As the traditional mailbox gave way to an inbox hosted on personal computers and mobile devices, SmartFocus’s founder believed that customer relationship marketing would fundamentally change. Nick Heys started SmartFocus in 1999 with a vision of using cutting edge technology to move direct marketing online. From the very beginning, SmartFocus offered a cloud-based platform that gave marketers complete control of their online campaigns, without heavy reliance on internal IT. SmartFocus’s revolutionary SaaS product, Campaign Commander, launched in 2000 and for the first time marketers were able to apply best practices in relationship marketing to email marketing.