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Our Year In Review: 5 Top Insights Of 2018

Our Year In Review: 5 Top Insights Of 2018

“It is easier to invent the future than it is to predict it.”

 

This variation of a quote by computer scientist Alan Kay was the last line of a 1994 job listing written by Jeff Bezos, and still holds true to this day. While Redstage’s team of forward thinkers possess a knack for accurate predictions, we’ve also helped shape the future of ecommerce through our mobile research initiatives.

Throughout 2018, our team made strides to advance the cause of B2B ecommerce, offering insight into new technology, mobile commerce, and the millennial customer experience. We remain dedicated to helping clients and readers alike stay informed of emerging trends and the strategies you can use to master them. With this said, here are the top insights and articles of the past year:

OUR YEAR IN REVIEW: TOP ARTICLES OF 2018

#1. 5 Things to Consider When Selecting Your B2B Ecommerce Platform

5 Things to Consider When Selecting Your B2B Ecommerce Platform

“B2B ecommerce has several types of customers, each with their individual requirements for how they define their success. These customer types include B2B consumers (the company plans to resell the product or service to them). Other customer types include wholesalers/distributors who will sell your products and services to other B2B companies and dealers who sometimes resell the company’s product for them. Knowing your customers, here’s a few things to consider when selecting the best e-commerce platform for your online store.” — Read More

 

#2. What Technology Will Have The Biggest Impact On Marketing In 2018?

What technology will have the biggest impact on marketing in 2018?

“Will it be the illustrious AI, the illuminating abilities of augmented reality, delivery drones, or perhaps… chatbots? With the emergence of all this new tech, marketers are left to base their budget allocation for 2018 on speculation. As a result, I am inclined to believe that without a doubt, 2018 will be somewhat of a plateau for marketing; defined by a knowledge-gap surrounding new avenues for advertising and the deteriorating value of current methods. Here’s why…” — Read More

#3. The Mobile-First Holiday: Ecommerce Stats You Need To Know!

The Mobile-First Holiday: Ecommerce Stats You Need To Know

“At this very moment, it’s likely that retail executives around the US are screaming about their Black Friday and Cyber Monday sales performance. For some, these sounds resemble a triumphant war chant. For others, these are the shrill cries of defeat. The reason? Mobile-first adoption. No matter where you stand, this data changes the ecommerce landscape. Here are the latest stats and key trends from the long-weekend of holiday sales events.” — Read More

#4. AI And Big Data In The Future Of Customer Loyalty

our year in review: top insights of 2018

“The development of AI and Big data, in recent years, has given online retailers both opportunities and challenges. In the next decade, digital stores will be equipped more optimized tools based on AI, and through this, they are empowered to strengthen customer relationship and enhance customer retention. This is a technology competition and I believe that the one who wins the game will also win the customer’s heart.” –Read More

 

#5. What The Net Neutrality Repeal Means For Advertising

Our Year In Review: Top Insights Of 2018

“Today, a single blogger has the same opportunity to get a million comments on a post as Walmart does. A mom and pop online store has the same chance of winning over customers as Amazon. Time, resources and budget notwithstanding, the Internet provides a fair medium for all business to compete, and we owe the state of our world to this universal marketplace of ideas… With the Net Neutrality repeal in effect, major changes are coming that will affect every businesses, especially in the world of advertising and ecommerce.” — Read More

 

Top Case Study of The Year!
Check out our most viewed case study of the year: White Mountain Footwear. If this were a blog post, it would hold the #3 spot above!
Top Download of The Year!
Take a look at our Digital Sales Engagement Ebook, our most viewed downloadable of 2018! Discover all the tools you can use to optimize your digital sales team and top tactics to revolutionize your digital acquisition strategy.

 

Top 5 Most Popular Articles of 2017:

#1. Online Buying Behavior: The Difference Between Men & Women

#2. Selling & Upselling with Psychology & Human Behavior

#3. How All B2C Companies Should Be Marketing By 2020

#4. The Incredible Benefits of Magento 2

#5. Top Ecommerce Challenges Stores Will Face This Holiday Season

 

Can’t find info on a specific topic? Send us a message and we’ll help you find it, or we’ll add it to our content schedule! Our team of researchers and thought leaders are always looking for ways to best serve our readers. Visit our blog page to subscribe!

