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Redstage Blog | Industry News, E-Commerce Tips, Marketing Genius and so much more!
  • The Hard Truth: If Your Emails Don’t Do These 3 Things, Why Bother?

The Hard Truth: 3 Major Issues With Your Email Campaigns

As marketers, constantly sending emails is critical to mission success. However... There's a big difference between simply "sending an email" and delivering targeted reminders at critical touch-points along the customer journey. Reminders, offers and insights, mind you, that influence higher conversions, win-back customers, and maximize your customer lifetime value. Here's a quick breakdown from Rejoiner's [...]

By |November 16th, 2017|Conversion, Creative, Marketing|0 Comments
  • AI in eCommerce: Hype or Reality?

AI in eCommerce: Hype or Reality?

AI in eCommerce: Hype or Reality? The whole business universe, eCommerce included, is buzzing about artificial intelligence, the capability of a machine to imitate intelligent human behavior. Unfortunately there is no exact classification of what makes a solution an artificial intelligence solution. Any computer based system that is using data to make some decisions can [...]

By |November 13th, 2017|Conversion, Creative, Marketing, Tech|0 Comments
  • Web Designer Woes: 5 More Costly Web Design Mistakes of 2017

Web Designer Woes: 5 More Costly Web Design Mistakes of 2017

The cornerstone of good UX is simplicity. As Redstage's Creative Director Adam Piken says, "Don't assume all your customers understand what a 'Continue' button does or what a 'hamburger' icon means... especially for eCommerce. Use well-known web design standards and simple, direct language." If there's one thing the web designers and developers at Redstage know, [...]

By |November 7th, 2017|Conversion, Creative, Marketing|0 Comments
  • Amazon Key & Home-Delivery Are Only The Beginning

Amazon Key & In-Home Delivery Are Only The Beginning…

Amazon's recent launch of their Amazon Key camera & smart lock system will allow Amazon to bring packages directly into your home... but what's the endgame? Here's why more than simply retailers should be worried... Amazon Key To put things in context, the Amazon Key seems an imminent response to Walmart's plan to use August [...]

By |October 25th, 2017|Creative, Marketing, Shipping|0 Comments
  • Costly Web Design Mistakes

Web Designer Woes: 5 Costly Web Design Mistakes of 2017

Costly Web Design Mistakes Every year, companies hire the wrong web developer. Maybe it's a budget issue, an error in judgement, or simply a friend who offered "expertise" that doesn't actually have any. Regardless of cause, here are 5 costly web design mistakes that plagued ecommerce sites in 2017 (and how to fix them!): 5. [...]

By |October 10th, 2017|Conversion, Creative, Marketing|0 Comments
  • AR & AI: The Ecommerce Arms Race

AR & AI: The Ecommerce Arms Race

No One Saw It Coming. Earlier this month, IKEA emerged as the sleeper champ of retail's augmented reality arms race. On the AI front, companies like Emarsys and Edgecase released ecommerce products that use advanced machine learning techniques to automate time-consuming data analysis and predictive forecasting strategies for retailers. With such tools available to manage [...]

By |October 4th, 2017|Conversion, Creative, Marketing|3 Comments
  • Blog_feature_viral_marketing_9.26.17

How to Create Viral Marketing for Ecommerce

Three Words: Ice. Bucket. Challenge. Possibly the most memorable viral marketing event in recent memory, the viral spread of this campaign made it an immense success. Whether it was the celebrity endorsements, the chance to show your support for a good cause, a dare from a friend, or simply being bored on a hot summer [...]

By |September 27th, 2017|Creative, Marketing|2 Comments
  • How All B2C Companies Should Be Marketing By 2020

How​ ​All​ ​B2C​ ​Companies​ ​Should​ ​Be​ ​Marketing​ ​by​ ​2020

A Connected Vision Imagine the year is 2020... You awake in your home of the future. The light buzz from your smartwatch pleasantly rouses you from your slumber. You hear the steadily crescendoing notes of your favorite song play through wireless Bluetooth speakers. Morning sun filters into the room as the smartglass on your windows [...]

By |September 25th, 2017|Marketing, Redstage News|2 Comments
  • Email_marketing_for_retailers_cover1

Email Marketing Tips For Retailers

Email Is King. When it comes to ecommerce, email is the most vital and potentially profitable channel in your marketing arsenal. According to the Direct Marketing Association, "Segmented and targeted emails generate 58% of all revenue". That number alone should get your blood pumping, but if your email campaign ROI is lacking, it's time for [...]

By |September 22nd, 2017|Marketing, Redstage News|4 Comments
  • shopify_plus_partner_blog

Webinar with Shopify April 27, 2017, 1pm – 2pm

We have an awesome webinar coming up this week, Thursday, April 27 from 1pm - 2pm EDT. We will further our discussions about Thriving in an Amazon World and how to compete with goliath-sized ecommerce companies. There are cost-effective business model changes you can implement into your ecommerce store to boost your sales and competitive [...]

By |April 24th, 2017|Marketing|0 Comments