for your business. The explosion of online shopping popularity projects ecommerce transactions to out-pace in-store sales in the next few years. Nielsen confirms this with [...]

By |January 2nd, 2018|B2B Ecommerce, Conversion, Tutorials|0 Comments
  • What the Net Neutrality Repeal Means for Advertising

What the Net Neutrality Repeal Means for Advertising

If you're reading this, you understand what's coming. The Net Neutrality repeal holds the potential to be the biggest disruption to business in the past century, if not history. In a world where companies rely on digital advertising, agencies and ecommerce, the difference between life and death of brands may hinge on the whim of [...]

By |December 19th, 2017|Advertising, Conversion, Marketing, Tech|1 Comment
  • Is my store good enough?

Is My Store Good Enough?
What it means to give shoppers a fast and smooth online experience.

Redstage Worldwide partner Shoppimon provides top online retailers with the ability to know about performance, technical, and content issues before their shoppers ever encounter them. By visiting eCommerce sites the same way real customers do, Shoppimon behaves like a 24/7 mystery shopper, identifying any problems that impact the shopping experience and a customer’s ability to complete a [...]

By |December 8th, 2017|Conversion, Partner Insights, Tech|0 Comments
  • The Hard Truth: If Your Emails Don’t Do These 3 Things, Why Bother?

The Hard Truth: 3 Major Issues With Your Email Campaigns

As marketers, constantly sending emails is critical to mission success. However... There's a big difference between simply "sending an email" and delivering targeted reminders at critical touch-points along the customer journey. Reminders, offers and insights, mind you, that influence higher conversions, win-back customers, and maximize your customer lifetime value. Here's a quick breakdown from Rejoiner's [...]

By |November 16th, 2017|Conversion, Creative, Marketing|1 Comment
  • AI in eCommerce: Hype or Reality?

AI in eCommerce: Hype or Reality?

AI in eCommerce: Hype or Reality? The whole business universe, eCommerce included, is buzzing about artificial intelligence, the capability of a machine to imitate intelligent human behavior. Unfortunately there is no exact classification of what makes a solution an artificial intelligence solution. Any computer based system that is using data to make some decisions can [...]

By |November 13th, 2017|Conversion, Creative, Marketing, Tech|1 Comment
  • Web Designer Woes: 5 More Costly Web Design Mistakes of 2017

Web Designer Woes: 5 More Costly Web Design Mistakes of 2017

The cornerstone of good UX is simplicity. As Redstage's Creative Director Adam Piken says, "Don't assume all your customers understand what a 'Continue' button does or what a 'hamburger' icon means... especially for eCommerce. Use well-known web design standards and simple, direct language." If there's one thing the web designers and developers at Redstage know, [...]

By |November 7th, 2017|Conversion, Creative, Marketing|0 Comments