Redstage Ranked Top B2B Magento Developers of 2018, Globally

Redstage Ranked Top B2B Magento Developers of 2018, Globally

Earlier this year, Clutch.co awarded Redstage with the titles of Top Ecommerce Developers, Top Magento Developers, and Top Shopify Developers in New York. Yesterday, Clutch.co announced Redstage’s as a Global Leader in B2B Business Services for 2018.

Redstage Ranked Top B2B Magento Developers of 2018, Globally

In the few short months since the last announcement, the hard work and determination of our teams around the world have earned us the title of “Top Global B2B Company for 2018” and we thank our clients for all of their support. Redstage is now a Clutch Global Leader, part of the Clutch Global 1000, and ranks number 2 for Top B2B Magento developers and designers in the world.

Redstage Ranked Top Global B2B Company of 2018

This announcement comes soon after Redstage was ranked among the Top Ten Best Ecommerce Web Design Companies by WebDesignRankings.com for the second consecutive year. Additionally, the agency has also been listed on Clutch’s sister site, The Manifest, as a Top Magento Company of 2018!

Our team is thrilled to wrap up the year with these distinguished accolades. We look forward to continuing our strong B2B practice in the year ahead! Thanks again to our clients and partners for your collaboration, trust, and positive reviews. These awards would not be possible without you. It is a pleasure and an honor to share in your success.

View our client reviews here on Clutch!

SCOTUS: States Can Charge Ecommerce Sales Tax… But There’s More To The Story.

SCOTUS: States Can Charge Ecommerce Sales Tax… But There’s More To The Story.

States Can Force Ecommerce Sales Tax

 

States Can Charge Ecommerce Sales Tax

So, it finally happened. The South Dakota state government can now charge eCommerce sales tax for online businesses.

This morning the US Supreme Court announced the 5-4 ruling, overturning a 1992 decision (Quill Corp v. North Dakota) that barred states from collecting sales tax from businesses with “no physical presence” in their state. The high court ruled against Wayfair, Overstock.com, and Newegg, sending their stock price into a fall (along with that of Amazon, Etsy, Ebay and more). As a result of the ruling, many fear the gates have been opened for all 45 states that collect sales tax to use the Wayfair decision to charge Internet sales tax. When this happens, online shops will likely begin charging customers at the checkout, driving up eCommerce prices for customers.

However… Consumers are already required to report their online purchases and pay the applicable taxes. According to CNN, “Last year, states could have collected as much as $13.4 billion in additional online sales taxes, according to the General Accountability Office. Although buyers are technically supposed to add up their purchases and pay all the applicable taxes along with their regular filing, few do.” As a result, some argue this decision is fair, especially when one considers eCommerce’s massive impact on the U.S. economy.

In the majority opinion, Justice Anthony Kennedy wrote, “The Internet’s prevalence and power have changed the dynamics of the national economy.” He also mentioned the need for states to collect the tax as digital retail continues to explode, saying, “The expansion of e-commerce has also increased the revenue shortfall faced by States seeking to collect their sales and use taxes.” With eCommerce poised to make up 17% of US retail sales by 2022, the ruling makes sense now more than ever.

Who Wins?

The likely winners in this scenario will be states who can now collect the online sales tax (many more to come), and Amazon, who has been paying state sales taxes for years. While the decision will hurt smaller, non-monolithic eCommerce businesses, Amazon’s competition will now likely face the same tax requirements, keeping Amazon even still again, ahead of the curve.

For now, in South Dakota, the law will only apply to eCommerce sites with more than $100,000.00 in sales revenue from commerce within the state. The state now stands to gain an additional 50 million dollars in revenue annually from the tax. Lastly, as CNBC reports, “[the] states that are likely to see the biggest percentage increase in revenue are Louisiana, Tennessee, South Dakota, Oklahoma and Alabama, according to the Barclays research.”

Want to learn more about the future of eCommerce? Check out our latest podcast here.

Entrepreneur Podcast Network Interviews Redstage CEO on Transformative B2B eCommerce

Entrepreneur Podcast Network Interviews Redstage CEO on Transformative B2B eCommerce

Entrepreneur Podcast Network Interviews Redstage CEO on Transformative B2B eCommerce

What is Transformative B2B eCommerce?

