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  • Costly Web Design Mistakes

Web Designer Woes: 5 Costly Web Design Mistakes of 2017

Costly Web Design Mistakes Every year, companies hire the wrong web developer. Maybe it's a budget issue, an error in judgement, or simply a friend who offered "expertise" that doesn't actually have any. Regardless of cause, here are 5 costly web design mistakes that plagued ecommerce sites in 2017 (and how to fix them!): 5. [...]

By |October 10th, 2017|Conversion, Creative, Marketing|0 Comments
  • AR & AI: The Ecommerce Arms Race

AR & AI: The Ecommerce Arms Race

No One Saw It Coming. Earlier this month, IKEA emerged as the sleeper champ of retail's augmented reality arms race. On the AI front, companies like Emarsys and Edgecase released ecommerce products that use advanced machine learning techniques to automate time-consuming data analysis and predictive forecasting strategies for retailers. With such tools available to manage [...]

By |October 4th, 2017|Conversion, Creative, Marketing|3 Comments
  • Blog_feature_viral_marketing_9.26.17

How to Create Viral Marketing for Ecommerce

Three Words: Ice. Bucket. Challenge. Possibly the most memorable viral marketing event in recent memory, the viral spread of this campaign made it an immense success. Whether it was the celebrity endorsements, the chance to show your support for a good cause, a dare from a friend, or simply being bored on a hot summer [...]

By |September 27th, 2017|Creative, Marketing|2 Comments
  • 2020_Marketing_artboard-100

How​ ​All​ ​B2C​ ​Companies​ ​Should​ ​Be​ ​Marketing​ ​by​ ​2020

A Connected Vision Imagine the year is 2020... You awake in your home of the future. The light buzz from your smartwatch pleasantly rouses you from your slumber. You hear the steadily crescendoing notes of your favorite song play through wireless Bluetooth speakers. Morning sun filters into the room as the smartglass on your windows [...]

By |September 25th, 2017|Marketing, Redstage News|2 Comments
  • Email_marketing_for_retailers_cover1

Email Marketing Tips For Retailers

Email Is King. When it comes to ecommerce, email is the most vital and potentially profitable channel in your marketing arsenal. According to the Direct Marketing Association, "Segmented and targeted emails generate 58% of all revenue". That number alone should get your blood pumping, but if your email campaign ROI is lacking, it's time for [...]

By |September 22nd, 2017|Marketing, Redstage News|3 Comments
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Webinar with Shopify April 27, 2017, 1pm – 2pm

We have an awesome webinar coming up this week, Thursday, April 27 from 1pm - 2pm EDT. We will further our discussions about Thriving in an Amazon World and how to compete with goliath-sized ecommerce companies. There are cost-effective business model changes you can implement into your ecommerce store to boost your sales and competitive [...]

By |April 24th, 2017|Marketing|0 Comments
  • top5

Top 5 Challenges E-commerce Stores Will Face This Holiday Season and How to Address Them

With every new store display that goes up both in the physical and online stores, we are reminded the holidays are here. Online retailers put in a lot of effort to prepare their store for the holidays because of the potential increase in purchases (especially last-minute). The increase in customer traffic means there are potential [...]

By |December 1st, 2016|Marketing|0 Comments
  • pinterest_thumb

Using Pinterest to Boost Your Store Sales

Everyone uses Pinterest, and why not? It's only the third most popular social media site in the world. Online stores have been taking advantage of its popularity by creating Pinterest accounts where customers can make purchases right in the Pinterest app or on the web without visiting the online store. Pinterest is reportedly responsible for [...]

By |August 22nd, 2016|Marketing|0 Comments
  • 300x192px-1876_Democratic_National_Convention_-_Missouri-2

How eCommerce is Like the 2016 Presidential Election

Photo by Cornell University Library - originally posted to Flickr as Missouri - The Democratic National Convention, CC BY 2.0 Unless you have been off the grid for the last year or so, avoiding every type of media in existence (in that case, welcome back to the internet!) you've heard the seemingly endless news about [...]

By |March 10th, 2016|Conversion, General, Marketing|0 Comments
  • tut_cart

Are you Tracking Abandoned Carts? Why you should start

Shopping cart abandonment - when a customer adds items to their cart but leave before they complete checkout - is a problem that every ecommerce website deals with. It is an issue that has continuously plagued website owners and has a big impact on a businesses bottom line. There are a number of factors that [...]

By |August 8th, 2014|Marketing|0 Comments