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About Donald Pingaro

Donald Pingaro is a marketing strategist and creative content producer for Redstage. Don considers himself a futurist, innovation enthusiast & student of media; past, present and emerging.
Produce More Than You Consume
  • What technology will have the biggest impact on marketing in 2018?

What technology will have the biggest impact on marketing in 2018?

Everyone's asking, "What technology will have the biggest impact on marketing in 2018?" Will it be the illustrious AI, the illuminating abilities of augmented reality, or perhaps... chatbots? With the emergence of all this new tech, marketers are left to base their budget allocation for 2018 on speculation. As a result, I am inclined to [...]

By |January 11th, 2018|Advertising, Conversion, Marketing, Tech|0 Comments
  • Mobile-First SEO

Mobile-First SEO: What You Need To Know

Last week, Google announced the launch of mobile-first search indexing for a "handful" of websites. Although Google's search engine won't be giving priority to responsive sites until later in 2018, it's time to prepare. Bookmark this page and subscribe for all new developments as Mobile-First SEO goes mainstream. For now, let's dive into everything you [...]

By |December 27th, 2017|Mobile Commerce, Responsive Design, SEO|2 Comments
  • What the Net Neutrality Repeal Means for Advertising

What the Net Neutrality Repeal Means for Advertising

If you're reading this, you understand what's coming. The Net Neutrality repeal holds the potential to be the biggest disruption to business in the past century, if not history. In a world where companies rely on digital advertising, agencies and ecommerce, the difference between life and death of brands may hinge on the whim of [...]

By |December 19th, 2017|Advertising, Conversion, Marketing, Tech|1 Comment
  • Seen on Sphero.com

17 Awesome & Odd Geek Gifts For The Nerd In Your Life

With the holidays imminent, shopping is a must, and based on the crazy black Friday estimates, all the trending "cool" stuff is flying off the shelves. However, I must point out that we nerds are a misunderstood people, and where some nerdy gifts are held in high regard, others simply don't make the cut. In [...]

By |December 5th, 2017|Holiday|0 Comments
  • The Hard Truth: If Your Emails Don’t Do These 3 Things, Why Bother?

The Hard Truth: 3 Major Issues With Your Email Campaigns

As marketers, constantly sending emails is critical to mission success. However... There's a big difference between simply "sending an email" and delivering targeted reminders at critical touch-points along the customer journey. Reminders, offers and insights, mind you, that influence higher conversions, win-back customers, and maximize your customer lifetime value. Here's a quick breakdown from Rejoiner's [...]

By |November 16th, 2017|Conversion, Creative, Marketing|0 Comments
  • Web Designer Woes: 5 More Costly Web Design Mistakes of 2017

Web Designer Woes: 5 More Costly Web Design Mistakes of 2017

The cornerstone of good UX is simplicity. As Redstage's Creative Director Adam Piken says, "Don't assume all your customers understand what a 'Continue' button does or what a 'hamburger' icon means... especially for eCommerce. Use well-known web design standards and simple, direct language." If there's one thing the web designers and developers at Redstage know, [...]

By |November 7th, 2017|Conversion, Creative, Marketing|0 Comments
  • Top 5 Most Read Ecommerce Articles

Top 5 Most Read Ecommerce Articles!

At Redstage, we try to keep our content fresh, informative, and interesting for our readers. Whether it's marketing psychology or the latest ecommerce growth hacks, our aim is to supply you with a constant stream of useful, actionable, and entertaining material. Thanks for tuning in! We hope we've helped you on your own quests in [...]

By |November 3rd, 2017|Uncategorized|0 Comments
  • Where Did That Button Go? From Magento 1 To Magento 2

Where Did That Button Go? From Magento 1 To Magento 2

The Old Switcheroo T he transition from Magento 1 to Magento 2 is anything but simple. Just ask our Developers and Project Managers who work directly on M1->M2 migrations for clients all the time. Even after you get past the migration itself, there are a few updates to the platform that can throw users for a [...]

By |October 26th, 2017|Magento News, Tutorials|0 Comments
  • Amazon Key & Home-Delivery Are Only The Beginning

Amazon Key & In-Home Delivery Are Only The Beginning…

Amazon's recent launch of their Amazon Key camera & smart lock system will allow Amazon to bring packages directly into your home... but what's the endgame? Here's why more than simply retailers should be worried... Amazon Key To put things in context, the Amazon Key seems an imminent response to Walmart's plan to use August [...]

By |October 25th, 2017|Creative, Marketing, Shipping|0 Comments
  • Costly Web Design Mistakes

Web Designer Woes: 5 Costly Web Design Mistakes of 2017

Costly Web Design Mistakes Every year, companies hire the wrong web developer. Maybe it's a budget issue, an error in judgement, or simply a friend who offered "expertise" that doesn't actually have any. Regardless of cause, here are 5 costly web design mistakes that plagued ecommerce sites in 2017 (and how to fix them!): 5. [...]

By |October 10th, 2017|Conversion, Creative, Marketing|0 Comments