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About Donald Pingaro

Donald Pingaro is a marketing strategist and creative content producer for Redstage. Don considers himself a futurist, innovation enthusiast & student of media; past, present and emerging.
Produce More Than You Consume
  • Costly Web Design Mistakes

Web Designer Woes: 5 Costly Web Design Mistakes of 2017

Costly Web Design Mistakes Every year, companies hire the wrong web developer. Maybe it's a budget issue, an error in judgement, or simply a friend who offered "expertise" that doesn't actually have any. Regardless of cause, here are 5 costly web design mistakes that plagued ecommerce sites in 2017 (and how to fix them!): 5. [...]

By |October 10th, 2017|Conversion, Creative, Marketing|0 Comments
  • AR & AI: The Ecommerce Arms Race

AR & AI: The Ecommerce Arms Race

No One Saw It Coming. Earlier this month, IKEA emerged as the sleeper champ of retail's augmented reality arms race. On the AI front, companies like Emarsys and Edgecase released ecommerce products that use advanced machine learning techniques to automate time-consuming data analysis and predictive forecasting strategies for retailers. With such tools available to manage [...]

By |October 4th, 2017|Conversion, Creative, Marketing|3 Comments
  • Blog_feature_viral_marketing_9.26.17

How to Create Viral Marketing for Ecommerce

Three Words: Ice. Bucket. Challenge. Possibly the most memorable viral marketing event in recent memory, the viral spread of this campaign made it an immense success. Whether it was the celebrity endorsements, the chance to show your support for a good cause, a dare from a friend, or simply being bored on a hot summer [...]

By |September 27th, 2017|Creative, Marketing|2 Comments
  • 2020_Marketing_artboard-100

How​ ​All​ ​B2C​ ​Companies​ ​Should​ ​Be​ ​Marketing​ ​by​ ​2020

A Connected Vision Imagine the year is 2020... You awake in your home of the future. The light buzz from your smartwatch pleasantly rouses you from your slumber. You hear the steadily crescendoing notes of your favorite song play through wireless Bluetooth speakers. Morning sun filters into the room as the smartglass on your windows [...]

By |September 25th, 2017|Marketing, Redstage News|2 Comments
  • Email_marketing_for_retailers_cover1

Email Marketing Tips For Retailers

Email Is King. When it comes to ecommerce, email is the most vital and potentially profitable channel in your marketing arsenal. According to the Direct Marketing Association, "Segmented and targeted emails generate 58% of all revenue". That number alone should get your blood pumping, but if your email campaign ROI is lacking, it's time for [...]

By |September 22nd, 2017|Marketing, Redstage News|3 Comments