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  • Magento Enterprise custom implementation, packed with functionality
  • 63% increase in conversion from period before launch (June 2015)
  • 49% increase in conversion year over year

Founded in 1991, Annapolis Performance Sailing has become the world leader in outfitting sailors. Headquartered in Annapolis, Maryland, they are staffed exclusively by experienced sailors who offer a wealth of knowledge and advice for sailors of all experience levels.

APS Came to us back in 2014.  Looking to transition from an outdated platform to Magento Enterprise.  Our design team created a beautiful custom design that was clean and intuitive, which allowed for multiple areas to add promotional information, featured categories and featured products.  We implemented a Mega Menu extension, a rotating hero slider, live chat, and many advanced features and customizations.

The categories use an advanced layered navigation offering greater control and more flexibility for the customer (e.g.: multiple select). In addition, we implemented a product badge system so products are flagged as “new” or “On Sale” to increase conversions. Color swatches and an Ajax add to cart also enhance the buying experience making it easier and faster for customers to buy.

Launched in May 2015, the site has seen a 63% increase in conversion from the previous period and a 48% increase year over year. We’re excited with the success that APS has seen since launch and looking forward to seeing them grow more in the future!

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