This week, Eric Dye of the Entrepreneur Podcast Network interviewed Redstage CEO Adam Morris on the coming B2B eCommerce revolution. In this episode, the pair discuss the latest trends, market news, and strategies for companies who “NEED” to adapt to the new standards of digital commerce. Click play above to listen now or follow the link at the bottom to download the podcast. Happy listening!

Insights included in this entrepreneur interview:

1. “What does the B2B eCommerce market look like and why is B2B super hot right now?”

2. “How is B2B eCommerce different from traditional online retail?”

3. “What are the main roadblocks for companies going digital?”

4. “I’ve seen a lot about Redstage and Transformative B2B eCommerce, what is that exactly?”

5. “For companies thinking about going digital, how does Redstage’s process help companies achieve positive digital transformation?”

Download the full podcast here.

Don’t forget to check out the ePodcast Network for more entrepreneur insights!

About Adam Morris


Entrepreneur Podcast Network Interviews Redstage CEO on Transformative B2B eCommerceAs a digital entrepreneur, Adam Morris has been working alongside Anthony Latona (Redstage’s CMO) since their university days. The duo co-founded several businesses together over the years, most recently Redstage, which started in 2008. As Morris recalls, “All of our businesses revolved around online commerce, and we’ve had a knack for being ahead of the Internet business curve. Redstage is an eCommerce agency that specializes in web design, development, strategy and support for B2B and B2C clients all over the world. As part of the Fulcrum Family of companies, we have over 700 employees on 5 continents. For the past 10 years we’ve been transforming companies through eCommerce, now focusing primarily on Magento and Shopify. With B2B eCommerce set to explode before the end of the decade, we’re ready to take on the biggest challenges facing the world’s largest companies – especially when it comes to tackling the transition to digital, something we’re quite good at.”

If you enjoyed this podcast, check out this post on MagePlaza about our developers’ biggest “B2B Pet Peeves” (the top 4 signs that a B2B site needs to upgrade).

5 Things to Consider When Selecting Your B2B E-Commerce Platform

5 Things to Consider When Selecting Your B2B E-Commerce Platform

Whether your product is bottles of lemonade or festive bikinis for the summer; if you’re new to B2B e-commerce, it’s important to have a plan when selecting the best platform for your business.

The explosion of online shopping popularity projects ecommerce transactions to out-pace in-store sales in the next few years. Nielsen confirms this with research and offers up some of the browse to buy rates for goods & services. Recent trends show B2B customers seeking more of the e-commerce experience as opposed to shopping offline. So who exactly are these customers?

B2B ecommerce has several types of customers, each with their individual requirements for how they define their success. These customer types include B2B consumers (the company plans to resell the product or service to them). Other customer types include wholesalers/distributors who will sell your products and services to other B2B companies and dealers who sometimes resell the company’s product for them.

Knowing your customers, here’s a few things to consider when selecting the best e-commerce platform for your online store.

1. What are your company’s objectives for your B2B e-commerce store?

5 Things to Consider When Selecting Your B2B E-Commerce Platform

  • It is important to know what you want to achieve when you’re building an e-commerce store. Choosing the platform with the best deployment method for your store will ensure your business needs and your brand objectives are supported.

2. Is the platform best for B2B e-commerce?

5 Things to Consider When Selecting Your B2B E-Commerce Platform

  • The platform you choose should have documented successful experience meeting the demands of e-commerce online stores. Conduct your own research to see what similar online stores are using and if the platforms of their choice have sufficient experience to meet the demands of an e- commerce store such as a high traffic volume, search engine optimization and mobile friendliness. B2B stores operate best on an open source platform such as Magento. The demands of an online B2B store are much greater than that of a B2C. Magento software caters to this need with such benefits as bulk order management and inventory tracking across multiple warehouse locations.

3. Is the platform customizable?

5 Things to Consider When Selecting Your B2B E-Commerce Platform

  • For companies like Zoetis, it was important to have an online B2B store that provides a B2C experience for their customers. Catering to the needs of veterinary professionals in over 50 countries 24/7, they needed an e-commerce platform that provided world class customer experience, met the needs of their complex business rules, featured promotions and included 40+ database feeds. The best option for them was to use the Magento Enterprise Edition to implement their online store.

