Mage Mojo was founded in 2009 by Eric Hileman and Martin Pachol. They saw the performance issues clients were having with their Magento stores and knew that a large part of it was the traditional way that all hosting companies were provisioning their servers combined with the lack of Magento specific support. With their extensive hardware and software knowledge they could see that Magento was a demanding application. That it was highly flexible but for that benefit the price was being paid in requiring better hardware and support, and that hosting companies were falling short. They saw a need for hosting optimized to run Magento using the latest technologies like solid state hard drives and paravirtualization.