At Redstage, we try to keep our content fresh, informative, and interesting for our readers. Whether it’s marketing psychology or the latest ecommerce growth hacks, our aim is to supply you with a constant stream of useful, actionable, and entertaining material. Thanks for tuning in! We hope we’ve helped you on your own quests in the industry. Here are the top 5 most read ecommerce articles from Redstage Worldwide:

#1. Online Buying Behavior: The Difference Between Men & Women

Online Buying Behavior: The Difference between Men and Women

Are Men and Women equals when it comes to shopping? The answer, unsurprisingly, is – definitely not. While much has changed in recent years, there are still some behavioral aspects that set these two genders apart. What this article is primarily tackles though is the difference between online buying behavior between men and women. (read more)

 

#2. Selling & Upselling with Psychology & Human Behavior

Selling & Upselling With Behavioral Psychology

This article was written by Anthony Latona, Redstage Worldwide’s Chief Marketing Officer & Controller. He writes, “Ted.com is one of my favorite websites ever. The entire site is filled with some of the most interesting, captivating, thought provoking and mind blowing presentations from the world’s top geniuses and experts. I highly recommend clicking around Ted.com and learning something… I recently watched this particular video called, “Are we in control of our own Decisions?” by Dan Ariely. Dan Ariely is a behavioral economist and wrote the book “Predictably Irrational” (Official Site). His TED Talk is brilliant and has a few ideas that we can use in our online marketing and on our e-commerce websites… Here’s what I found out…” (read more)

 

#3. How All B2C Companies Should Be Marketing By 2020

How All B2C Companies Should Be Marketing By 2020

According to Adam Morris, CEO of Redstage, “The most profitable companies in 2020 will be those which seamlessly integrate content, product development and lifestyle marketing into the customer journey — and benefit from the data.” As an IoT enthusiast (already automating his household with Google Home), Morris believes “top brands will meet customer needs almost instantly, anywhere, and make customers view brand interactions as a constant benefit to their lifestyle.” In this world… (read more)

 

#4. The Incredible benefits of Magento 2

The Incredible Benefits of Magento 2

Magento just took everything to a whole new level with Magento 2.0. Magento 2 offers a superior feature set compared to nearly any other ecommerce platforms but you may ask yourself… What are the real benefits of Magento 2? Originally, we thought that Magento 2 would simply be a major upgrade from Magento 1, but it’s actually much, much more than that… (read more)

#5. Top 5 Ecommerce Challenges Stores Will Face This Holiday Season & How To Address Them

Top 5

With the holiday season underway, it’s no wonder this one made the list. From stock control to shipping to shopping experiences, here are the top 5 pain-points stores will face this holiday, and our guide to managing these risks. (read more)