4. Can you integrate any existing software into your new platform?

5 Things to Consider When Selecting Your B2B E-Commerce Platform

  • Integration is very important to the success of your online store. Large businesses that are typical users of B2B e-commerce platforms understand that integration of pre-existing software such as your CRM to your back office is critical. Building an IT environment that improves company efficiency is vitally important; if your existing software does not integrate with the new e-commerce platform it will negatively impact your overall result.

5. Does the platform provide the best user experience for your customers?

5 Things to Consider When Selecting Your B2B E-Commerce Platform

  • Today’s customers expect and demand a user experience that is second to none when they visit e-commerce stores. The platform chosen for your store should provide streamlined features like one click purchasing for both software and professional training, providing an easier buyer experience. Staying up to date on how buyers utilize the internet in non B2B environments will enhance your store’s B2B experience. According to Magento, “93 percent of business-to-business buyers prefer to purchase online, with self-serve information, direct from vendors,” so an intuitive experience is key. Learn more about Magento’s B2B module here.

When choosing a B2B e-commerce platform choose a platform with a proven success rate of developing B2B e-commerce stores and can adapt to the changing needs of your company.

Here at Redstage, as a Shopify Plus Partner and Magento Enterprise Partner, we believe one of these great platforms may be the right fit for your B2B store and personally vouch for their abilities. Give us a call anytime for a free consultation on options, features and considerations for each to find the perfect platform for your business.

The Incredible Benefits of Magento 2

The Incredible Benefits of Magento 2

 

Magento just took everything to a whole new level with Magento 2.0. Magento 2 offers a superior feature set compared to nearly any other ecommerce platforms but you may ask yourself… What are the real benefits of Magento 2?

Originally, we thought that Magento 2 would simply be a major upgrade from Magento 1, but it’s actually much, much more than that. The file structure, admin panel organization and themeing system are all highly upgraded from the original Magento branch. What we would like to discuss are the major benefits of Magento 2.X and why you should embrace these changes and all of the opportunities for improvement that an upgrade will bring your business. As long time members of the Magento Community, we compiled a list of all the features and changes we love in an attempt to familiarize you with the improvements.

Let’s get started with the basics.

Intuitive Dashboard for User Admin:

The new Magento Admin is intuitive, easy to use, fully mobile responsive and accessible on any device. This update allows you to effortlessly configure your administrative workspace to manage products, process orders, and analyze customer data. You now have the ability to turn on or off any column in your view and drag it into the position of your choosing which allows you to quickly access the information you need when you need it. You can save the specific view and return to it in the future. Multiple admin users can create and edit products without fear of data conflicts. Menu grouping by function- system or e-commerce all modules are more logically organized and user friendly.

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Real Time notifications of Updates

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Data Grid & Keyword Search:

Combine your use of full text searches with keyword searches and SEO for greater customer satisfaction and greater exposure of your products. Omnichannel capabilities allow you to connect your site to other sites such as Ebay in order to increase the exposure of your products and their sales.

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Visual Merchandiser:

You can reduce optimization time with the drag and drop tool and the new automated sorting tool.

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Reporting & Analytics

Built in reporting and support for google analytics and google tag manager.

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More Opportunities for Magento Customization & New Speeds

Magento 2 provides more opportunities for customization without changing core site functionality. It organizes everything under the app structure and allows every module to have its very own directory where you can access all Magento templates, layouts, etc. Setting up new products is a breeze with a guided process that allows you to easily configure your product values such as size, color, and price. The new Magento Attributes give you an opportunity to recreate and better your site and gives you the motivation you need to reevaluate your Magento Performance to make it a better experience for your customers.
Other Magento ecommerce features include its partnership with Varnish Cache, a leading http accelerator technology for fast page loads and server loads which are making Magento sites work much faster than in previous versions. The efficient updates have improved query performance and speed dramatically.

Guided Migration

Magento 2 has a robust a migration tool to help with the data migration between platforms. This assists with store setup, products, customers, orders, and promo rules, but theme and code customizations which includes 3rd party extensions will not be transferable. This is a very interesting tool that we’re excited to see grow into an even more powerful system.

 


At Redstage, we always treat new Magento versions with caution and wait patiently while the new version is tested by the real world and the outstanding Magento community of partners and merchants. Magento 2.0 was released in November of 2015 and it’s truly ready to be your ecommerce platform!